Augeo Marketing Strengths, Domain Expertise, and Key Differentiators
Augeo's strengths lie in its diversified product portfolio and technological innovation. The company offers solutions across workplace engagement, experiential marketing, customer loyalty, and digital asset experiences. Its proprietary platforms integrate AI and machine learning to deliver personalized engagement strategies, while its universal loyalty wallet technology enables seamless reward experiences across various platforms.​
Augeo Marketing Recent Developments
In 2024, Augeo signed a strategic partnership with Visier, the globally recognized leader in people analytics and workforce solutions. This collaboration establishes the next generation of engagement and recognition insights, leveraging the power of integrated GenAI capabilities and advanced cross-dimensional analytics.
In 2023, Augeo marked its 18th consecutive year of growth, approaching half a billion dollars in annual revenue. This milestone underscores the company's consistent performance in the engagement technology sector. Notably, the acquisition of Brand Networks in February 2023 expanded Augeo's capabilities in AI-driven social media optimization and employee advocacy, enhancing its suite of engagement solutions .
Augeo Marketing Mergers and acquisitions (M&A) Activities
In 2024, Augeo signed a strategic partnership with Visier, the globally recognized leader in people analytics and workforce solutions. This collaboration establishes the next generation of engagement and recognition insights, leveraging the power of integrated GenAI capabilities and advanced cross-dimensional analytics.
In 2023, Augeo marked its 18th consecutive year of growth, approaching half a billion dollars in annual revenue. This milestone underscores the company's consistent performance in the engagement technology sector. Notably, the acquisition of Brand Networks in February 2023 expanded Augeo's capabilities in AI-driven social media optimization and employee advocacy, enhancing its suite of engagement solutions .
Augeo Marketing Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Augeo Marketing applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Augeo Marketing and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Augeo customers.
Augeo Marketing Overview
Ownership: - x
Number of Employees: 400
Functional Market: Succession Planning,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Augeo Marketing Key Cloud and HCM Applications
Augeo
Augeo Marketing HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Augeo Marketing Revenue Breakdown by Type:
Augeo Marketing HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Augeo Marketing HCM Applications Revenues By Verticals, $M:
Augeo Marketing Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Augeo Marketing Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Augeo Marketing Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Augeo Marketing Customers
No. of Augeo Marketing Customers: 500
No. of Augeo Marketing HCM Applications Customers: x
No. of Augeo Marketing Cloud HCM Customers: x
No. of Augeo Marketing Cloud HCM Subscribers: 60 million
Serving hundreds of clients, including over 70 Fortune 500 companies, Augeo's reach is both extensive and diverse. Its engagement solutions impact millions globally, with a presence in over 55 countries. The company's ability to cater to a broad client base across different regions and industries showcases its adaptability and global appeal.​
Augeo Marketing Market Opportunities, M&A and Geo Expansions
The evolving digital landscape presents numerous opportunities for Augeo. The increasing demand for personalized customer experiences positions Augeo to expand its AI and blockchain-powered solutions. Furthermore, the growing emphasis on employee engagement and recognition programs offers avenues for Augeo to deepen its footprint in organizational development sectors.​
Bolstered by cutting-edge features—such as dynamic employee profiles, advanced AI and robust rewards delivery—Augeo tailors the experience to each client’s unique objectives. The firm’s recent acquisition of Structural, an integrated community and connectivity platform, strengthens its capabilities. By unifying data from multiple sources, Augeo equips organizations to accommodate cultural nuances and meet employees where they are—so they feel recognized personally and meaningfully.
Augeo Marketing Risks and Challenges
Despite its strengths, Augeo faces challenges inherent in the rapidly changing technology sector. The need to continuously innovate to stay ahead of competitors, potential integration issues from acquisitions, and the complexities of managing a global client base are factors that require strategic attention. Additionally, data privacy regulations across different jurisdictions may impact the deployment of certain technologies.
Augeo Marketing Ecosystem, Partners, Resellers and SI
Augeo's ecosystem is strengthened through strategic technology integrations and partnerships. Augeo's integration of technology from acquired companies into its platform-based workplace engagement tools demonstrates a cohesive ecosystem that offers a wide array of solutions. The partnerships with publishers and social media platforms further enhance Augeo's ability to monetize first-party data and extend its reach across different channels.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
