Twilio Among Cloud Top 500

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Twilio Strengths, Domain Expertise, and Key Differentiators

Twilio has democratized communications channels like voice, text, chat, and video by virtualizing the world’s telecommunications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer's toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers. Twilio platform consists of three layers: Engagement Cloud, Programmable Communications Cloud, and SuperNetwork. Engagement Cloud software is a set of Application Programming Interfaces that handle the higher-level communication logic needed for nearly every type of customer engagement.

Twilio provides a set of application programming interfaces that underpin numerous online services ranging from Uber to Box. It originally focused on selling APIs that help developers build SMS and calling features into their applications, but has since branched out to other areas including the IoT market. The company grew revenues 62% last year to $1.13 billion. The IoT market looks to be an important focus for Twilio as it continues pursuing new sources of revenue growth. Electric Imp has raised over $40 million in funding and offers a suite of products that help enterprises manage large fleets of connected devices. Its portfolio spans hardware, software and cloud services.

In October 2018, Twilio acquired SendGrid in an all-stock transaction valued at approximately $2 billion. Adding the leading email API platform to a cloud communications platform can drive tremendous value to the combined customer bases. The resulting company would offer developers a single, best-in-class platform to manage all of their important communication channels -- voice, messaging, video, and now email as well. Together, the companies currently drive more than half a trillion customer interactions annualized and growing rapidly.

Twilio Recent Developments

In August 2019, Twilio launched Verified By Twilio to give consumers the confidence to answer the phone again. Verified By Twilio is available in private beta for testing and adoption by other carriers, mobile operating systems, and apps. Twilio is working across the industry to both limits the unwanted calls that consumers get and improve answer rates for legitimate businesses and organizations.

In March 2018, Twilio introduced Twilio Flex, the first contact center platform that gives businesses complete control of their contact center experience. With Twilio Flex, companies can instantly deploy an omnichannel contact center platform and also programmatically customize every element of the experience including the interface, communication channels, agent routing, and reporting to meet the unique needs of the business. With the launch of Flex, Twilio introduced a new type of platform for applications that has the potential to disrupt traditional monolithic application vendors in the same way API platforms disrupted traditional infrastructure services for communications, compute and payments.

Twilio Mergers and Acquisitions (M&A) Activities

In July 2020, Twillio has acquired Electric Imp Inc. to grow its budding IoT business.

The IoT market looks to be an important focus for Twilio as it continues pursuing new sources of revenue growth. Electric Imp has raised over $40 million in funding and offers a suite of products that help enterprises manage large fleets of connected devices. Its portfolio spans hardware, software and cloud services.

On the hardware front, Electric Imp provides compact chip modules that companies can embed into systems such as parking meters to turn them into connected devices. These chip modules are powered by impOS, a homegrown operating system. Customers can manage their connected hardware via a platform called the Electric Imp Cloud that provides the ability to send commands to devices, release security patches and perform other maintenance tasks.

Electric Imp’s website claims its technology powers more than 430,000 devices.

Twilio offers IoT solutions of its own, notably a global telecommunications network that companies use to give their connected devices internet access. The acquisition of Electric Imp’s broad product portfolio will enable Twilio to expand into multiple additional segments of the IoT market.

In February 2019, Twilio acquired SendGrid, an email API platform. With SendGrid, developers and businesses can use Twilio to reach their customers over any channel - voice, SMS, Facebook Messenger, WhatsApp, video, and now email. Together, they serve more than 140,000 active customer accounts and power more than 600 billion annualized interactions each year.

In September 2018, Twilio acquired Ytica, a long time Twilio partner, Ytica provides highly customizable contact center reporting, speech analytics and workforce optimization software to enhance agent performance in the contact center and provides businesses a unified view of the way they engage with their customers. Ytica’s technology will now be available as a part of Twilio Flex, Twilio’s fully programmable application platform for the contact center, and is also expected to be offered as a standalone product to other contact center SaaS vendors.

Twilio Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Twilio applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Twilio and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Twilio Flex customers.

Twilio Key Enterprise and Cloud Applications

Twilio Flex

Twilio Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
Enterprise Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud Applications Revenues, $M Subscribe Subscribe Subscribe

* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Twilio Revenue Breakdown By Type, $M:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Twilio Revenues By Region, $M

Region% of Total Revenues2019 Total Revenues, $M2019 Enterprise Applications Revenues, $M2019 Cloud Applications Revenues, $M
Americas Subscribe Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe Subscribe

Twilio Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Twilio Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Twilio Customers


No. of Twilio Customers: 200000

No. of Twilio Enterprise Applications Customers: 200000

No. of Twilio Cloud Customers: x

No. of Twilio Cloud Subscribers: x


More than 200,000 Active Customer Accounts as of June 30, 2020, up 24% year-over-year. Among its customers are: Coca-Cola, Airbnb, American Red Cross, Trulia, Nordstrom, Luft, Dell, Box, Twitter, Salesforce, Zendesk, hulu, Intuit, MercadoLibre, VMware and many others.

Twilio Market Opportunities, M&A and Geo Expansions

Twilio had a total revenue of $400.8 million for the second quarter of 2020, up 46% year-over-year. Twilio has been selected to power communications for the contact tracing initiatives of more than 28 cities, states, and universities, including the Illinois Department of Innovation & Technology, the Public Health Department for Philadelphia, and the Department of Information Technology & Telecommunications of New York City. Twilio’s platform will serve as the communications layer of contact tracing efforts for some of the most populous regions in the United States, with potential to address the contact tracing needs of roughly 156 million people, or nearly half the United States population, as they work to contain the coronavirus and enable the timely and safe reopening of their economies.

Twilio Risks and Challenges

The market for this products and platform is new and unproven, may decline or experience limited growth and is dependent in part on developers continuing to adopt the platform and use of the products.

Twilio Ecosystem, Partners, Resellers and SI

Among Twilio partners are Serenova, ringDNA, aircall , IBM Watson, VoiceBase, CallTrackingMatrics, and many others.

Twilio Cloud Infrastructure Insights

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  • Twilio Public Cloud and Infrastructure (IaaS)
  • Twilio Platform (PaaS)
  • Twilio Application Delivery
  • Twilio Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


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