StayinFront Strengths, Domain Expertise, and Key Differentiators
StayinFront is a global provider of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. StayinFront offers market mobile technology that is proven in production and backed by an experienced team of professionals focused on delivering outstanding value for their clients. StayinFront's configurable solutions are designed to enable organizations and their field teams to do more, know more and sell more. StayinFront solutions standardize best practices, improve visibility and increase sales force effectiveness. Through its 20:20 Retail Data Insight and StayinFront Digital subsidiaries, StayinFront delivers stand-alone and tightly integrated actionable insights and guided selling by analyzing retail images and data to brand managers and sales forces around the globe.
StayinFront Recent Developments
In June 2019 StayinFront released StayinFront Consumer Goods 12.24, which includes new features added to the TouchCG Admin Portal and TouchCG.
TouchCG Admin Portal is StayinFront’s operational back-office tool that drives efficiency by enabling system administrators to manage in-field and telesales teams and enables them to maximize the power of their system. The latest release adds new functionalities for administrators to seamlessly manage records from picklists on their new Master Data Management Dashboards. Consumer Goods 12.24 also provides further support for sales regions and cycle priorities with added capabilities resulting in actionable insights driven to these dashboards to help improve field force efficiency and effectiveness.
StayinFront TouchCG now supports camera scanning, with functionalities for a scan to search, scan to order, and scan to sequence using Bluetooth-connected laser scanners for Android – 12.6.0.x, iOS – 6.0.x, and Windows users. In-Grid Editing now supports updated default fields, including territory form, role form, in-store questions online grid, survey questions online grid, and schematic group form.
In September 2019, StayinFront partnered with Australian Liquor Marketers who has deployed its technology to increase field force effectiveness in Australia. The company will provide its mobile solution, TouchCG Advanced, to ensure ALM`s sales representatives are able to conduct more tasks in every store visit, plus its back-office tool, TouchCG Admin Portal, for ALM`s systems administrators to enable them to efficiently manage in-field teams.
In January 2018 StayinFront released StayinFront Life Sciences, which includes StayinFront Briefcase, an integrated and cost-effective content management solution.
StayinFront Briefcase is a user-friendly central repository that simplifies version control, content management and the distribution of compliant outbound messages and documents by field teams. Briefcase is integrated into the StayinFront TouchRx solution, providing sales reps the ability to view, select, and send approved materials from a library of messages during a detailed call. The integrated workflow allows reps to quickly disseminate approved, context-aware messages with the latest, most accurate information available.
In May 2017, StayinFront has expanded its footprint in the Australian drinks industry, adding SouthTrade International to its portfolio of clients. The mobile SaaS solution provides full CRM and retail execution functionality with real-time, integrated sales data to support on and off-premise merchandising and selling activities.
Using TouchCG, field reps will quickly perform distribution audits, create suggested orders based on inventory gaps or in-field opportunities, and submit perfect orders directly to wholesalers.
StayinFront Mergers and Acquisitions (M&A) Activities
In April 2019, StayinFront acquired Lab4Motion Solutions, a Poznan, Poland-based provider of image and video recognition technologies. The company was renamed StayinFront Digital Sp.z o.o.
In June 2017, StayinFront acquired 20:20 Retail Data Insight, a leading UK-based analytics provider for consumer goods companies focused on driving measurable improvements to their sales revenues and return on investment in the deployment of field resources and trade spend execution.
StayinFront Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying StayinFront applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of StayinFront and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified StayinFront Touch Portal, StayinFront TouchCG, StayinFront Analytics, StayinFront PitchBook, StayinFront Insight, StayinFront EdgeRx, StayinFront TouchRx, StayinFront Briefcase customers.
Ownership: - x
Number of Employees: 650
StayinFront Key Enterprise and Cloud Applications
StayinFront Touch Portal, StayinFront TouchCG, StayinFront Analytics, StayinFront PitchBook, StayinFront Insight, StayinFront EdgeRx, StayinFront TouchRx, StayinFront Briefcase
StayinFront Revenues, $M:
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|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
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* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
StayinFront Revenue Breakdown By Type, $M:
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StayinFront Enterprise Applications Revenues By Functional Markets, $M:
StayinFront Enterprise Applications Revenues By Verticals, $M:
StayinFront Revenues By Region, $M
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StayinFront Direct vs Indirect sales
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StayinFront Customers - Breakdown by Geo, Size, Vertical and Product
No. of StayinFront Customers: 170
No. of StayinFront Enterprise Applications Customers: 170
No. of StayinFront Cloud Customers: x
No. of StayinFront Cloud Subscribers: 50000
StayinFront`s customers range from Fortune 150 companies and distributors to niche manufacturers and contract sales organizations, including Mondelez, Kellogg's, Sanofi, Kimberly-Clark, Ameal Pharmaceuticals, L'Oreal, Simplot, Church & Dwight, Perfetti van Melle, Advantage Solutions, ADMA Biologics, Vitaco, Bic, Energizer, Arla Foods UK, Bickfords, Pattie's Foods, and many others.
StayinFront Market Opportunities, M&A and Geo Expansions
StayinFront is part of Redi-Direct Marketing, a company dedicated to all aspects of marketing activities that involve customer and prospect data. Its StayinFront division has been instrumental in leveraging CRM applications to help Redi-Direct make further inroads into key verticals such as life sciences, CPG, financial services and marketing communications agencies.
StayinFront Risks and Challenges
StayinFront appears to stake its future in pharmaceutical and life sciences verticals where large-scale consolidation could pit the vendor against incumbents that can offer multi-pillar products other than CRM.
StayinFront Ecosystem, Partners, Resellers and SI
September 2021, – StayinFront, the provider of mobile, cloud-based customer relationship management (CRM) solutions for consumer goods organizations, announced its partnership with GSN to build fit-for-purpose CRM system solutions to leading national and multi-national companies. GSN will leverage StayinFront technology to provide bespoke solutions to its client base.
In June 2020, StayinFront partnered with DermaRite Industries a manufacturer of skincare, advanced wound care, nutritional, and infection control products for health care and senior-care facilities.StayinFront provided its advanced mobile solution, StayinFront TouchRx, for DermaRite’s field representatives to access critical CRM information. The solution enabled DermaRite representatives to effectively prioritize accounts in their territories and ensured educational reach to all their health care providers. DermaRite has experienced an overwhelming increase in the number of orders for hand hygiene products in response to the COVID-19 pandemic. The StayinFront TouchRx solution provided the ability for DermaRite’s managers to utilize advanced reporting tools to track coverage and performance across territories.
StayinFront partner network is global and includes technology, reseller and implementation partners, including Infosys, CACI, COMTEC, Antor, Lab4Motion, Augment, Welink Data, QPharma, MedPro, Concur, Abeo International, Childs Davidson, Kreatif Global, to meet the needs of our clients around the world.
StayinFront Cloud Infrastructure Insights
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- StayinFront Public Cloud and Infrastructure (IaaS)
- StayinFront Platform (PaaS)
- StayinFront Application Delivery
- StayinFront Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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