BetterUp Strengths, Domain Expertise, and Key Differentiators
Since its founding in 2013, BetterUp has provided virtual coaching services, with a network of over 4,000 coaches supporting 64 languages in more than 70 countries. In January 2025, the company launched its AI Coaching offering, which uses artificial intelligence to deliver personalized, workflow-integrated coaching. By combining a broad coaching network, AI technology, and a data-driven approach, BetterUp aims to support resilience, adaptability, and performance development for individuals and organizations.
BetterUp Recent Developments
In January 2025, BetterUp launched its AI Coaching solution, designed to deliver personalized and scalable coaching through artificial intelligence. The solution uses 17 million data points to provide contextually relevant support within workplace workflows, aligning with individual roles, personalities, and organizational cultures. Building on the 2023 release of BetterUp Manage, which targeted manager development, AI Coaching reflects BetterUp’s continued focus on combining human expertise with technology to support professional development initiatives.
BetterUp Mergers and acquisitions (M&A) Activities
In January 2025, BetterUp launched its AI Coaching solution, designed to deliver personalized and scalable coaching through artificial intelligence. The solution uses 17 million data points to provide contextually relevant support within workplace workflows, aligning with individual roles, personalities, and organizational cultures. Building on the 2023 release of BetterUp Manage, which targeted manager development, AI Coaching reflects BetterUp’s continued focus on combining human expertise with technology to support professional development initiatives.
BetterUp Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying BetterUp applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of BetterUp and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified BetterUp Lead, BetterUp Manage, BetterUp Care customers.
BetterUp Overview
Ownership: - x
Number of Employees: 500
Functional Market: Performance Management, Learning and Development,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
BetterUp Key Cloud and HCM Applications
BetterUp Lead, BetterUp Manage, BetterUp Care
BetterUp HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
BetterUp Revenue Breakdown by Type:
BetterUp HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
BetterUp HCM Applications Revenues By Verticals, $M:
BetterUp Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
BetterUp Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
BetterUp Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified BetterUp Customers
No. of BetterUp Customers: 600
No. of BetterUp HCM Applications Customers: 600
No. of BetterUp Cloud HCM Customers: 600
No. of BetterUp Cloud HCM Subscribers: x
BetterUp provides coaching and development solutions to over 600 organizations, including NASA, Google, Chipotle, Salesforce, and Hilton. Its services focus on areas such as leadership development, resilience, and manager effectiveness. In December 2024, BetterUp expanded its partnership with Workday, aiming to support employee performance and organizational growth through integrated solutions.
BetterUp Market Opportunities, M&A and Geo Expansions
BetterUp has raised $628 million across eight funding rounds, including a $300 million Series E in October 2021 that valued the company at $4.7 billion. As interest in employee development solutions grows—particularly in hybrid and remote work settings—BetterUp is positioned to expand its presence. The company operates globally, with offices in Munich, London, and Amsterdam, and continues to develop AI-based offerings to support its growth in new markets.
BetterUp Risks and Challenges
In 2025, BetterUp operates in a competitive digital coaching market alongside platforms such as CoachHub, Sounding Board, and Sharpist, many of which are incorporating AI-driven features. With 153 competitors identified, market saturation may pose challenges to differentiation. Additionally, economic uncertainty and potential cuts to corporate training budgets could affect demand for higher-cost coaching services, highlighting the need for ongoing innovation to maintain relevance and market position.
BetterUp Ecosystem, Partners, Resellers and SI
BetterUp integrates with platforms like SAP, Workday, Microsoft Viva, Salesforce, Slack, and Degreed to enhance employee development by connecting growth experiences to key milestones. These integrations streamline the connection between BetterUp’s services and common organizational tools, improving efficiency. By embedding its offerings into existing workflows, BetterUp aims to maximize the impact of its platform on organizational growth and success.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
