Criteria Corp. Strengths, Domain Expertise, and Key Differentiators
Criteria Crop is a provider of web-based pre-employment testing. Criteria's HireSelect service is a web-based software that allows companies to implement a state-of-the-art employee testing program quickly and cost-effectively, without needing to spend money on costly consulting services. HireSelect features employment aptitude tests, employment personality tests, and basic skills tests.
Criteria Corp. Recent Developments
In February 2021, Revelian announced the launch of a new testing platform and a range of additional assessments geared towards the Asia Pacific region. The platform and assessments were created by Revelian’s parent company, Los Angeles-based Criteria, a market-SaaS people analytics platform. Since Criteria’s acquisition of Revelian in early March of 2020, the two organizations have integrated assessments to strengthen the combined organization’s offerings to customers on a global scale.
Criteria Corp. Mergers and acquisitions (M&A) Activities
In March 2021, Criteria acquired Australian-based Alcami Interactive, an on-demand video interviewing platform. There has been a substantial increase in demand for advanced video interviewing since the beginning of 2020, and Criteria will offer its 4500+ customers Alcami’s video interviewing service through its platform. Alcami will also offer Criteria’s portfolio of assessments to its APAC customers.
Criteria Corp. Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Criteria Corp. applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Criteria Corp. and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified HireSelect, Emotify customers.
Criteria Corp. Overview
Ownership: - x
Number of Employees: 150
Functional Market: Performance Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K526, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Criteria Corp. Key Cloud and HCM Applications
Criteria Corp. HCM and Cloud HCM Applications Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Criteria Corp. Revenue Breakdown by Type:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Criteria Corp. HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2021 HCM Revenues, By Sub-Functional Markets, $M
Criteria Corp. HCM Applications Revenues By Verticals, $M:
Criteria Corp. Total and HCM Applications Revenues by Region:
|Region||% of Total Revenues||2021 Total Revenues, $M||2021 HCM Applications Revenues, $M|
Criteria Corp. Direct vs Indirect sales
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Criteria Corp. Customers - Breakdown by Geo, Size, Vertical and Product
No. of Criteria Corp. Customers: 4500
No. of Criteria Corp. HCM Applications Customers: 4500
No. of Criteria Corp. Cloud HCM Customers: 4500
No. of Criteria Corp. Cloud HCM Subscribers: x
Criteria has more than 4.500 customers in a wide variety of industries. Some of the big customer-names are: Farmers Insurance, Adventure Harley Davidson, Wendy's, Domino's Pizza, Allstate, UFC, Clearwater Paper, Benjamin W.Wong CFP and Associates, Exler & Company, Inc., Michael G.Skaff CPA, Ohio Valley Bank, Salem Five Bank, Point Breeze Credit Union, GiftTree.com, Multiview, Blackboard, Bourne's, Energy, Northern Natural Gas, and others.
Criteria Corp. Market Opportunities, M&A and Geo Expansions
In March 2020, Criteria Corp acquired Australia-based Revelian. The acquisition follows a significant growth investment in Criteria from Sumeru Equity Partners (“SEP”) in 2019 and marks a continued acceleration in global go-to-market and product investment. This offering to the APAC market is an important part of our one-year milestone in the convergence of our two organizations,” says Josh Millet, Founder & CEO of Criteria.
In May 2019, Criteria Corp., has raised $56M in a strategic investment round, from private equity investor Sumeru Equity Partners. According to Criteria Corp., the majority funding round will go towards product innovation and growth. As part of the majority funding, Sumeru Equity Partners has appointed Jason Babcoke, John Brennan, and Kevin Cheng to Criteria Corporation's board of directors.
Criteria Corp. Risks and Challenges
Delivering a new generation of assessment materials by eliminating unintentional and cultural biases may hold the key to the future of pre-hire screening.
Criteria Corp. Ecosystem, Partners, Resellers and SI
The company sales are going strictly through their own network. Criteria’s tests are integrated with a number of leading HR and recruiting software companies, including Human Resource Information Systems (HRIS) and Applicant Tracking Systems (ATS). Among them are: Oracle, iCIMS, Hyrell, Hirebridge, SmartRecruiters, Greenhouse, Workable, ADP, MyStaffingPro (Ascentis), Jobvite, ApplicantStack, BambooHR.
Among its Research and Development Partners are: Harvard University, National Aeronautics and Space Administration, Psychological Assessment Resources, Inc., Multi-Health Systems.
Criteria Corp. Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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