Dayforce Strengths, Domain Expertise, and Key Differentiators
Dayforce’s strengths lie in its ability to evolve and adapt to industry trends. The platform has rapidly transformed into a feature-rich, global HCM solution, offering HR, payroll, benefits, workforce management, and talent management capabilities—all within a single application and data model. Proprietary architecture, continuous calculation of net pay, and real-time reporting set Dayforce apart. Innovations in AI—including skills-based talent management, AI-powered HR service delivery, and predictive insights—further differentiate the solution. With nearly 7k customers and growing, Dayforce’s expanding footprint underscores the platform’s scalability, global readiness, and appeal across industries.
Dayforce Recent Developments
Recent developments include an expanded partnership with Microsoft, making the Dayforce platform available in the Microsoft Azure Marketplace. The company welcomed major new clients, including a large entertainment and leisure company supporting 61,500 employees and a leading uniform and workplace solutions provider supporting 22,000 employees, both adopting the full Dayforce suite. Product innovations include the introduction of Dayforce AI Assistant on mobile for iOS and Android, enhancements to the Advanced Experience Hub, improved Dayforce Learning and Recruiting workflows, new direct-to-bank capabilities for Dayforce Wallet, Total Remuneration Package calculation, and compliance enhancements for statutory requirements in the UK, Singapore, Australia, and New Zealand. In 2024, Dayforce delivered over 900 compliance updates and introduced new intelligence capabilities such as Dayforce AI Assistant, AI Agents for workflow automation, AI-enhanced Demand Forecasting, Workforce Insights analytics, Shift Marketplace for mobile shift management, Talent enhancements for scalable hiring, and expanded Dayforce Wallet features.
Dayforce Mergers and acquisitions (M&A) Activities
Dayforce's strategic acquisitions have played a pivotal role in their expansion. Notable acquisitions include Excelity Global Solutions, Ascender HCM, Ideal, DataFuzion HCM, and ADAM HCM. These acquisitions have broadened Dayforce's global reach, adding domain expertise and expanding their product portfolio. The integration of Ideal's talent intelligence software into Dayforce is expected to optimize talent management offering In February 2024, Dayforce acquired eloomi, a leading learning experience platform software provider based in Copenhagen, Denmark, and Orlando, Florida. Dayforce re-platformed eLoomi's capabilities into the platform to enhance learning management and talent management offerings. This re-platforming aligns with our strategy of a single data model and a fully integrated suite.
Dayforce Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Dayforce applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Dayforce and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Dayforce HCM, InView, PowerPay customers.
Dayforce Overview
Ownership: - NYSE: DAY
Number of Employees: 9600
Functional Market: Absence Management, Workforce Analytics, Workforce Scheduling, Task Management, Time and Attendance, Core HR, Payroll, Benefits Administration, Compliance, Onboarding, Recruiting, Candidate Relationship Management $M, Applicant Tracking Systems, Performance Management, Learning and Development, Succession Planning, Compensation Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Dayforce Key Cloud and HCM Applications
Dayforce HCM, InView, PowerPay
Dayforce HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Dayforce Revenue Breakdown by Type:
Dayforce HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Dayforce HCM Applications Revenues By Verticals, $M:
Dayforce Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Dayforce Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Dayforce Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Dayforce Customers
No. of Dayforce Customers: 6876 Dayforce HCM + 38500 PowerPay
No. of Dayforce HCM Applications Customers: 6876 Dayforce HCM + 38500 PowerPay
No. of Dayforce Cloud HCM Customers: 6876 Dayforce HCM + 38500 PowerPay
No. of Dayforce Cloud HCM Subscribers: 7.2 million
Dayforce serves a diverse customer base across a wide range of industries and organization types. Primary markets include retail, manufacturing, services, financial services, and more. Customers range from large enterprises with tens of thousands of employees and hundreds of locations to organizations in sectors such as healthcare, hospitality, distribution, and public sector. Dayforce supports both traditional and modern business models, including those with global operations and complex workforce needs. The Dayforce customer community includes some of the largest and most recognizable brands worldwide, including Accenture, Bankstown Sports Club, Barnes & Noble, City of Columbus, Costa Coffee, Danone North America, Denver Broncos, Harley Davidson, Henkel, Marshall Health, Minnesota Timberwolves, Orica, OTG Management, PureGym, Spirit AeroSystems, Trident Seafoods, and Whitbread. Dayforce is experienced in supporting organizations of varying sizes, from those with several thousand employees to those with over 78,000 employees, and have a strong presence in both the private and public sectors globally.
Dayforce Market Opportunities, M&A and Geo Expansions
The HCM industry is ripe with opportunities, both horizontally and vertically. With the growing emphasis on employee well-being and productivity, Dayforce's On-Demand Pay functionality is poised to attract and retain talent in a highly competitive job market. Continued investment in skills-based talent development, generative AI for HR service delivery, and predictive insights positions Dayforce to meet evolving workforce needs. Expanding into new regions and embracing Cloud, IoT, AI, and ML technologies will further enhance their capabilities and offerings—enabling customers to operate globally, respond to regulatory complexity, and unlock greater efficiency.
Dayforce Risks and Challenges
While Q1 2025 reflected slower growth in line with broader macroeconomic headwinds, Dayforce continues to demonstrate strength in large enterprise and global markets—segments less impacted by small business volatility. Unlike Paychex and Paycor, which have historically focused on the SMB space, Dayforce maintains a differentiated position with a unified platform that scales across regions and industries. Additionally, Dayforce has continued to grow its customer base, increase wallet share with existing clients, and invest in its go-to-market engine. These factors, combined with a proven ability to scale globally, position the company well despite near-term market turbulence.
Dayforce Ecosystem, Partners, Resellers and SI
Dayforce has strategically forged partnerships with industry giants like Deloitte and PwC to extend their reach and provide best-in-class HCM implementation processes. The Dayforce Software Partner Program (DSPP) creates a software partner ecosystem, facilitating the integration of HCM-related solutions with Dayforce. These partnerships are key to unlocking network effects and expanding their presence.
Dayforce's journey from a payroll and workforce management provider to a comprehensive cloud HCM solution is a testament to the transformative power of Cloud, IoT, AI, and ML technologies. By consistently innovating, acquiring domain expertise, and building strong ecosystem partnerships, the Dayforce platform is poised to continue driving success for organizations in the ever-evolving world of human capital management.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
