ABB Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

ABB Strengths, Domain Expertise, and Key Differentiators

​ABB continues to strengthen its position as a leader in industrial automation and digitalization through strategic investments and acquisitions in 2024 and 2025. The company has invested approximately $120 million to expand local manufacturing in the United States, aiming to increase domestic production and reduce reliance on imports. This initiative enhances supply chain resilience and aligns with recent U.S. legislation promoting domestic manufacturing. ​

ABB's global operations span over 100 countries, with manufacturing facilities in more than 40, enabling the company to adapt to diverse markets and meet customer needs effectively. The company's diverse product portfolio includes electric vehicles, modular substations, distribution automation systems, and KNX smart building solutions, providing stability across various economic sectors.

ABB Recent Developments

At the ARC Industry Leadership Forum 2025, ABB showcased its AI-based solutions, including ABB Ability™ Energy Management and Optimization - OPTIMAX® and ABB Ability™ Genix APM. These tools enable the integration of energy management, advanced process control, and carbon footprint monitoring, driving faster and more efficient digital transformation in industrial operations.

In June 2024, ABB launched OmniCore™, its next-generation robot control platform, marking a significant advancement in industrial automation. This intelligent platform integrates artificial intelligence, advanced sensors, cloud, and edge computing to enable precise and autonomous robotic applications. OmniCore™ allows robots to operate at speeds of up to 1,600 mm/s with an accuracy of less than 0.6 mm. Compared to the previous generation, it increases operational performance by up to 25% while reducing energy consumption by up to 20%. Developed through a $170 million investment, OmniCore™ sets a new standard for flexible and energy-efficient robotic automation.

ABB has enhanced its distributed control system with the release of Freelance 2024, introducing new features that significantly improve flexibility and security. This latest version includes support for PROFINET and Ethernet-APL, enabling improved communication and easier integration of industrial devices. It is also fully compatible with Windows 11 and integrated with Microsoft Defender, providing a higher level of cybersecurity. Additionally, Freelance 2024 supports NAMUR Open Architecture (NOA) via OPC UA, allowing standardized and open data exchange for streamlined process management and increased operational efficiency.

In April 2024, ABB launched REX615, an advanced protection and control device designed for energy, industrial, and transportation applications. The device supports IEC 61850-9-2LE and GOOSE communication protocols, offers enhanced cybersecurity through role management and certificate management, and features modular hardware and software for flexible application.

ABB Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ABB applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ABB and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified ABB Ability, ABB Ability Genix customers.

ABB Key Cloud and HCM Applications

ABB Ability, ABB Ability Genix

ABB HCM and Cloud HCM Applications Revenues, $M:

ABB Revenue Breakdown by Type:

ABB HCM Applications Revenues By Sub-Functional Markets, $M:

ABB HCM Applications Revenues By Verticals, $M:

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ABB Direct vs Indirect sales

ABB Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified ABB Customers

No. of ABB Customers: x

No. of ABB HCM Applications Customers: x

No. of ABB Cloud HCM Customers: 10

No. of ABB Cloud HCM Subscribers: 1100

An extensive portfolio of over 1,100 asset-intensive companies worldwide relies on ABB Enterprise Software solutions. These solutions play a critical role in sustaining uninterrupted services for major cities and venues, predicting asset failures to ensure reliability for millions of rail commuters, and aligning mining production and operational resources to meet strategic commercial objectives.

ABB has recently secured a roster of distinguished clients, including Swaziland Electricity Company, Black Hills Corporation, Fortum, Ministry of Electricity in Iraq, Hunter Water in Australia, Jamaica Public Service, Électricité de France (EDF), American Electric Power, China National Nuclear Corporation, Ma’aden Gold and Base Metals Company, South African utility Eskom, Elektro-Slovenija, d.o.o., Wales & West Utilities, Eircom Group, Ambre Energy, Dubai Airport, Enerjisa Baskent Electricity Distribution Company, and Allied Nevada Gold.

ABB Market Opportunities, M&A and Geo Expansions

In August 2024, Morten Wierod is appointed as Chief Executive Officer of ABB, effective August 1, 2024, succeeding Björn Rosengren, who steps down on July 31, 2024, and retires on December 31, 2024. Wierod, a Norwegian citizen, joined ABB in 1998 and has been part of the Executive Committee since 2019. He currently serves as President of the Electrification Business Area. The Board expresses gratitude to Rosengren for his leadership. Wierod aims to continue ABB's growth and focus on electrification and automation.

In April 2025, ABB opened a new $40 million manufacturing facility in Albuquerque, New Mexico, aimed at producing advanced technologies for power grid hardening and resilience. This 90,000-square-foot state-of-the-art facility is part of ABB's broader strategy to enhance its manufacturing capabilities in the U.S., supporting the electric utility sector and contributing to the nation's energy transition.

ABB Risks and Challenges

​​ABB faces several significant risks impacting its global operations and strategy. Geopolitical tensions and new trade tariffs, particularly from the U.S., increase the cost competitiveness of the company. To mitigate these risks, ABB is investing in increasing local production in key markets such as the U.S., India, China, and Europe, aiming to reduce reliance on imports and enhance supply chain resilience. ​Cybersecurity threats pose another challenge, with risks ranging from intellectual property theft to potential disruptions in critical infrastructure. ​Regulatory changes and legal risks, including compliance with evolving environmental and data protection laws, add complexity to ABB's operations. Macroeconomic instability, such as fluctuations in global demand and economic downturns, affects the company's performance.

ABB Ecosystem, Partners, Resellers and SI

​ABB's ecosystem is a cornerstone of its global success, integrating direct and indirect sales channels, technological partnerships, and a robust network of collaborators. This approach enables ABB to deliver innovative solutions across various industries and regions.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: