Firstup Strengths, Domain Expertise, and Key Differentiators
Founded in 2008, SocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. Using powerful orchestration engine, SocialChorus bring personalized information and systems access to every employee where they are—on any endpoint or device, in any language, anywhere in the world. Whether they're wired, mobile, frontline, distributed or essential, FirstUp gives employees what they need to do their jobs efficiently, and companies what they need to achieve agility.
Firstup Recent Developments
In October 2019, SocialChorus has unveiled Analyze, a new data-driven communications tool engineered for the complex enterprise, designed to provide answers to some of the most challenging and elusive questions about the health of an organization. With Analyze, companies can measure the effectiveness of employee communications, optimize business initiatives to improve employee alignment, elevate the employee experience and impact the bottom line.
Firstup Mergers and acquisitions (M&A) Activities
In June 2021, employee communications companies SocialChorus and Dynamic Signal have agreed to merge. The combination will accelerate the move away from destination site delivery models to a more orchestrated digital employee experience. The new company will continue to support solutions across both platforms, serving more than 500 customers and reaching over 15 million employees.
Firstup Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Firstup applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Firstup and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified FirstUp customers.
Ownership: - Sumeru Equity Partners
Number of Employees: 150
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction and Real Estate, Consumer Packaged Goods, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil, Gas and Chemicals, Professional Services, Retail, Transportation, Utilites,
Firstup Key Cloud and HCM Applications
Firstup HCM and Cloud HCM Applications Revenues, $M:
|Type/Year||2019||2020||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Firstup Revenue Breakdown by Type:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Firstup HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2020 HCM Revenues, By Sub-Functional Markets, $M
Firstup HCM Applications Revenues By Verticals, $M:
Firstup Total and HCM Applications Revenues by Region:
|Region||% of Total Revenues||2020 Total Revenues, $M||2020 HCM Applications Revenues, $M|
Firstup Direct vs Indirect sales
|Region||Direct Sales||Indirect Sales||Total|
Firstup Customers - Breakdown by Geo, Size, Vertical and Product
No. of Firstup Customers: 500
No. of Firstup HCM Applications Customers: x
No. of Firstup Cloud HCM Customers: 500
No. of Firstup Cloud HCM Subscribers: 15 million
SocialChorus customers include some of the world’s largest global brands including AB InBev, Dow, CSL Behring, Kohler Co., Cargill Inc., American Cancer Society, PVH Corp, Vodafone, Ford, Pernod Ricard, M&G Prudential and others.
Firstup Market Opportunities, M&A and Geo Expansions
In July 2020, SocialChorus secured a $100 million investment led by Sumeru Equity Partners. With this investment, SEP has bought a majority stake in the company. The investment enables SocialChorus to continue its significant momentum of 50% YoY growth in both 2018 and 2019, which has accelerated in 2020.
Firstup Risks and Challenges
The combination of two independent businesses is complex, costly and time consuming, and SocialChorus will be required to devote significant management attention and resources to integrating the business practices and operations of Dynamics Signal into SocialChorus.
Firstup Ecosystem, Partners, Resellers and SI
SocialChorus has partnered with Diversified, a global technology solutions provider, to deliver new digital signage capabilities for organizations to reach employees across multiple channels. With the new integration, communicators can scale their content strategies and reach their entire workforce around the globe by publishing to digital signs and displays in the workplace.
Firstup Cloud Platform (PaaS) and Infrastructure (IaaS) Details
Subscribe to read more about:
- Firstup Public Cloud and Infrastructure (IaaS)
- Firstup Platform (PaaS)
- Firstup Application Delivery
- Firstup Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
Copyright © 2022, APPS RUN THE WORLD