Volusion Strengths, Domain Expertise, and Key Differentiators
Volusion sells e-commerce applications built on top of Google Cloud and AWS including all-in-one shopping cart, business tools, website design and inbound marketing services for online merchants of any size. Some of the latest product enhancements include Amazon Integration, PayPal Express Integration, and New Ecommerce Design Templates.
In December 2019, Volusion introduced Volusion Capital, a new solution designed to provide stress-free financing options to small businesses that lack the capital to grow. Powered by New York fintech company Payability, Volusion Capital enables ecommerce merchants to leverage their online sales data and performance metrics to receive a lump sum of growth capital.
Volusion Recent Developments
In January 2021, Volusion successfully emerged from Chapter 11 Bankruptcy Protection, after successfully restructuring the company’s matured debt with Main Street Capital Corporation (“Main Street”) and receiving plan confirmation from the Texas Southern District Bankruptcy Court on November 20, 2020. With a strengthened balance sheet and a renewed focus on platform enhancements, Volusion is well-positioned for long-term growth and success.
In July 2020, Volusion filed for bankruptcy after a cyber attack compromised over 6,000 of their merchants, and 239,000 custom credit card numbers were stolen. On July 27th, 2020, Volusion filed for Chapter 11 and officially entered the reorganizing and restructuring phase. The bankruptcy filing was the aftermath of a major data breach scandal from back in September 2019. Hackers attacked Volusion and stole credit card and customer information from their eCommerce, web hosting, and support platform. They also managed to upload malware onto Volusion’s Google Cloud infrastructure which siphoned payment data from customers during checkout. Approximately $1.6 million was stolen along with 239,000 credit card numbers. The loss of merchant trust, income, and market share due to the attack ultimately led to their fall from grace and subsequent bankruptcy filing.
In May 2018, Volusion has successfully moved its 30,000 stores to the Google Cloud Platform (GCP). The company that focuses on helping small and medium-sized businesses operate online storefronts is the first eCommerce platform to migrate to Google Cloud.
Volusion Mergers and Acquisitions (M&A) Activities
In 2016, Volusion sold Mozu, its enterprise-level ecommerce platform.
Volusion Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Volusion applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Volusion and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Volusion Ecommerce software customers.
Volusion Overview
Ownership: - Main Street Capital
Number of Employees: 250
Functional Markets: eCommerce,
Key Verticals: Automotive, Communication, Consumer Packaged Goods, Distribution, Leisure and Recreation, Hospitality, Manufacturing, Media, Professional Services, Retail,
Volusion Key Enterprise and Cloud Applications
Volusion Ecommerce software
Volusion Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Volusion Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Volusion Enterprise Applications Revenues By Functional Markets, $M:
Volusion Enterprise Applications Revenues By Verticals, $M:
Volusion Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Volusion Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Volusion Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Volusion Customers
No. of Volusion Customers: 30000
No. of Volusion Enterprise Applications Customers: 30000
No. of Volusion Cloud Customers: 30000
No. of Volusion Cloud Subscribers: x
There are 30,000 merchants who use Volusion, with a total of $37 million in sales on Volusion stores. Among Volusion customers are: TONI&GUY Salons and Academies, You Smell Soap, Mellow Johnny's, Teadog, HBSX, Techie Warehouse, Height Goddess, Disney, Motorola, Chicago Tribune, 3M and many other
Volusion Market Opportunities, M&A and Geo Expansions
Before filing for bankruptcy protection, Volusion had made a significant investment in developing new platform features and capabilities, many of which it will bring to market later this year. The strength of Volusion is advantaged by its longevity, passionate associates, and loyal customers. The business is in the right market at the right time and has significant potential to grow its value in the months and years to come. Their recent restructuring agreements are intended to provide Volusion the flexibility to capture these significant opportunities for the benefit of all stakeholders.
With the sale of Mozu, Volusion has more time, resources and energy to put towards its SMBs customers. With all the changes happening at Volusion, in August 2019, they announced Bardia Dejban as its New CEO.
Volusion Risks and Challenges
After emerging from bankruptcy, Volusion needs to made sure it keeps it's finances in place.
Volusion Ecosystem, Partners, Resellers and SI
Technology Partners of Volusion are NameCheap, RocketLawyer, Legalzoom, Koleimports, Kabbage, Incfile, Hober, Grasshopper, Domain.com, Doba, AccessoBe, 1800Accountant, ShipStation, Shippo, Shipping Easy, Paypal, Stripe, Yotpo, Target Bay, Fullstory, Klaviyo, Xero, Google, Facebook, Pinterest among others. They are also partnered with The Commerce Shop, Cart Consultant, WebFX, BrandLabs, Tango Studios, and Gembah with the intent to help migrate, design, build and market their customers' eCommerce business.
Volusion Cloud Infrastructure Insights
Subscribe to read more about:
- Volusion Public Cloud and Infrastructure (IaaS)
- Volusion Platform (PaaS)
- Volusion Application Delivery
- Volusion Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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