Asure Software, Inc. Strengths, Domain Expertise, and Key Differentiators
Asure's key differentiators lie in its robust product portfolio and domain expertise in HCM. The company empowers businesses to streamline HR processes and optimize workforce management. With over 80,000 SMB clients across the U.S., Asure's focus on compliance and growth sets it apart in the competitive HCM market.
Asure Software, Inc. Recent Developments
In January 2025, Asure introduced Luna, an advanced AI agent designed to enhance payroll and human resource management processes. Luna is not just a generative AI chatbot—it is an intelligent agent capable of understanding and acting within Asure’s products, providing support to both employees and administrators. In January 2025, Jay Whitehead joined Asure as Senior Vice President, with the goal of leading the AsurePay Platinum VIP Banking card and Marketplace businesses.
Asure Software, Inc. Mergers and acquisitions (M&A) Activities
In August 2024, Asure acquired HireClick, a company offering an intuitive AI-powered applicant tracking system (ATS). This acquisition expanded Asure’s portfolio with tools for automated job posting creation, distribution across relevant platforms, and interview scheduling, simplifying the hiring process for small and mid-sized businesses. According to the third-quarter report for 2024, Asure successfully acquired 12 companies over the last four quarters, adding approximately $15 million in recurring revenue.
Asure Software, Inc. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Asure Software, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Asure Software, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Asure Payroll & Tax, Asure Time and Attendance, Asure Human Resources, customers.
Asure Software, Inc. Overview
Ownership: - ASUR : Nasdaq CM
Number of Employees: 621
Functional Market: Time and Attendance, Core HR, Payroll, Benefits Administration, Compliance, Onboarding, Applicant Tracking Systems, Performance Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Asure Software, Inc. Key Cloud and HCM Applications
Asure Payroll & Tax, Asure Time and Attendance, Asure Human Resources,
Asure Software, Inc. HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Asure Software, Inc. Revenue Breakdown by Type:
Asure Software, Inc. HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Asure Software, Inc. HCM Applications Revenues By Verticals, $M:
Asure Software, Inc. Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Asure Software, Inc. Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Asure Software, Inc. Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Asure Software, Inc. Customers
No. of Asure Software, Inc. Customers: 100000
No. of Asure Software, Inc. HCM Applications Customers: 100000
No. of Asure Software, Inc. Cloud HCM Customers: 100000
No. of Asure Software, Inc. Cloud HCM Subscribers: x
Asure serves a diverse clientele, with approximately 15,000 direct clients and 65,000 indirect clients through Reseller Partners. Clientele spans various industries and regions, showcasing the company's widespread adoption and effectiveness across different business landscapes.
Asure Software, Inc. Market Opportunities, M&A and Geo Expansions
Amidst evolving market trends, Asure is poised to capitalize on the growing demand for cloud-based HCM solutions. Expansion into new regions and deeper integration of IoT, AI, and ML technologies present lucrative growth opportunities. By leveraging its expertise, Asure can cater to emerging market needs while enhancing its competitive edge.
Asure Software, Inc. Risks and Challenges
Internal risks such as market competition and external factors like shifting regulatory landscapes pose challenges to Asure's growth trajectory. Go-to-market strategies must address these risks effectively to maintain market leadership and sustain profitability.
Asure Software, Inc. Ecosystem, Partners, Resellers and SI
Asure was selected to participate in the elite AWS Application Modernization Lab program, working closely with AWS engineers to modernize its HCM SaaS solutions with a focus on cloud optimization and artificial intelligence integration. Asure also established a platform integration with Workday, enabling seamless connectivity between their HCM solutions and Asure’s advanced payroll tax management system. In February 2024, Asure partnered with KBA to offer the Proactive Health Management Plan (PHMP) to its clients. In May 2024, Asure announced a partnership with HRlogics to simplify client access to hiring-related tax credits and incentives, helping them enhance their financial resources.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
