Showpad Strengths, Domain Expertise, and Key Differentiators
Showpad offers a complete sales enablement platform for digital content, training and coaching. It has strong growth and recently expanded the executive leadership team in anticipation of further market expansion.
Showpad continues to improve on personalized coaching and training. MeetingIQ, its call recording and transcription tool, is fully integrated in Showpad, allowing sellers to learn content and jump dynamically to their most important scripts and presentations for an opportunity. This enables sellers to get to information and training faster and learn what and how to deliver information. Personalization is enabled via integration and synchronization with off-the-shelf presentation and office products. Users can search through personalized assets with dynamic documents and track insights. Showpad also includes a “dynamic document editor” for internal deal spaces that sellers, managers and content specialists can use to collaborate for unified messaging. This is a key attribute in reducing conflicting information to buyers.
Showpad’s roadmap includes enhancements in AI and sentiment analysis of reps and buyer data with MeetingIQ and PitchIQ, and improving unified reporting functions for content engagement, user activity and content ROI measurement.
Showpad Recent Developments
In May 2020, Showpad announces the appointment of three new executive leaders. Together, Tamara Schenk (strategic advisor), Russell Wurth (vice president, sales enablement), and Wim Borremans (vice president, global partnerships and alliances) will empower Showpad customers with the expertise and technology to drive meaningful customer experiences.
In March 2020, Showpad announced that they are now a SOC 2 Type 2 accredited company. The achievement showcases Showpad's further commitment to providing its customers with the highest standard of security and compliance.
In March 2019, Showpad has launched its Sales Enablement Platform, which unifies sales content, training and coaching into a single, powerful platform designed for the modern seller. With the launch of this platform, Showpad combines interactive selling experiences with sales training and coaching to empower the modern seller to engage with buyers as a trusted advisor and improve sales effectiveness.
Through its unified user experience and admin capabilities, the comprehensive platform provides greater convenience and faster time to value than the competition. With Showpad, sales and marketing teams only have to purchase and implement one platform, instead of multiple solutions, for their content and coaching needs.
Showpad Mergers and Acquisitions (M&A) Activities
In 2018, Showpad acquired two technology companies to broaden its sales enablement capabilities, including the $50 million acquisition of sales training software, LearnCore, and the acquisition of meeting intelligence platform, Voicefox.
Showpad Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Showpad applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Showpad and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Showpad Sales Enablement Platform, Showpad Content, Showpad Coach customers.
Ownership: - x
Number of Employees: 450
Functional Markets: Customer Relationship Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Showpad Key Enterprise and Cloud Applications
Showpad Sales Enablement Platform, Showpad Content, Showpad Coach
Showpad Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Showpad Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Showpad Enterprise Applications Revenues By Functional Markets, $M:
Showpad Enterprise Applications Revenues By Verticals, $M:
Showpad Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
Showpad Direct vs Indirect sales
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Showpad Customers - Breakdown by Geo, Size, Vertical and Product
No. of Showpad Customers: 1200
No. of Showpad Enterprise Applications Customers: 1200
No. of Showpad Cloud Customers: 1200
No. of Showpad Cloud Subscribers: x
Showpad have more than 1,200 customers in 50 countries, including GE Healthcare, Bridgestone, Honeywell, Merck, Sun Life Financial U.S., Iron Mountain Incorporated, DHL, Alteryx, Lanxess, Blue Prism and others.
Showpad Market Opportunities, M&A and Geo Expansions
In June 2019, Showpad has secured $70 million in Series D funding, a combination of debt and equity, led by Dawn Capital and Insight Partners with participation from existing investor Hummingbird Ventures and new investor Korelya Capital. Silicon Valley Bank provided the debt financing for the deal. The investment will fuel Showpad’s continued global expansion and new product development as Showpad accelerates delivery on its mission to empower sales and marketing to sell the way modern buyers want to buy.
Showpad Risks and Challenges
The Verticalisation and Expansion of its Ecosystem could be critical for ongoing success.
Showpad Ecosystem, Partners, Resellers and SI
In November 2019, Showpad expanded its Partner Program with 11 new Sales Effectiveness Partners. This new class of partners combines the best sales training, methodology, and learning strategy and design services with the industry’s most complete and flexible sales enablement platform.
Showpad’s new Sales Effectiveness Partners include world-class providers such as: The Brevet Group, Challenger, Implement Consulting Group, JBarrows Sales Training, Kaplan, MC Readiness, OpenSesame, Perpetos, Richardson, Sales Performance International and Winning by Design.
Showpad has more than 450 employees in headquarters in Ghent and Chicago and offices in London, Munich, San Francisco, and Wroclaw.
Showpad Cloud Infrastructure Insights
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- Showpad Public Cloud and Infrastructure (IaaS)
- Showpad Platform (PaaS)
- Showpad Application Delivery
- Showpad Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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