Unilog Strengths, Domain Expertise, and Key Differentiators
Unilog is a global technology company that provides an all-in-one B2B eCommerce platform to manage every aspect of your digital commerce business, plus options for a mobile app and advanced eCommerce site analytics. Their cloud-based eCommerce platform and product data enrichment services help distributors, manufacturers, and wholesalers to increase online sales, reduce the cost to serve, and enhance their digital channel.
Unilog enriches over 240,000 products per month, transforming product data into optimized, enriched content that drives traffic and increases conversions. This allows Unilog to show how they can impact to a product catalog and increase sales.
Unilog Recent Developments
In February 2021, Unilog has launched a new eCommerce analytics offering called Site Analytics Pro. This new module provides Unilog customers with complete visibility over the onsite behavior of their customers. Customers can customize the platform according to their unique data and visualization needs. Also, they will be able to use Site Analytics Pro to set business performance goals and measure against progress. For many Unilog customers, this new offering represents an intriguing alternative to Google Analytics.
In April 2020, Unilog launched a new, low-cost eCommerce solution for distributors and wholesalers who need a rapid response to the challenges presented by the COVID-19 pandemic.
In June 2017, Agosto, a cloud services and development company and tier 1 Google Cloud Premier Partner, has completed an IT infrastructure redesign for Unilog that enables the company to leverage the public cloud to deliver its e-commerce and product data management solutions.
Unilog Mergers and Acquisitions (M&A) Activities
In February 2021, Unilog, provider of eCommerce solutions to mid-market businesses, has acquired Bravo Business Media - the eCommerce solution for more than 600 decorative showrooms in an all-cash transaction.
In January 2021, Investcorp has acquired a majority stake in Unilog.
Unilog Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Unilog applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Unilog and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified CIMM2 customers.
Unilog Overview
Ownership: - Investcorp
Number of Employees: 840
Functional Markets: Content Management, eCommerce,
Key Verticals: Consumer Packaged Goods, Distribution, Manufacturing, Retail,
Unilog Key Enterprise and Cloud Applications
CIMM2
Unilog Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Unilog Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Unilog Enterprise Applications Revenues By Functional Markets, $M:
Unilog Enterprise Applications Revenues By Verticals, $M:
Unilog Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Unilog Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Unilog Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Unilog Customers
No. of Unilog Customers: 0
No. of Unilog Enterprise Applications Customers: 0
No. of Unilog Cloud Customers: x
No. of Unilog Cloud Subscribers: x
Unilog is trusted by hundreds of customers globally, among them are: McGuckin Hardware, Stanion Wholesale Electric, Orgill, Inc., Hill & Markes, Van Meter, Mark Supply Inc, Torrco, Werner Electric Supply, The Reynolds Company, Rogers Supply Company and many more.
Unilog Market Opportunities, M&A and Geo Expansions
In June 2021, Unilog hired Ben Stump as its first Chief Growth Officer. As CGO, Stump will oversee both product management and sales. His previous successful work experience, both as a Chief Technology Officer and Chief Revenue Officer, makes him ideal to lead Unilog's strategic expansion.
With the recent investment from Investcorp, Unilog will accelerate product innovation, enhance customer service, and expand market presence through both, organic and inorganic acquisition opportunities.
Unilog Risks and Challenges
Unilog relies heavily on services.
Unilog Ecosystem, Partners, Resellers and SI
Unilog is dedicated to expanding its partnership channel ecosystem across the globe. Their partners are instrumental in helping them deliver best-of-breed and innovative solutions to customers. Unilog recently launched the Partner Ecosystem Program, which focuses on Value-Added Reseller (VAR) enablement and support as well as consulting-referral relationships. Unilog’s cloud-based commerce application easily integrates with many of the commonly employed ERP platforms serving the distribution and manufacturing industries, including Acumatica, Epicor, Infor, SAP, and Microsoft among others. Among their partners are: Pythian, Google, ChannelAdvisor, Acumatica, Affiliated Distributors, Orgill, Inc., The Eclipse Users Group, impaqX, Kensium, Spiral Scout, and many others.
Unilog Cloud Infrastructure Insights
Subscribe to read more about:
- Unilog Public Cloud and Infrastructure (IaaS)
- Unilog Platform (PaaS)
- Unilog Application Delivery
- Unilog Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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