Blackhawk Network Strengths, Domain Expertise, and Key Differentiators
Blackhawk Network delivers branded payment programs to help meet today’s most challenging business objectives. They collaborate with their partners to innovate, translating market trends in branded payments to extend reach, build loyalty and increase revenue. Blackhawk Network offer a full portfolio of comprehensive services to ensure the success of our partners’ branded payment programs, including design, distribution, fulfillment and marketing. They feature over 1,000 brands in dining, entertainment, retail, home improvement and many other categories. Plus, they have developed their own exclusive gift cards that offer themed choices, such as Happy Dining, MAX Prepaid Cards and Spafinder gift cards.
Blackhawk Network Recent Developments
As people and businesses search for ways to help others during the COVID-19 crisis, Blackhawk Network is connecting brands and people through GiftCardsDoGood.com—an aggregation of Blackhawk’s customers who are giving back with promotions of their gift card and egifts to “do good.” The website will be a convenient one-stop resource for consumers wanting to purchase gift cards or egifts where all or a portion of the proceeds will directly support nonprofits providing assistance or relief to first responders, frontline workers, employees of industries in crisis, families fighting illness and others who are most impacted in our communities.
Blackhawk Network Mergers and acquisitions (M&A) Activities
In April 2020, Blackhawk Network acquired SVM Cards, a provider of physical and digital open- and closed-loop prepaid cards. The acquisition broadens Blackhawk’s prepaid and gift card offerings by adding issuance of closed-loop cards including several leading fuel and other brands to its U.S. catalogs, as well as continuing to expand Blackhawk’s significant incentives and B2B gift card services. Blackhawk Network acquired Retailo, InteliSpend, Parago, Achievers, GiftCards.com, OmniCard.com, Didix, Grass Roots, CashStar, One4All and other thriving companies.
Blackhawk Network Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Blackhawk Network applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Blackhawk Network and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Achievers, Gift Cards customers.
Blackhawk Network Overview
Ownership: - Silver Lake, P2 Capital Partners
Number of Employees: 3000
Functional Market: Performance and Goal Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Blackhawk Network Key Cloud and HCM Applications
Achievers, Gift Cards
Blackhawk Network HCM and Cloud HCM Applications Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Blackhawk Network Revenue Breakdown by Type:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
Blackhawk Network HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2019 HCM Revenues, By Sub-Functional Markets, $M
Blackhawk Network HCM Applications Revenues By Verticals, $M:
Blackhawk Network Total and HCM Applications Revenues by Region:
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 HCM Applications Revenues, $M|
Blackhawk Network Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Blackhawk Network Customers - Breakdown by Geo, Size, Vertical and Product
No. of Blackhawk Network Customers: x
No. of Blackhawk Network HCM Applications Customers: x
No. of Blackhawk Network Cloud HCM Customers: x
No. of Blackhawk Network Cloud HCM Subscribers: x
Blackhawk works with more than 1,000 brands and card partners – including some of the top restaurants, retailers and merchants—in more than 200,000 retail locations in 28 countries and connects with more than 300,000,000 shoppers worldwide each week.
Blackhawk Network Market Opportunities, M&A and Geo Expansions
In January 2020, Blackhawk Network had set up a strategic development centre in Bengaluru, its first such in the Asia Pacific region. The centre is expected to play a critical role in driving the company’s technology innovations in the branded payments space.
Blackhawk Network Risks and Challenges
Leadership change can affect company growth. Through 2019, they have added a new Chief Technology Officer, new Chief Operating Officer and new Managing Director, Asia Pacific.
Blackhawk Network Ecosystem, Partners, Resellers and SI
Primary direct sales.
Blackhawk Network Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- Blackhawk Network Public Cloud and Infrastructure (IaaS)
- Blackhawk Network Platform (PaaS)
- Blackhawk Network Application Delivery
- Blackhawk Network Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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