Avature Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

Avature Strengths, Domain Expertise, and Key Differentiators

Avature is a highly adaptable enterprise-level HCM SaaS platform, engineered to drive strategic HR initiatives by providing a customizable, consumer-grade experience. With a focus on user engagement, Avature empowers organizations to design and implement innovative talent programs that attract, retain, and nurture top talent. Its technology enables seamless, end-to-end service delivery, supporting the digital transformation of HR functions. Avature's comprehensive suite includes CRM, ATS, video interviewing, campus recruiting, employee referrals, social onboarding, employee engagement, performance management, internal mobility, and contingent workforce management (VMS), offering organizations the flexibility to optimize every stage of the talent lifecycle.

Avature Recent Developments

In May 2024, Avature launched its AI-powered Chatbot to enhance user experience across the talent lifecycle. Unlike traditional chatbots, this platform-native solution engages in dynamic, human-like conversations, offering personalized job recommendations and instant answers to candidate queries. Seamlessly integrated with Avature's recruiting systems, it eliminates the need for complex third-party tools. The Chatbot’s capabilities will expand to assist hiring managers and employees, streamlining tasks like interview scheduling, offer management, and onboarding, creating a more efficient, data-driven HR process.

In October 2023, Avature launched the beta version of its cutting-edge social learning platform, Avature Learning, initially rolled out to a select group of clients with plans for a full launch by year-end. This solution is designed to enhance organizational agility and employee engagement by enabling seamless knowledge sharing across teams. By utilizing Avature Learning, HR leaders can tackle key challenges such as remote work integration, intergenerational knowledge transfer, and the growing skills gap reported in various industries. With its focus on innovative talent development, Avature Learning is poised to reshape how organizations nurture employee competencies and foster continuous growth, reinforcing Avature's commitment to addressing modern workforce challenges through data-driven solutions.

In July 2023, Avature introduced its innovative HR Case Management solution, Avature Case Management, developed through collaboration with top HR professionals. This solution is designed to streamline the handling of employee issues, driving engagement and collaboration across the organization. By enabling HR professionals to take a more proactive, data-driven approach to resolve employee concerns, it enhances operational efficiency and supports a healthier organizational culture, contributing to improved employee satisfaction and overall business performance.

Avature Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Avature applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Avature and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Avature CRM, Avature ATS, Avature Case Management, Avature Campus Recruiting, Avature Recruiting Events, Avature Onboard, Avature Retail Recruiting, Avature Employee Engagement, Avature Mobility, Avature Performance, Avature Succession Planning, Avature CWM, Avature Interview Scheduling, Avature Video Interview customers.

Avature Key Cloud and HCM Applications

Avature CRM, Avature ATS, Avature Case Management, Avature Campus Recruiting, Avature Recruiting Events, Avature Onboard, Avature Retail Recruiting, Avature Employee Engagement, Avature Mobility, Avature Performance, Avature Succession Planning, Avature CWM, Avature Interview Scheduling, Avature Video Interview

Avature HCM and Cloud HCM Applications Revenues, $M:

Avature Revenue Breakdown by Type:

Avature HCM Applications Revenues By Sub-Functional Markets, $M:

Avature HCM Applications Revenues By Verticals, $M:

Avature Total and HCM Applications Revenues by Region:

Avature Direct vs Indirect sales

Avature Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Avature Customers

No. of Avature Customers: 650

No. of Avature HCM Applications Customers: 650

No. of Avature Cloud HCM Customers: 650

No. of Avature Cloud HCM Subscribers: x

In December 2025, AmeriLife redefined its recruitment strategy by harnessing Avature’s AI-driven skills analytics to prioritize transferable, high-impact competencies over conventional credentials. Facing inefficiencies in its traditional hiring funnel, AmeriLife used Avature’s advanced skills parser and customizable reporting to analyze over 15,000 resumes monthly, uncovering hidden talent from diverse backgrounds such as retail and hospitality. This data-driven approach led to a balanced hiring mix of licensed and unlicensed agents, with improved retention and revenue performance from non-traditional hires. By aligning recruitment with regional insights and measurable outcomes, AmeriLife’s marketing and analytics-led transformation not only optimized talent acquisition but also fueled workforce diversity and strategic growth.

