Appcues Strengths, Domain Expertise, and Key Differentiators
Appcues is a prominent user experience layer provider, dedicated to facilitating business growth by optimizing product utilization. By tailoring user interface patterns to align with a company's branding, Appcues empowers businesses to enhance conversion rates and reduce customer churn through personalized and user-friendly product experiences. With Appcues' solutions, any organization investing in its product can significantly enhance its usability and enrich its feature offerings, leading to improved customer satisfaction.
Appcues Recent Developments
In June 2020, the company unveiled Appcues Localization, a feature that empowers customers to create multi-language user flows easily. This development allows businesses to expand their reach into new regions and cater to a broader global audience effectively.
Appcues introduced the Product-Led Growth Platform in July 2019, revolutionizing how businesses deliver exceptional user experiences at scale. This native extension of web and mobile products enables non-technical teams to publish in-product experiences in minutes, enhancing user onboarding and engagement.
The PLGP offers advanced design, targeting, and personalization capabilities, ensuring each in-product experience delivers significant value from onboarding to advocacy. The platform's flywheel framework supports a comprehensive understanding of the user lifecycle, enhancing the journey from new user to power user.
Appcues Mergers and acquisitions (M&A) Activities
In June 2020, the company unveiled Appcues Localization, a feature that empowers customers to create multi-language user flows easily. This development allows businesses to expand their reach into new regions and cater to a broader global audience effectively.
Appcues introduced the Product-Led Growth Platform in July 2019, revolutionizing how businesses deliver exceptional user experiences at scale. This native extension of web and mobile products enables non-technical teams to publish in-product experiences in minutes, enhancing user onboarding and engagement.
The PLGP offers advanced design, targeting, and personalization capabilities, ensuring each in-product experience delivers significant value from onboarding to advocacy. The platform's flywheel framework supports a comprehensive understanding of the user lifecycle, enhancing the journey from new user to power user.
Appcues Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Appcues applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Appcues and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Appcues customers.
Appcues Overview
Ownership: - x
Number of Employees: 100
Functional Market: Onboarding,
Key Verticals: Banking and Financial Services, Distribution, Education, Healthcare, Insurance, Life Sciences, Media, Professional Services, Retail,
Appcues Key Cloud and HCM Applications
Appcues
Appcues HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Appcues Revenue Breakdown by Type:
Appcues HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Appcues HCM Applications Revenues By Verticals, $M:
Appcues Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Appcues Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Appcues Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Appcues Customers
No. of Appcues Customers: 4000
No. of Appcues HCM Applications Customers: x
No. of Appcues Cloud HCM Customers: x
No. of Appcues Cloud HCM Subscribers: 200 million
With over 4,000 customers in its roster, Appcues has built a solid customer base, including reputable brands like Bynder, Feefo, AdRoll, Appointlet, Brightcove, Canva, Firstbird, HubSpot, GoToWebinar, Informa, Litmus and PatientSky, among others. These reference customer wins showcase the efficacy of Appcues' solutions in enhancing user experiences and driving business growth.
Appcues Market Opportunities, M&A and Geo Expansions
In January 2022, Appcues announced that it had raised $32.1 million in Series B funding in an oversubscribed round led by NewSpring. The funding will be used to accelerate the company's rapid product innovation and scale its operations globally. Columbia Partners, Sierra Ventures, and Accomplice joined the round. This brings Appcues' total funding to date to $47.9 million.
Appcues operates in a promising landscape filled with opportunities. On the horizontal level, the ongoing digital transformation across industries is creating a demand for user-centric experiences, putting Appcues in an advantageous position to cater to diverse markets.
Additionally, the vertical market opportunities in sectors such as SaaS, e-commerce, and technology are fertile ground for Appcues' solutions. Moreover, the company has the potential for expansion into new regions, leveraging its Appcues Localization feature to tap into emerging markets and extend its global reach.
Appcues Risks and Challenges
The market for user onboarding and product experience platforms is highly competitive and fast-moving, with major players like Pendo, WalkMe, and Whatfix addressing similar use cases. This landscape demands strong differentiation, clear market positioning, and continuous innovation to maintain relevance and competitive advantage.
Appcues Ecosystem, Partners, Resellers and SI
Appcues excels in building a connected ecosystem. Its integration with Heap (August 2019) allows for analytics-driven UX optimization, enabling product managers to identify friction points and deploy targeted flows instantly. Similarly, its partnership with Drift (June 2019) bridges conversational marketing with in-product engagement — creating a full-funnel growth strategy.
The company’s go-to-market model is a hybrid of direct and indirect sales, increasingly leaning on value-added resellers (VARs), system integrators (SIs), and agency partners. These ecosystem players enhance reach and support, especially in international markets where localized implementation matters.
Moreover, Appcues’ plug-and-play architecture makes it compatible with most tech stacks, boosting stickiness through network effects within product analytics, CRM, and MarTech ecosystems.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
