WorkSpan Strengths, Domain Expertise, and Key Differentiators
WorkSpan is Alliance Relationship Management solution to automate and report on joint sales, marketing, and solution initiatives. WorkSpan helps companies partner up to offer joint products and services—with the ability to engage, manage, and measure at scale. It is as easy as connecting with partners who are already on the WorkSpan network or inviting them to join the ever-growing list of companies that are running over $130 million in managed funds and $3.1 billion of the influenced pipeline a year.
WorkSpan Recent Developments
In May 2020, WorkSpan Raises Additional Funding led by Mayfield with participation from Redline Capital, Microsoft’s M12 ventures, Nautilus, and Knollwood. Raising funds during this unprecedented macroeconomic climate is a testament to the powerful business model and growth WorkSpan has consistently demonstrated. Funds will be used to continue the company’s rapid growth as the leader in helping the world’s most recognized technology companies grow revenue through their partner ecosystems.
In June 2019, WorkSpan raised $27 million in series B Round Funding, led by Redline Capital in London. Mayfield, who steered its Series A funding, and Microsoft’s venture funding organization, M12 Ventures, also participated in this funding round.
WorkSpan Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying WorkSpan applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of WorkSpan and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified WorkSpan Ecosystem Cloud customers.
Ownership: - x
Number of Employees: 100
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K724, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
WorkSpan Key Enterprise and Cloud Applications
WorkSpan Ecosystem Cloud
WorkSpan Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
WorkSpan Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
WorkSpan Enterprise Applications Revenues By Functional Markets, $M:
WorkSpan Enterprise Applications Revenues By Verticals, $M:
WorkSpan Revenues By Region, $M
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 Enterprise Applications Revenues, $M||2021 Cloud Applications Revenues, $M|
WorkSpan Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
WorkSpan Customers - Breakdown by Geo, Size, Vertical and Product
No. of WorkSpan Customers: x
No. of WorkSpan Enterprise Applications Customers: x
No. of WorkSpan Cloud Customers: x
No. of WorkSpan Cloud Subscribers: x
In addition to longtime customers like SAP, SUSE, and Lenovo, in 2018, WorkSpan has added a number of industry leaders and ecosystem hubs including Microsoft, Google, Accenture, VMware, Red Hat, Nutanix, and others. Forward-looking enterprises organize their modern partner programs around ecosystems to facilitate the dynamic and ever-evolving customer needs.
WorkSpan Market Opportunities, M&A and Geo Expansions
In 2020, WorkSpan the category leader in Ecosystem Cloud a record fiscal year close growing bookings in excess of 100% year over year. WorkSpan continues to demonstrate strong momentum in customer growth. Current customers now include three of the 10 largest tech companies in the world. WorkSpan's representative customers include Microsoft, Accenture, SAP, Dell, Cisco, Verizon, Ericsson, and VMware.
In August 2017, WorkSpan launched a platform for joint marketing campaigns. Marketing networks can use the WorkSpan platform to plan, build, coordinate and fund joint marketing campaigns that are directed at other businesses or at consumers.
WorkSpan Risks and Challenges
The new collaboration with Microsoft Dynamics could be a big challenge for success in the future.
WorkSpan Ecosystem, Partners, Resellers and SI
WorkSpan and SoftwareAG have created an impressive set of capabilities to empower partner program owners and partner managers to lead, control, and report on complex partner GTM relationships. This WorkSpan/SoftwareAG partnership is revolutionary. The partnership makes the first enterprise-grade intercompany “integration service bus” come alive. The virtual company-to-company network can now move at the speed of business!
WorkSpan collaborates with Microsoft enabling Microsoft Dynamics 365 customers to take advantage of the growing ecosystem of partners engaged in build-with, market-with, and sell-with motions to accelerate innovation and bring more valuable joint solutions to their customers through these go-to-market partnerships.
WorkSpan Cloud Infrastructure Insights
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- WorkSpan Public Cloud and Infrastructure (IaaS)
- WorkSpan Platform (PaaS)
- WorkSpan Application Delivery
- WorkSpan Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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