Acquia Strengths, Domain Expertise, and Key Differentiators
Acquia’s strengths are anchored in its open-source DNA, deep expertise in cloud-based digital experience management, and comprehensive suite of solutions for content management, personalization, and analytics. As the largest contributor to Drupal, Acquia offers unparalleled support and optimization for Drupal-based sites, and its cloud platform is recognized for scalability, security, and enterprise-grade performance.
AI and Gen AI are increasingly central to Acquia’s value proposition, with features such as AI-powered search, smart cropping, real-time personalization, and automated content creation embedded across its DXP. The company’s DAM, PIM, and customer data platform (CDP) solutions are tightly integrated, enabling organizations to unlock the full potential of their content and data. Acquia’s focus on accessibility, compliance, and responsible AI further differentiates it in a market where transparency and governance are becoming critical buying criteria.
Acquia Recent Developments
In the past year, Acquia has accelerated its innovation agenda with a series of high-impact product launches and partnerships. In January 2025, Acquia announced a strategic partnership with SearchStax, introducing Acquia Search powered by SearchStax, which brings advanced AI-driven search capabilities to Drupal-based websites. This solution replaces the existing Solr service, delivering more intuitive and contextually relevant search experiences that drive user engagement and conversions.
Earlier, in October 2024, Acquia enhanced its digital asset management (DAM) solution with AI-powered features, including the launch of Acquia Video Creator, an add-on module that enables users to produce brand-compliant videos using AI and a drag-and-drop interface. In August 2024, Acquia Cloud Platform became ready for Drupal 11, reinforcing Acquia’s commitment to supporting the latest open-source technologies and optimized workflows for enterprise customers. The introduction of Multi-Experience Operations in July 2024 further improved scalability and performance for organizations managing large portfolios of sites, while the May 2024 launch of Acquia Digital Experience Optimization (DXO) positioned Acquia as the first DXP vendor to offer a unified solution for content relevance, search performance, and conversion optimization.
Acquia Mergers and acquisitions (M&A) Activities
In the past year, Acquia has accelerated its innovation agenda with a series of high-impact product launches and partnerships. In January 2025, Acquia announced a strategic partnership with SearchStax, introducing Acquia Search powered by SearchStax, which brings advanced AI-driven search capabilities to Drupal-based websites. This solution replaces the existing Solr service, delivering more intuitive and contextually relevant search experiences that drive user engagement and conversions.
Earlier, in October 2024, Acquia enhanced its digital asset management (DAM) solution with AI-powered features, including the launch of Acquia Video Creator, an add-on module that enables users to produce brand-compliant videos using AI and a drag-and-drop interface. In August 2024, Acquia Cloud Platform became ready for Drupal 11, reinforcing Acquia’s commitment to supporting the latest open-source technologies and optimized workflows for enterprise customers. The introduction of Multi-Experience Operations in July 2024 further improved scalability and performance for organizations managing large portfolios of sites, while the May 2024 launch of Acquia Digital Experience Optimization (DXO) positioned Acquia as the first DXP vendor to offer a unified solution for content relevance, search performance, and conversion optimization.
Acquia Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Acquia applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Acquia and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Acquia Cloud, Acquia Cloud Site Factory, Acquia Digital Asset Management, Acquia Commerce, Acquia Optimize, Acquia SEO, Acquia CDP, Acquia Campaign Studio, Acquia Convert customers.
Acquia Overview
Ownership: - Vista Equity Partners
Number of Employees: 1400
Functional Market: Performance Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Acquia Key Cloud and HCM Applications
Acquia Cloud, Acquia Cloud Site Factory, Acquia Digital Asset Management, Acquia Commerce, Acquia Optimize, Acquia SEO, Acquia CDP, Acquia Campaign Studio, Acquia Convert
Acquia HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Acquia Revenue Breakdown by Type:
Acquia HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Acquia HCM Applications Revenues By Verticals, $M:
Acquia Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Acquia Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Acquia Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Acquia Customers
No. of Acquia Customers: 4500
No. of Acquia HCM Applications Customers: x
No. of Acquia Cloud HCM Customers: x
No. of Acquia Cloud HCM Subscribers: 4 million
Acquia serves over 4500 organizations globally, spanning industries such as media, education, technology, consumer brands, financial services, healthcare, government, and non-profits. High-profile customers include Warner Music Group, General Electric, Twitter, Stanford University, Time Inc., the Australian Government, and IBM. The company’s customer base is diverse, with a strong presence in North America, EMEA, and Asia-Pacific, and includes both large enterprises and mid-market organizations. Acquia’s solutions are widely adopted by marketers, IT teams, and developers seeking to build and optimize digital experiences on Drupal.
Acquia Market Opportunities, M&A and Geo Expansions
One of the most significant opportunities lies in the continued shift toward cloud-based digital experience platforms. As enterprises migrate away from legacy, on-premises systems, Acquia’s cloud-first approach and optimized support for Drupal 11 make it an attractive partner for organizations seeking agility, scalability, and cost efficiency. The company’s investments in multi-site management, low-code tools, and seamless content orchestration further enhance its value proposition for global brands managing complex digital portfolios. The introduction of Multi-Experience Operations further enables global brands to manage complex portfolios of sites efficiently, leveraging centralized governance and low-code tools for rapid deployment and iteration.
Acquia’s commitment to innovation is reflected in its expanding portfolio of AI-powered solutions. The recent launch of Acquia Search powered by SearchStax introduces advanced, AI-driven search capabilities that significantly improve website engagement and conversion rates. This new offering replaces the previous Solr service and leverages machine learning to deliver more relevant, personalized search experiences for end users.
Another notable product introduction is Acquia Video Creator, powered by Moovly, which empowers marketers and creatives to produce professional-quality, brand-compliant videos using a simple drag-and-drop interface. By integrating this tool with Acquia DAM and PIM, organizations can accelerate content production and maintain brand consistency across all digital channels.
Acquia’s Digital Experience Optimization (DXO) suite is also a game-changer, making Acquia the first DXP vendor to offer a unified solution for maximizing content relevance, search performance, and conversions. DXO includes Acquia SEO for boosting brand visibility and engagement, and Acquia Convert for building high-performing, personalized experiences across the customer journey. These new offerings enable organizations to optimize every aspect of their digital presence, from content creation to user engagement and conversion.
The launch of Acquia Syndicate further expands Acquia’s capabilities in product data syndication, allowing brands to aggregate, optimize, and distribute product information, pricing, and digital assets across multiple online selling channels. This is especially valuable for retailers and manufacturers looking to streamline their omnichannel strategies and accelerate time to market.
Acquia Risks and Challenges
Despite its strengths, Acquia faces several risks. The digital experience market is highly competitive, with major players such as Adobe, Sitecore, Salesforce, and Oracle vying for market share. Acquia’s focus on Drupal and the DXP niche, while a strength, may also limit its broader market expansion. The company’s premium pricing could deter smaller businesses, especially as lower-cost alternatives proliferate.
Acquia Ecosystem, Partners, Resellers and SI
Acquia’s ecosystem is one of its core assets, featuring over 700 global partners including digital agencies, systems integrators, and consultancies such as Accenture, Capgemini, EPAM, IBM iX, Wipro, and Publicis Sapient. The launch of Acquia Exchange in late 2023 provided a centralized integration hub, making it easier for customers to discover and deploy connectors, modules, and integrations across their martech stack.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
