Uberflip Strengths, Domain Expertise, and Key Differentiators
Uberflip is a content experience platform that empowers marketing and sales to create engaging, relevant content destinations quickly for every campaign, audience, and stage of the customer journey. Marketers use our platform to scale how they incorporate content into every touchpoint and remove friction from the customer journey by surfacing the right content at the right time.
Uberflip released Sales Assist, an engagement app that seamlessly integrates into a sales team’s existing email tools, in March of this year. With this solution, sales teams can quickly find sales and marketing content and share it with prospects to create a truly personalized, relevant buyer experience, and get notified of engagement in real time. Marketing teams can also reap the benefits of the tool, using it to create and manage brand-approved templates for sales and boost content discoverability for their counterparts.
Uberflip launched two new certifications to help marketers master the acceleration of pipeline and revenue from demand programs. The Content Experience Certification and Platform Strategy Certification are the first of their kind, giving marketers the framework they need to deliver an exceptional experience for B2B buyers.
Uberflip Recent Developments
In January 2022, Uberflip made several product releases. The company has made extensive enhancements to its Sales Assist product, as well as debuted a new app in its marketplace called Bulk Task Smasher. Uberflip has also enriched its analytics, integrated with calendar software and video recording providers, improved in-app stability, and created the ability for users to “favorite” their most-loved pieces of content. All of this functionality aligns with the company’s chief priority of improving the user experience.
In June 2021, Uberflip released a new feature that allows marketers and their organizations to automatically add dynamic UTM parameters to their content. While using UTM parameters is a widely embraced practice, the dynamic nature of this new feature is in its league. Embed Parameters give marketers control over the use of UTMs when teams like Sales are sending out content. The feature automates an otherwise highly manual process, increasing adoption among the sales team.
Uberflip Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Uberflip applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Uberflip and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Uberflip customers.
Ownership: - x
Number of Employees: 280
Key Verticals: Automotive, Banking and Financial Services, Communication, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, Leisure and Recreation, Hospitality, Manufacturing, Media, Youth and Elderly Care, Professional Services, Retail, Transportation, Utilities,
Uberflip Key Enterprise and Cloud Applications
Uberflip Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Uberflip Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Uberflip Enterprise Applications Revenues By Functional Markets, $M:
Uberflip Enterprise Applications Revenues By Verticals, $M:
Uberflip Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
Uberflip Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Uberflip Customers - Breakdown by Geo, Size, Vertical and Product
No. of Uberflip Customers: 1000
No. of Uberflip Enterprise Applications Customers: x
No. of Uberflip Cloud Customers: x
No. of Uberflip Cloud Subscribers: x
More than 1000 customers are using Uberflip to increase their audience consumption of relevant content, building trust in their brand that drives business growth.
Uberflip works to empower marketers with a platform designed to promote content consumption in order to accelerate buyer journeys, transform customer relationships, and boost results. Continuing momentum as the leader in the CEP category, the company has cornered the market, and its customers are enjoying the transformative outcomes across their inbound, demand gen, ABM, sales, and customer engagement strategies.
A malpractice insurance organization saw a 52% customer open rate and a more than 90% retention rate by leveraging Uberflip to provide a one-stop hub for all of its content so policyholders could easily access critical information. Texas Medical Liability Trust (TMLT) is a leading provider of liability protection for doctors and had previously struggled with a high cost of acquisition, making retention all the more crucial.
Uberflip Market Opportunities, M&A and Geo Expansions
Uberflip extended a two-year strategic partnership with Bombora, a B2B marketing and sales intent data provider. This new two-year strategic partnership will focus on how to use AI to power personalized content experiences and recommendations. By leveraging intent data and insights from Bombora and Uberflip’s existing recommendation engine, marketers will gain the ability to personalize content experience at scale, driving deeper engagement and increased conversion rates.
Uberflip partnered with Intelligent Demand (ID), an integrated revenue agency that transforms the way companies grow revenue. This alliance gives customers access to the technology, services, and expertise they need to drive better engagement and revenue acceleration across every stage of their revenue process.
Uberflip Risks and Challenges
In August 2021, Uberflip hired Sara Thomas as the Vice President, People and Culture, and Tim Fimmers for the role of Vice President, Engineering. With the inclusion of these two SaaS industry veterans, Uberflip reinforces its commitment to technical innovation and growth. The hiring of Thomas, who is based in San Diego, symbolizes a shift as Uberflip evolves from a proud Toronto-based company to a global company focused on hiring the best talent across Canada, the U.S., and beyond to serve its international customers base. Frequent leadership changes may have a bad impact on company development.
Uberflip Ecosystem, Partners, Resellers and SI
Uberflip has 87 partners, 53 are technology partners and 34 are channel partners.
Uberflip Cloud Infrastructure Insights
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- Uberflip Public Cloud and Infrastructure (IaaS)
- Uberflip Platform (PaaS)
- Uberflip Application Delivery
- Uberflip Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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