Acquia Among HCM Top 500

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Acquia Strengths, Domain Expertise, and Key Differentiators

Acquia is a digital experience company that sells software and services that empower thousands of the most ambitious brands to create digital customer experiences. With open-source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out.

Acquia Recent Developments

In July 2021, Acquia has launched its new China Managed Services offering, which delivers digital experiences to China audiences through the premier managed Drupal service in the country. Multinational organizations can leverage Acquia’s world-class service and Drupal expertise while operating from within China.

In June 2020, Digital experience company Acquia launched Acquia CMS Migrate, a new solution that helps organizations migrate their data from any content management system (CMS) to Drupal 9 quicker and more cost-efficiently. It is the only solution designed to make migrations to Drupal 9 five times faster, while minimizing risk, compared to traditional website re-platforming projects that typically take up to 12 months.

In June 2019, Acquia launched Acquia Lift, the only personalization tool optimized for Drupal, available as a no-code application to help marketers quickly and easily optimize customer experiences.

Acquia Mergers and acquisitions (M&A) Activities

In September 2021, Acquia has acquired Widen, a cloud-native creator of digital asset management (DAM) and product information management (PIM) software.

In December 2019, Acquia acquired AgilOne, customer data platform CDP for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers. Providing a single view of the customer, AgilOne helps marketers see immediate value through personal experiences across every channel. AgilOne will be available to Acquia customers as both a standalone offering and a part of the Acquia Open Marketing Cloud.

In September 2019, Vista Equity Partners, has acquired Acquia in a deal valued at $1 billion. At the end of 2019 in September, Acquia acquired the UK-based Cohesion, creator of DX8, the first enterprise-grade, low-code Drupal website builder.

In May 2019, Acquia acquired Mautic, creator of the open marketing automation and campaign management platform. In the future, Customers will automate, personalize, and measure the entire customer lifecycle across every channel, at every stage, and every interaction.

Acquia Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Acquia applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Acquia and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Acquia Cloud, Acquia Cloud Site Factory, Acquia Lighting, Acquia Digital Asset Management, Acquia Commerce, Acquia Lift, Acquia Journey. customers.

Acquia Key Cloud and HCM Applications

Acquia Cloud, Acquia Cloud Site Factory, Acquia Lighting, Acquia Digital Asset Management, Acquia Commerce, Acquia Lift, Acquia Journey.

Acquia HCM and Cloud HCM Applications Revenues, $M:

Type/Year20192020YoY Growth, %
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Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Acquia Revenue Breakdown by Type:

TypeLicenseProf. ServicesHardwareSupport & MaintenanceSaaSPaaSIaaSOther (Non Enterprise Application Revenues)Total
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Acquia Total and HCM Applications Revenues by Region:

Region% of Total Revenues2020 Total Revenues, $M2020 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
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Acquia Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
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Acquia Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Acquia Customers

No. of Acquia Customers: 4700

No. of Acquia HCM Applications Customers: x

No. of Acquia Cloud HCM Customers: x

No. of Acquia Cloud HCM Subscribers: 4 million

Acquia's open approach makes it easier for customers to add new functionality and components or fast-forward into a fully digital experience platform, depending on their level of maturity. More than 4,000 organizations are transforming their digital businesses with Acquia. Additionally, Acquia has welcomed 700 customers from Welden, raising the number to around 4700 total customers. Among their customers are: Intuit, Warner Music Group, and Stanford University, Twitter, Mercedes Benz, Warner Music Group, Stanford University, American Institute of Architects, Aruba Tourism Authority, Bush Brothers & Company, Clarion Events, Feld Entertainment, Outside Magazine, Oxfam International, Flight Centre, Foxtel, Tata Steel, Rodan & Fields, the Office of Justice Programs, and many more.

Acquia Market Opportunities, M&A and Geo Expansions

In February 2021, Acquia appointed Steven Hayes as the company’s new General Manager for Asia Pacific & Japan. Given his prior experience in SAP, where he led customer experience solutions for Asia Pacific & Japan, Aquia believes that his experience will be invaluable as they accelerate their work helping global brands get incredible returns from investments in Drupal and create compelling digital experiences. As General Manager, Hayes will be responsible for growing and accelerating both sales and the partner network business in the region, which includes Australia, Japan, New Zealand, Singapore, Thailand, Hong Kong, and the rest of Southeast Asia.

With the acquisition of Widen in 2021, Acquia extends its leadership in managing web applications. With access to an integrated platform under one roof, Acquia customers will benefit from being able to add rich content such as: images, videos, PDFs to any digital customer experience. For them, it's important to offer their customers a fully integrated DAM as part of their DXP solution. After evaluating all the potential options, Acquia chose Widen as the best fit because the company is growing quickly and has extremely satisfied customers, and most importantly, the technology can be fully integrated with Acquia DXP.

Acquia Risks and Challenges

Expanding its product portfolios in other functional markets could be a key for ongoing success.

Whatever the case, Acquia's close ties with could be a double-edged sword as some of its customers may fear getting too close to a vendor that is funded by one of the most feared retailers on the planet.

Acquia Ecosystem, Partners, Resellers and SI

Acquia’s partner ecosystem consists of over 600 partners, which includes digital agencies, systems integrators, web development companies, and consultancies that deliver a wide range of services to complement Acquia's DXP across global markets, including the Americas, EMEA, and Asia. Among their global partners are: Accenture, Capgemini, CI&T, Dentsu Isobar, Digitas/Publicis Sapient, EPAM, IBM iX, Bounteous, MRM McCann, VMLY&R, Wipro, Wunderman Thompson, and many others.

In June 2019, Acquia opened a new office based in Pune, India, expanding the company’s presence in the country and Asia Pacific region ss its next step in global growth strategy.

Acquia Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Acquia Public Cloud and Infrastructure (IaaS)
  • Acquia Platform (PaaS)
  • Acquia Application Delivery
  • Acquia Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: Us

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