Anaplan Strengths, Domain Expertise, and Key Differentiators
Anaplan's core strengths are its cloud-native architecture, proprietary Hyperblockâ„¢ technology, and AI/ML-driven planning capabilities. Its flagship product, PlanIQ, provides predictive forecasting and scenario modeling for business users across finance, HR, supply chain, and sales functions.
PlanIQ seamlessly integrates with third-party services like Amazon Forecast (AWS), enhancing operational planning with additional intelligence. Additionally, Anaplan CloudWorks promotes interoperability within enterprise cloud ecosystems, enabling extensibility and data orchestration across different platforms. In terms of usability, Anaplan offers a flexible, device-agnostic experience that fosters cross-functional collaboration and real-time modeling. It is uniquely positioned to support large-scale digital transformation initiatives with its intuitive, scalable, and responsive platform.
Anaplan Recent Developments
Over the past two years, Anaplan has introduced several product enhancements aimed at improving data integration, scalability, and user experience. Key updates include the launch of Anaplan Data Orchestrator in October 2024, a no-code integration tool for connecting with systems like SAP, Salesforce, and Snowflake, designed to streamline data preparation and reduce implementation time. Anaplan also made Polaris, its high-dimensional calculation engine, generally available to support large-scale modeling needs. Additionally, new Sales Planning Applications, such as Territory & Quota Planning, were introduced to accelerate sales operations with guided, best-practice models.
User experience improvements have included the rollout of Anaplan Workflow and Geo-Mapping in Fall 2023, enabling process automation and spatial data visualization, respectively. The New Modeling Experience became the default interface, offering enhancements like formula smart formatting, image uploads, and drill-down charting. These updates reflect Anaplan’s ongoing focus on enabling more efficient, flexible, and data-driven enterprise planning.
Anaplan Mergers and acquisitions (M&A) Activities
Over the past two years, Anaplan has introduced several product enhancements aimed at improving data integration, scalability, and user experience. Key updates include the launch of Anaplan Data Orchestrator in October 2024, a no-code integration tool for connecting with systems like SAP, Salesforce, and Snowflake, designed to streamline data preparation and reduce implementation time. Anaplan also made Polaris, its high-dimensional calculation engine, generally available to support large-scale modeling needs. Additionally, new Sales Planning Applications, such as Territory & Quota Planning, were introduced to accelerate sales operations with guided, best-practice models.
User experience improvements have included the rollout of Anaplan Workflow and Geo-Mapping in Fall 2023, enabling process automation and spatial data visualization, respectively. The New Modeling Experience became the default interface, offering enhancements like formula smart formatting, image uploads, and drill-down charting. These updates reflect Anaplan’s ongoing focus on enabling more efficient, flexible, and data-driven enterprise planning.
Anaplan Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Anaplan applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Anaplan and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified The Anaplan Platform, customers.
Anaplan Overview
Ownership: - Thoma Bravo
Number of Employees: 2200
Functional Market: Workforce Analytics, Compensation Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Anaplan Key Cloud and HCM Applications
The Anaplan Platform,
Anaplan HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Anaplan Revenue Breakdown by Type:
Anaplan HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Anaplan HCM Applications Revenues By Verticals, $M:
Anaplan Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Anaplan Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Anaplan Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Anaplan Customers
No. of Anaplan Customers: 2500
No. of Anaplan HCM Applications Customers: x
No. of Anaplan Cloud HCM Customers: 2500
No. of Anaplan Cloud HCM Subscribers: x
Anaplan has successfully secured partnerships with over 2,500 clients worldwide, spanning a diverse array of industries. These clients represent sectors such as banking, capital markets, consumer products, government agencies, healthcare, insurance, life science, media, professional services, retail, technology, telecom, and transportation.
Among Anaplan's esteemed clientele are prominent names including American Airlines, Anheuser-Busch InBev, Merck, Air Asia Expedia, Amcor, Super Retail Group, 2Degrees, HP, McAfee, Pandora, Kimberly-Clark Eastern Europe, HealthTrust, Story Homes, Reckitt Benckiser, Akamai, Aviva, Boston Scientific, Conde Nast, HP, Intuit, Procter & Gamble, American Express Global Business Travel, Aviva, Diageo, Intel McAfee, and VMWare.
Anaplan Market Opportunities, M&A and Geo Expansions
In 2024, Anaplan opened a new data center in India as part of a broader $500 million global infrastructure investment aimed at enhancing system performance, ensuring data residency, and meeting compliance requirements in key markets. This initiative reflects the company’s response to increasing demand for scalable and high-performance planning solutions, particularly from industries such as finance and manufacturing that require robust data handling and regulatory alignment. The India facility is designed to support faster access and improved reliability for regional customers, while also laying the groundwork for further expansion. Anaplan has announced plans to open additional data centers in Indonesia and Singapore by late 2025, underscoring its commitment to strengthening its presence and service capabilities across the Asia-Pacific region.
Anaplan Risks and Challenges
The potential hindrance to attracting new customers, both within the domestic and international markets, poses a risk to revenue growth. Additionally, Anaplan's business is significantly reliant on customers renewing subscriptions and expanding their platform usage. With a track record of net losses and plans to escalate operating expenses in the future, the company is not projected to achieve profitability in the immediate future.
Anaplan Ecosystem, Partners, Resellers and SI
Anaplan employs a hybrid sales strategy that combines direct sales with a strong network of over 175 partners, including system integrators, digital consultancies, and value-added resellers. The introduction of PartnerAccelerate in mid-2023 marks a strategic shift towards certification-based partner enablement, allowing for better alignment with specific industries and functions. This partner ecosystem, strengthened through alliances with companies like FPT Software in Vietnam, facilitates scalable delivery and localized customer engagement. Technology integrations—especially with cloud services (AWS, Azure), ERP systems, and IoT data platforms—allow Anaplan to serve as a crucial component within enterprise digital architectures.
The network effect of this ecosystem not only speeds up adoption but also supports multi-product cross-selling and increases the speed of implementation, which are essential for large transformation projects..
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
