Coursera Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

Coursera Strengths, Domain Expertise, and Key Differentiators

Built on a foundation of strong academic and industry collaborations, Coursera delivers scalable learning solutions that combine academic rigor with practical skills training. Its platform supports a wide range of learners—from individuals seeking career advancement to organizations upskilling their workforce—by offering accessible, flexible, and job-relevant content. Coursera’s data-informed personalization, global partner network, and commitment to continuous innovation position it as a key player in shaping the future of education and workforce development.

Coursera Recent Developments

In December 2024, Coursera earned recognition from Expert Consumers as a top online learning platform, highlighting its strong potential to capitalize on growing demand for flexible, high-quality digital education. With an extensive course catalog developed alongside over 300 partners, the platform offers career-focused certifications in in-demand fields like AI, cybersecurity, and project management. Combined with flexible pricing, AI-driven personalization, and a broad global reach, this recognition underscores Coursera’s opportunity to expand market share by addressing rising needs for reskilling and tailored learning solutions worldwide.

In August 2023, the University of Texas System partnered with Coursera to expand access to industry-aligned microcredentials through the Career Academy, targeting over 240,000 students, faculty, staff, and alumni across nine campuses. This initiative, part of the Texas Credentials for the Future program, integrates more than 35 entry-level Professional Certificates from companies like Google, IBM, Microsoft, and Salesforce directly into academic pathways and extracurricular learning. Designed to align with Texas workforce needs, the program equips learners with job-relevant skills in high-demand fields such as data analytics, cybersecurity, and UX design. Interactive assessments and real-world projects enhance practical application, while Coursera data shows strong interest from both students and employers in hybrid education models that combine academic and industry-recognized credentials.

Coursera Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Coursera applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Coursera and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Coursera Platform customers.

Coursera Key Cloud and HCM Applications

Coursera Platform

Coursera HCM and Cloud HCM Applications Revenues, $M:

Coursera Revenue Breakdown by Type:

Coursera HCM Applications Revenues By Sub-Functional Markets, $M:

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Coursera Direct vs Indirect sales

Coursera Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Coursera Customers

No. of Coursera Customers: 1612

No. of Coursera HCM Applications Customers: 1612

No. of Coursera Cloud HCM Customers: 1612

No. of Coursera Cloud HCM Subscribers: 168 million

Coursera serves a broad spectrum of customers across education, enterprise, and government sectors, ranging from academic institutions and global enterprises to professional associations and nonprofits. Its customer base includes renowned names such as Real Madrid Universidad Europea, Saïd Business School – University of Oxford, and Xbox, reflecting the platform’s versatility in supporting both large-scale academic programs and workforce upskilling initiatives. These partnerships illustrate Coursera’s role in delivering flexible, high-impact learning experiences tailored to diverse organizational needs.

Coursera Market Opportunities, M&A and Geo Expansions

In December 2024, Coursera saw a 20% rise in Thai learners and a 330% jump in Generative AI course enrollments, reflecting strong demand for advanced digital skills. With AI becoming crucial in hiring decisions, Coursera’s expanded offerings like “Google AI Essentials” align well with workforce needs. Additionally, growing interest in business, data analytics, and language courses highlights broader opportunities to support skill development and career growth in Thailand’s evolving job market.

Coursera is well positioned to capitalize on growing demand for workforce upskilling by forming strategic partnerships with employers, while expanding into emerging markets where online education is rapidly gaining traction. The platform’s ability to integrate AI-driven personalized learning enhances user engagement and effectiveness, and the rising popularity of micro-credentials and flexible degree programs offers promising paths for future growth and innovation.

Coursera Risks and Challenges

Coursera will need to navigate a rapidly changing market landscape marked by growing competition, evolving learner preferences, and shifting global education policies. Ensuring content remains relevant and high-quality across various regions and industries will be critical as the platform expands. Additionally, adapting to economic uncertainties while delivering secure, smooth user experiences across multiple technologies will play a key role in sustaining growth. Coursera’s established infrastructure and agility provide a solid base for responding effectively to these emerging trends.

Coursera Ecosystem, Partners, Resellers and SI

The company strengthened its market presence by forming partnerships with 25 new organizations such as Amazon, Adobe, Real Madrid Universidad Europea, and Saïd Business School – University of Oxford, enhancing its portfolio and reach. Simultaneously, it expanded its content offering with over 1,300 new courses, Specializations, and certificates, including the launch of 20 new and upgraded Generative AI-focused programs, aligning with growing demand for advanced digital skills.

Coursera’s ecosystem combines a vast network of universities, industry partners, and technology platforms to deliver diverse, flexible learning experiences. This integrated approach enables personalized pathways, real-world skill development, and seamless access to global education resources, supporting learners and organizations alike in achieving their goals.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: