Zuora Strengths, Domain Expertise, and Key Differentiators
Zuora provides a cloud-based subscription management platform that enables any company in any industry to successfully launch, manage, and transform into a subscription business.
Its cloud-based subscription management platform functions as a system of record for subscription businesses, and was architected specifically for dynamic, recurring subscription business models, acting as an intelligent subscription management hub that automates and orchestrates the entire subscription order to revenue process seamlessly across billing and revenue recognition.
Zuora Recent Developments
In September 2021, Zuora announced an all-new Unified Monetization solution. As consumers increasingly prefer usership to ownership, businesses are finding new ways to turn products into the ongoing services customers are demanding. To support these new business models, for the first time, Zuora is opening up its platform beyond pure subscription businesses. The solution will enable companies to monetize their subscriptions, products, and usage-based services with one unified experience.
In August 2020, Zuora made enhancements to its flagship Zuora Billing application and the launch of Zuora Analytics, extending its suite of Order to Revenue applications. With new advanced usage-based pricing capabilities, native ramp deals, an adaptive performance engine, and self-service analytics for subscription metrics, the latest enhancements enable subscription businesses to seamlessly monetize, orchestrate and analyze the success of the subscription experiences they offer customers.
In May 2020, Zuora announced the next generation of its Zuora Central Platform and free pre-built workflows to provide customers with the agility to adapt to rapidly changing market conditions. Powered by Zuora’s cloud-based microservices architecture, the enterprise platform helps companies test and launch new subscription products faster at scale — beyond tens of millions of active subscriptions.
In April 2020, Zuora announced the launch of Zuora Revenue, the latest release of RevPro, and the only automated revenue recognition application built for subscription businesses and their ASC 606 and IFRS 15 needs. Fully integrated with the entire Zuora order-to-revenue (OTR) suite of applications, new Zuora Revenue features enable companies to achieve a faster quarter close, minimize compliance risk, and more precisely forecast the revenue impact of business decisions."
Zuora Mergers and Acquisitions (M&A) Activities
The undisclosed initial investment of Salesforce's CEO Benioff is worth more than $40 million that makes him one of Zuora’s top 10 shareholders with 2.7% of the total shares.
In April 2018, Zuora went public on the New York Stock Exchange (NYSE:ZUO).
In May 2017, Zuora acquired Leeyo Software Inc, a provider of revenue recognition automation solutions.
Zuora added Leeyo RevPro, the cloud-based, enterprise-grade ASC 606 and IFRS 15 compliant revenue recognition solution, to its order-to-cash product portfolio.
Zuora Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Zuora applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Zuora and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Zuora Billing, Zuora Revenue, Zuora Collect customers.
Ownership: - NYSE: ZUO
Number of Employees: 1190
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilites,
Zuora Key Enterprise and Cloud Applications
Zuora Billing, Zuora Revenue, Zuora Collect
Zuora Revenues, $M:
|Type/Year||2019||2020||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Zuora Revenue Breakdown By Type, $M:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Zuora Enterprise Applications Revenues By Functional Markets, $M:
Zuora Enterprise Applications Revenues By Verticals, $M:
Zuora Revenues By Region, $M
|Region||% of Total Revenues||2020 Total Revenues, $M||2020 Enterprise Applications Revenues, $M||2020 Cloud Applications Revenues, $M|
Zuora Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Zuora Customers - Breakdown by Geo, Size, Vertical and Product
No. of Zuora Customers: 1000
No. of Zuora Enterprise Applications Customers: 1000
No. of Zuora Cloud Customers: 1000
No. of Zuora Cloud Subscribers: x
Zuora serves more than 1,000 companies around the world, including Box, Ford, Penske Media Corporation, Schneider Electric, Siemens, Xplornet, and Zoom. Headquartered in Silicon Valley, Zuora also operates offices around the world in the U.S., EMEA, and APAC.
Zuora Market Opportunities, M&A and Geo Expansions
In September 2021, Zuora made a multi-tiered agreement with Microsoft to integrate several Microsoft products. Nowadays companies are looking for a new level of business agility to deploy new business models, launch product lines, and expand internationally. At the same time, they need their applications and platforms to help them scale to IPO and beyond. These new integrated solutions will deliver finance teams more agility, power-enhanced subscription analytics, and make it easier than ever to deploy and adopt technology from two enterprise leaders.
The new imperative for companies in the Subscription Economy is to establish meaningful, long-term relationships with customers by providing recurring value in the form of subscriptions. However, as organizations shift their focus away from products and one-time transactions to ongoing, valuable services, many are challenged by the inherent complexities of maintaining and scaling a subscription business.
Companies that want to succeed in the Subscription Economy need a platform to manage complex subscription billing and processes. As a subscription management platform, Zuora allows organizations, regardless of industry (Manufacturing/IoT, Media, Automotive, High Tech and more), to simplify, unify and automate their entire order to revenue process.
Zuora enables IT and Finance teams to manage their subscription pricing, billing, collections, revenue recognition, and reporting on a single platform, allowing companies to go-to-market fast with new products, have one system of record for subscriptions, and scale their subscription businesses."
Zuora Risks and Challenges
The ongoing COVID-19 pandemic, or other pandemics or natural disasters, or catastrophic events, could adversely impact the companies' business, financial condition, operating results, and cash flows. If the company is unable to attract new customers and expand sales to existing customers on a cost-effective basis, their revenue growth could be slower than expected and their business would be adversely affected. With the companies' history of net losses and anticipate continuing to incur losses for the near- and mid-term future and may not achieve or sustain profitability. Their ability to grow their revenues and achieve and sustain profitability will depend, in part, on the companies ability to expand its direct sales force and increase productivity.
Despite its first-mover advantage, Zuora now faces a slew of competitors peddling the same subscription management applications.
Zuora Ecosystem, Partners, Resellers and SI
Zuora is headquartered in Redwood City, CA, with satellite offices throughout North America, Europe, and the Asia Pacific.
The company has a global network of partners such as: Salesforce, NetSuite, Tata Consultancy Services, Cloudware, Frontera, Capgemini, Deloitte, Xactly, Flexera Software, Dell Boomi, Avalara, Apple Pay, GoCardless, PayPal, Chase, WorldPay, PwC and more.
Zuora Cloud Infrastructure Insights
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- Zuora Public Cloud and Infrastructure (IaaS)
- Zuora Platform (PaaS)
- Zuora Application Delivery
- Zuora Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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