Asure Software, Inc. Among HCM Top 500

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Asure Software, Inc. Strengths, Domain Expertise, and Key Differentiators

Azure Software provides innovative SaaS-based HCM solutions, delivered in the cloud that help clients grow their business. Asure helps businesses develop their Human Capital to get to the next level, stay compliant, and allocate time, money and technology toward growth. Asure Software’s offerings include a fully-integrated HCM platform, Time & Attendance, Talent Management, Employee Benefits, Benefits Administration, and Payroll & Tax.

Asure Software, Inc. Recent Developments

In January 2020, Asure Software launched its new corporate brand identity. These changes are intended to more clearly reflect the company’s recent announcement to become a pure-play SaaS Human Capital Management (HCM) company focused on helping small and midsize businesses develop their Human Capital to get to the next level, stay compliant, and allocate time, money and technology toward growth. At the same period, the company appointed executive leadership and board member changes to align with the company’s new focus.

In October 2018, Asure Software has been selected by New York Law School (NYLS) to deliver a centralized and streamlined room and resource scheduling solution that integrates with the school's existing Banner course scheduling platform. The higher education industry has historically struggled with a labor-intensive scheduling and room booking process that is not adequately able to take into consideration both student and faculty needs, space availability and course considerations. This integration will automatically feed NYLS's Banner course and instructor info into Asure's Resource Scheduler platform, doing away with the need for duplicate data entry and manual intervention.

Asure Software, Inc. Mergers and acquisitions (M&A) Activities

In December 2019, Azure Software completed the sales of its Workspace Management business to FM:Systems. With the close of the acquisition, Asure becomes a pure play SaaS Human Capital Management (HCM) company focused on delivering its award-winning solutions to small and midsize businesses. The Workspace Management business will be included in Asure’s financial results through December 2, 2019, but will no longer be included following the completion of the sale.

In January 2018, Asure Software acquired Sheakley PaySystems, a division of Sheakley Group Inc, an Ohio based provider of Workers Comp, Risk Management, HR, Payroll and employee benefits services with locations in Ohio, Tennessee, and Iowa. Since 1963, Sheakley's family-operated, HR and Workers Comp Risk Management outsourcing firm has met the growing needs of employers and their employees through a blend of practical and innovative HR and Workers Comp Risk Management solutions.

Asure Software, Inc. Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Asure Software, Inc. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Asure Software, Inc. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Asure Payroll & Tax, Asure Time and Attendance, Asure Human Resources, customers.

Asure Software, Inc. Key Cloud and HCM Applications

Asure Payroll & Tax, Asure Time and Attendance, Asure Human Resources,

Asure Software, Inc. HCM and Cloud HCM Applications Revenues, $M:

Type/Year20182019YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe
Cloud HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Asure Software, Inc. Revenue Breakdown by Type:

TypeLicenseServicesHardwareSupport & MaintenanceSaaS
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe

Asure Software, Inc. Total and HCM Applications Revenues by Region:

Region% of Total Revenues2019 Total Revenues, $M2019 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Asure Software, Inc. Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Asure Software, Inc. Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Asure Software, Inc. Customers

No. of Asure Software, Inc. Customers: 61000

No. of Asure Software, Inc. HCM Applications Customers: x

No. of Asure Software, Inc. Cloud HCM Customers: x

No. of Asure Software, Inc. Cloud HCM Subscribers: x

Asure's platform vision is to help clients proactively manage costs associated with their three most expensive assets, real estate, labor, and technology while creating an employee experience that fosters efficiency, productivity, and engagement. Asure serves approximately 60,000 direct clients in 80 countries, ranging from global Fortune 500 clients to small and mid-sized businesses Its recent customer wins include: Proctor& Gamble, Health Concepts, Hiscox, Inc., and Multiquip, Inc., and others. Other customers include Dell, Inc.,, Inc. Duke University, Cornell University, the Centers for Disease Control, Baker& McKenzie, Air Force Federal Credit Union, ATCO Rubber Products, Autumn Winds Retirement Lodge, Aetna, Baker& McKenzie, Deutsche Bank, KPMG UK, Merck and Co., Inc., Mondelez, Pfizer, Inc., Pearson, PSSI,, Inc., State Street, and Thomson Reuters.

Asure Software, Inc. Market Opportunities, M&A and Geo Expansions

In June 2020, Asure Software has been added as a member of the broad-market Russell 3000. The Membership in the Russell 3000® Index, which remains in place for one year, means automatic inclusion in the large-cap Russell 1000® Index or small-cap Russell 2000® Index as well as the appropriate growth and value style indexes. FTSE Russell determines membership for its Russell US Indexes primarily by objective, market-capitalization rankings and style attributes. Russell US Indexes are widely used by investment managers and institutional investors as the basis for index funds and as benchmarks for active investment strategies. Approximately $9 trillion in assets are benchmarked against Russell US Indexes. Russell US Indexes are part of FTSE Russell, a leading global index provider.

Asure Software, Inc. Risks and Challenges

With moderate growth in its SaaS revenues, Asure’s transition to the Cloud is a work in progress. In the first quarter of 2015, its Cloud and mobile bookings decreased by 22% from the first quarter of 2014. Contributing to this decrease was the recent move to reorganize its sales force reorganization as well as longer sales cycles. The question is whether its turnaround is at hand or there might be more structural changes that need to be implemented.

Asure Software, Inc. Ecosystem, Partners, Resellers and SI

Asure Software's reseller Partners outside the United States include Novera and Spaarks in Australia which represents the workspace product line. It also has several Reseller Partners that represent its software in the Federal government.

Asure Software has number of Referral Partners, including PolyVision Corp., Steelcase and e-Innovative Solutions for the workspace management product line and several smaller firms for its time and attendance product line. Reseller Partners are companies that represent Asure Software globally, as well as before the Federal government, and often offer complementary products to either the workspace management product line or the workforce product line. Reseller Partners commit to a minimum level of business per year with Asure Software and receive a channel discount for that commitment.

Asure Software's Reseller Partners outside the United States include JLL, Red River Technology and Kathea, which represent the workspace product line. They also have several Reseller Partners that represent our software in the Federal government space. Resellers of the workforce product line in the United States include Oasis Outsourcing, a large provider of human resource outsourcing solutions.

The company has a number of Referral Partners, including Atmosphere Interiors PPI, BuildingI, Martek and SHI for the workspace management product and our workforce product line.

It has partnerships with Amazon Web Services, Cisco, Crestron, Doublehorn, Douma, Eci Electronic Commerce, Inc., GTM Payroll Services, Harley-Davidson Dealer Systems, Inc., IDT, Ltd., Johnson Controls, Microsoft, Modern Business Associates, Inc., Onelogin, Payday, Inc., The Payroll People, Polycom, Rackspace, Steelcase, and Trustmarque.

Asure Software, Inc. Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

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