Blackhawk Network Strengths, Domain Expertise, and Key Differentiators
Blackhawk Network delivers branded payment programs to help meet today’s most challenging business objectives. They collaborate with their partners to innovate, translating market trends in branded payments to extend reach, build loyalty and increase revenue.
Blackhawk Network offers a full portfolio of comprehensive services to ensure the success of our partners’ branded payment programs, including design, distribution, fulfilment and marketing. They feature over 1,000 brands in dining, entertainment, retail, home improvement and many other categories. Plus, they have developed their exclusive gift cards that offer themed choices, such as Happy Dining, MAX Prepaid Cards and Spafinder gift cards.
Blackhawk Network Recent Developments
In November 2021, has started a new content expansion and multi-brand bundles functionality on its CashStar platform. Retailers can now offer their customers bundles of two complementary cards, or add-on gift cards at purchase right on their website so shoppers can build personalized, experiential gift card bundles to gift or use themselves.
In August 2021, as live entertainment and amusement parks begin to make a comeback, Blackhawk Network began a contactless ticket purchasing solution for entertainment brands and retailers. This innovation makes it even easier for consumers to purchase tickets to their favourite theme parks, concerts and live events in the retail locations where they regularly shop.
As people and businesses search for ways to help others during the COVID-19 crisis, Blackhawk Network is connecting brands and people through GiftCardsDoGood.com—an aggregation of Blackhawk’s customers who are giving back with promotions of their gift card and egifts to “do good.” The website will be a convenient one-stop resource for consumers wanting to purchase gift cards or egifts where all or a portion of the proceeds will directly support nonprofits providing assistance or relief to first responders, frontline workers, employees of industries in crisis, families fighting illness and others who are most impacted in our communities.
In February 2021, Blackhawk Network has started its new Canadian virtual prepaid Mastercard, to meet increasing consumer demand for fast, flexible digital rewards and incentives. These virtual prepaid cards can be redeemed via contactless online experiences where Mastercard is accepted. Or, for those who prefer a more tangible reward, recipients can opt for a physical card.
Blackhawk Network Mergers and acquisitions (M&A) Activities
In April 2020, Blackhawk Network acquired SVM Cards, a provider of physical and digital open- and closed-loop prepaid cards. The acquisition broadens Blackhawk’s prepaid and gift card offerings by adding issuance of closed-loop cards including several leading fuel and other brands to its U.S. catalogues, as well as continuing to expand Blackhawk’s significant incentives and B2B gift card services. Blackhawk Network acquired Retailo, InteliSpend, Parago, Achievers, GiftCards.com, OmniCard.com, Didix, Grass Roots, CashStar, One4All and other thriving companies.
Blackhawk Network Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Blackhawk Network applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Blackhawk Network and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Achievers, Gift Cards customers.
Blackhawk Network Overview
Ownership: - Silver Lake, P2 Capital Partners
Number of Employees: 3200
Functional Market: Performance Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Blackhawk Network Key Cloud and HCM Applications
Achievers, Gift Cards
Blackhawk Network HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Blackhawk Network Revenue Breakdown by Type:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Blackhawk Network HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % | 2021 HCM Revenues, By Sub-Functional Markets, $M | |
Blackhawk Network HCM Applications Revenues By Verticals, $M:
Blackhawk Network Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Blackhawk Network Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Blackhawk Network Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Blackhawk Network Customers
No. of Blackhawk Network Customers: x
No. of Blackhawk Network HCM Applications Customers: x
No. of Blackhawk Network Cloud HCM Customers: x
No. of Blackhawk Network Cloud HCM Subscribers: x
In March 2021, The Knights made a new partnership with Boost Gaming. The newly launched platform will join the esports organization at a Champion Partner level, with activations across all Knights’ esports teams, influencers, and Knights Arena tournaments. Boost Gaming is a one-stop-shop for digital gaming purchases and gifts. They carry everything from gaming wallet top-ups to special in-game extras - all available for instant download. It’s a centralized option for both gamers and gift-givers alike, offering gift cards and digital power-ups for the most popular global gaming brands.es.
In February 2021, as the restaurant industry continues to adapt to ongoing restrictions and shifts in consumer preferences, Bob Evans has partnered with Blackhawk Network to optimize and expand its gift card program, which has been an important revenue driver for the restaurant group. Bob Evans Restaurants is the home of “America’s Farm Fresh” with nearly 500 locations across 18 states. As part of the integrated program partnership, Bob Evans physical and digital gift cards are now available via Blackhawk’s vast U.S. network of B2C and B2B channels.
Blackhawk works with more than 1,000 brands and card partners – including some of the top restaurants, retailers and merchants—in more than 200,000 retail locations in 28 countries and connects with more than 300,000,000 shoppers worldwide each week.
Blackhawk Network Market Opportunities, M&A and Geo Expansions
In December 2021, the partnership between global branded payments provider Blackhawk Network and Kroger leverages Blackhawk's On-Demand Activation capabilities to allow customers to add a gift card to their cart with any other products they're purchasing. Upon picking up the order and following easy instructions, the customer can activate the gift card that they've purchased.
In October 2021, as digital wallet usage continues to accelerate, payments provider Blackhawk Network and Magstar Inc., an ERP software leader for midsized retailers, have partnered to expand digital wallet acceptance and enhance digital payments options in-store. Through this relationship, merchants and retailers can easily expand payment access beyond traditional payment methods without adopting an entirely new POS system to meet the needs of shifting digital payment preferences for consumers.
In January 2020, Blackhawk Network had set up a strategic development centre in Bengaluru, it's first such in the Asia Pacific region. The centre is expected to play a critical role in driving the company’s technology innovations in the branded payments space.
Blackhawk Network Risks and Challenges
In 2021, Blackhawk Network made several appointments, such as Nikhil (Nik) Sathe, appointed as Chief Technology Officer. Sathe will lead Blackhawk’s continued innovation in global payments technology, including product development, infrastructure and security.
And Cory Gaines has been named as Chief Product Officer. Gaines will lead Blackhawk’s continued innovation in payments products, including globalizing the company’s solutions, building upon its Pay4ItTM suite and launching new innovative products to help partners drive scale, revenue and loyalty.
Additional, David McLaughlin has been named its chief financial officer. McLaughlin will report into Blackhawk’s CEO and President Talbott Roche directly and lead Blackhawk’s global accounting, financial planning, internal audit, tax, treasury and settlement functions.
Leadership change can affect company growth. Through 2019, they have added a new Chief Technology Officer, new Chief Operating Officer and new Managing Director, Asia Pacific.
Blackhawk Network Ecosystem, Partners, Resellers and SI
Primary direct sales.
Blackhawk Network Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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