In June 2024, Henkel adopted a data-driven recruitment marketing strategy using Avature’s CRM to enhance global candidate engagement. By shifting to personalized sourcing, building segmented talent pools, and leveraging analytics on campaign performance, Henkel improved targeting and streamlined hiring. The approach led to stronger candidate connections, faster hiring, and a 70% engagement rate from past applicants.

In June 2024, Wayfair transformed its high-volume hiring strategy through a data-driven, marketing analytics approach powered by Avature, streamlining the recruitment funnel end-to-end. By automating over 70% of the hiring workflow—including candidate screening, interview scheduling, and onboarding—Wayfair eliminated manual bottlenecks and shifted to a candidate-led model. Leveraging real-time engagement metrics, behavioral triggers, and segmentation, the company reduced time-to-fill by 72%, cut application review time from 17 to 2 days, and improved targeting efficiency by removing unqualified applicants early. These optimizations empowered recruiters to focus on high-value interactions and significantly boosted operational scalability during peak hiring cycles.

Avature serves over 650 global customers, including 110 of the Fortune 500, across 164 countries and 32 languages. With services delivered through both private and public cloud infrastructures located in data centers across the US, Europe, and Asia, Avature empowers organizations like Ikea, KPMG, and Tesla to execute their talent acquisition strategies with a flexible platform that integrates modern web technologies with advanced customization and automation. Its diverse customer base includes industry leaders such as Intuit, Saks Fifth Avenue, AT&T, The Hershey Company, EMC, Adecco RPO, Marriott International, SAP, Electronic Arts, and many more, enabling them to optimize and streamline their recruitment processes.

Avature Market Opportunities, M&A and Geo Expansions

On January 30, 2024, Avature, a leader in innovative Human Capital Management (HCM) software for recruiting and talent management, partnered with the HiTZ research center at the University of the Basque Country (UPV/EHU) to launch the first-ever "Chair in Artificial Intelligence and Language Technology." Endorsed by Spain's Ministry of Digital Transformation as part of the National Strategy for Artificial Intelligence, this collaboration marks a major advancement in AI and language technology research. Through this initiative, Avature and HiTZ aim to drive cutting-edge innovation, foster cross-disciplinary collaboration, and nurture the next generation of talent in these rapidly evolving fields.

Avature Risks and Challenges

Avature may face several risks, including increasing competition from both established players and emerging startups in the HCM software market. The rapid pace of technological advancements, such as AI and automation, could also challenge Avature to continuously innovate and stay ahead of industry trends. Additionally, regulatory changes, data privacy concerns, and evolving customer demands for customization and scalability could put pressure on the company to adapt its offerings. Economic downturns and global uncertainties could affect customer budgets, leading to delays in adoption or expansion of their solutions.

Avature Ecosystem, Partners, Resellers and SI

Avature recently introduced its LinkedIn CRM Connect integration, designed to seamlessly link its Candidate Relationship Management (CRM) system with LinkedIn Recruiter. This integration streamlines the recruiting workflow, enabling talent professionals to efficiently build talent pipelines, nurture candidate relationships, and access real-time insights from LinkedIn. Available exclusively to LinkedIn Recruiter seat holders, this integration will be open for early adoption by December 2023, with full availability to all customers starting in January 2024, enhancing recruitment strategies with advanced data-driven capabilities.

Avature boasts over 100 standard integrations with a wide range of industry-leading providers, enhancing its platform’s flexibility and scalability. Key partners include Asurint, Accurate Background, Beeline, CareerBuilder, LinkedIn, Indeed, HireRight, HireVue, HackerRank, Monster, Paradox, and ZipRecruiter, among many others. These strategic integrations enable Avature to seamlessly connect with a diverse ecosystem of recruitment, background check, talent sourcing, and assessment tools, empowering organizations to streamline their hiring processes and maximize efficiency across the entire talent lifecycle.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: