Deluxe Corporation Strengths, Domain Expertise, and Key Differentiators
Deluxe Treasury Management Solutions is treasury solution which facilitates business in the cloud with improved cash visibility and forecasting to drive bottom-line value, scalability to do more with less, and better financial controls to mitigate risk for banks and businesses alike. VerticalResponse, a Deluxe company, provides email and social media marketing solutions for small businesses and nonprofit organizations.
Deluxe Corporation Recent Developments
In October 2019, Deluxe realised continued expansion and automation of its integrated receivables functionality with the addition of Deluxe Bill Pay and AR.Bots. The addition of the bill pay solution and AR.Bots technology into Deluxe’s IR suite of services is part of an ongoing evolution into Deluxe providing automation for the order to cash cycle. With Deluxe Bill Pay, mid-to-large-sized corporations and financial institutions can streamline billing and payment processing for their customers through a secure, flexible cloud-based service. Another addition to the Deluxe Treasury Management Solutions suite of services is the Payment Reassociation functionality of buyer portal Automated Retrieval Bots or AR.Bots.
In July 2019, Chris Thomas has joined Deluxe Corporation in a newly created role: Chief Revenue Officer. Thomas joins Deluxe in a newly created role with responsibility for organic revenue growth across the entire company as it accelerates cross-selling of its diversified portfolio of products and services to existing and new customers.
Over the past few years, Deluxe Corporation is on a strategic journey on becoming a tech company. They are heavily investing in their own cloud infrastructure and acquiring software based companies in order to grow their portfolio.
Deluxe Corporation Mergers and acquisitions (M&A) Activities
In December 2019, Deluxe acquires Fiserv lockbox processing business. Lockbox banking is a service for the receipt of payment from customers. Under the service, the payments made by customers are directed to a special post office box. The bank retrieves the payments and deposits the funds into the company's bank account. Deluxe will assume control of the Fiserv lockbox businesses operating in five locations, including the main facility in Chicago, and Fiserv will become a reseller of Deluxe lockbox processing.
In December 2018, Deluxe Corp. acquired MyCorp. Business Services Inc. MyCorp. which helps new businesses with incorporation, compliance and other services, would provide cross-sell opportunities into other Deluxe services.
In September 2018, Deluxe acquired ColoCrossing in an effort to expand Deluxe’s footprint in the data centre and infrastructure industry. This acquisition brings new growth and expansion opportunities to his current infrastructure. Deluxe acquisition of ColoCrossing provides a great addition to his technology portfolio and brings tremendous talent to growing IT infrastructure
In May 2018, Deluxe Corporation acquired 100 per cent of privately held LogoMix, a Boston-based provider of logo design and other small business branding and marketing services. The LogoMix acquisition strengthens Deluxe’s suite of innovative small business marketing services. Those solutions include website development and hosting, email marketing, social media, search engine optimization and logo design, in addition to the company’s industry checks and forms offerings. The move also improves Deluxe’s reach, as more than 60 per cent of LogoMix’s customers are outside of the U.S.
In 2017, RDM Corporation was acquired by Deluxe Corporation for a total of $99.82 million.
In June 2013, Deluxe Corp purchased VerticalResponse for $27 million.
Deluxe Corporation Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Deluxe Corporation applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Deluxe Corporation and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified VerticalResponse, Deluxe Treasury Management Solution customers.
Deluxe Corporation Overview
Ownership: - NYSE: DLX
Number of Employees: 6352
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
Deluxe Corporation Key Cloud and HCM Applications
VerticalResponse, Deluxe Treasury Management Solution
Deluxe Corporation HCM and Cloud HCM Applications Revenues, $M:
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* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Deluxe Corporation Revenue Breakdown by Type:
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Deluxe Corporation HCM Applications Revenues By Sub-Functional Markets, $M:
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Deluxe Corporation HCM Applications Revenues By Verticals, $M:
Deluxe Corporation Total and HCM Applications Revenues by Region:
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Deluxe Corporation Direct vs Indirect sales
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Deluxe Corporation Customers - Breakdown by Geo, Size, Vertical and Product
No. of Deluxe Corporation Customers: 4500000
No. of Deluxe Corporation HCM Applications Customers: x
No. of Deluxe Corporation Cloud HCM Customers: x
No. of Deluxe Corporation Cloud HCM Subscribers: x
Deluxe Over the past 2 years has provided products and services to over 4,000 financial institutions, approximately 4.5 million other businesses and over 4.0 million consumers.
Some of Deluxe customers are Zion Climbing and Event Center, Schlemmer Brothers, nooma Yoga Studio, Bangor Savings Bank, Omaha Community Foundation and many others.
Deluxe Corporation Market Opportunities, M&A and Geo Expansions
In April 2020, Deluxe launch Medical Payment Exchange (MPX) platform, a joint venture with healthcare payment provider ECHO Health. The new joint venture solution enables healthcare payers to migrate from paper checks to digital payments, generating significant savings through speed and efficiency gains without requiring large infrastructure investments or changing payment processes. Payers upload check batch files and MPX digitizes the remittance, sending an electronic payment and Explanation of Payment (EOP) simultaneously through its rapidly growing electronic network serving more than 160,000 service providers in 50,000 locations.
Over the past 3 years, Deluxe Corporation has managed to shift a substantial portion of applications to a private cloud-based environment. In June 2018, Deluxe Corporation acquired selected assets of Velocity Servers, Inc., doing business as ColoCrossing, a data center solutions, cloud hosting and infrastructure colocation provider of dedicated hosting services.
Deluxe Corporation Risks and Challenges
The company’s previous and now retired CEO, Lee Schram, recognized the need to diversify the company. He made 25 acquisitions from 2010 to 2018 alone. In the last 3 years, over 15 additional acquisition have been made. How well Deluxe management will integrate the acquisitions is a key element of their future growth
Deluxe Corporation Ecosystem, Partners, Resellers and SI
In February 2020, Deluxe Expands Alliance With Salesforce to Bring Salesforce Essentials to Deluxe Small Business Customers. Salesforce Essentials brings the power of the Salesforce platform to small business with sales and customer service tools in one app. With Salesforce Essentials, small businesses can easily manage customer relationships, keep customers happy, and scale technology as they grow their businesses.
Deluxe Corporation continuously evaluates ways to strengthen its portfolio of products and services. In recent years, it has grown its base of partnerships and it has acquired companies that allow them to expand its marketing solutions and other services offerings. Deluxe Corporation expects sales of these higher growth products and services will continue to represent an increasing portion of its revenue.
Current partners include: Dasheroo (Customers can view email marketing analytics alongside other applications they use, all in one easy-to-understand business dashboard); Digioh (Customers can employ a lightbox widget that shows targeted offers to website visitors and captures their contact information, which is then automatically pushed to VerticalResponse); Lander (Customers can automatically send leads from a Lander landing page to a VerticalResponse email marketing list in three easy steps); Tatango (Customers can quickly grow their email marketing lists by allowing new subscribers to text message their email addresses to a list); Wishpond (Customers can export leads collected from a Wishpond campaign into a VerticalResponse email marketing list with one click); Zapier (As a member of the Zapier marketplace, VerticalResponse can be integrated with hundreds of other Web applications, including HighRise, Nimble, Zoho CRM, Wufoo, Shopify and Dropbox, to sync contact list data and automate tasks).
Deluxe Corporation Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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