Freelancer Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

Level 37 Grosvenor Place, 225 George Street

Sydney, NSW, 2000, Australia

61 2 8599 2700

https://www.freelancer.com/

242 Freelancer

Freelancer Strengths, Domain Expertise, and Key Differentiators

Specialized Job Categories: The platform excels in popular job categories such as website development, data entry, copywriting, and graphic design, showcasing its domain expertise in catering to diverse professional needs. Product Portfolio:Comprehensive Services: Freelancer.com offers a wide range of freelance services, providing a comprehensive platform for various job categories and industries.AI/ML Features:Collaboration with NASA: The platform's collaboration with NASA on developing a robotic arm for the Astrobee demonstrates a commitment to integrating advanced technologies, showcasing Freelancer.com's capability in AI and robotics. In summary, Freelancer.com's strengths lie in its global reach, consistent user growth, specialization in popular job categories, a comprehensive service portfolio, and its involvement in cutting-edge collaborations, highlighting its expertise in AI and ML technologies.

Freelancer.com has acquired several outsourcing marketplaces including GetAFreelancer.com and EUFreelance.com (founded by Magnus Tibell in 2004, Sweden), LimeExchange (a former business of Lime Labs LLC, USA), Scriptlance.com (founded by Rene Trescases in 2001, Canada, one of the early pioneers in freelancing), Freelancer.de Booking Center (Germany), Freelancer.co.uk (United Kingdom), Webmaster-talk.com (USA), a forum for webmasters, Rent-A-Coder and vWorker (founded by Ian Ippolito, USA, another early innovator in the freelance marketplace space).

Freelancer Recent Developments

In November 2018, Freelancer launched Freightlancer.com, a global marketplace for freight, shipping & transportation spanning from complex enterprise haulage to consumer metro deliveries, powered by the world's largest human labor cloud of over 30 million freelancers in 247 countries, regions and territories.

Freelancer Mergers and acquisitions (M&A) Activities

In May 2021, Aussie logistics tech platform Loadshift has been acquired by ASX-listed tech company Freelancer, for $7.7 million. First launched back in 2007 by founder Phil Callaghan, Loadshift connects shippers and carriers for the marketplace of heavy transport services.

In November 2018, Freelancer acquired Channel 40, an enterprise marketplace connecting freight owners and transport operators to be part of the new Freightlancer.com, a global marketplace for freight, shipping & transportation spanning from complex enterprise haulage to consumer metro deliveries, powered by the world's largest human labor cloud of over 30 million freelancers in 247 countries, regions and territories.

Freelancer Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Freelancer applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Freelancer and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Freelancer, Escrow customers.

Freelancer Key Cloud and HCM Applications

Freelancer, Escrow

Freelancer HCM and Cloud HCM Applications Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Freelancer Revenue Breakdown by Type:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Freelancer Total and HCM Applications Revenues by Region:

Region% of Total Revenues2023 Total Revenues, $M2023 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Freelancer Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Freelancer Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Freelancer Customers


No. of Freelancer Customers: x

No. of Freelancer HCM Applications Customers: x

No. of Freelancer Cloud HCM Customers: x

No. of Freelancer Cloud HCM Subscribers: 71 million


Freelancer facilitates global connections between over 50 million employers and freelancers across 247 countries. With a daily influx of up to 15,000 new users and 7,000 new jobs, the platform's popular job categories include website development, data entry, copywriting, and graphic design. Notably, Freelancer collaborates with NASA on developing a robotic arm for the Astrobee, enhancing mission-critical tasks aboard the International Space Station.

Freelancer Market Opportunities, M&A and Geo Expansions

In 2020, the outbreak of COVID-19 pandemic has boosted freelance work. Freelance job openings increased over 25% during the April to June quarter of 2020, compared to the first three months of the year. The work-from-home trend arising out of the pandemic is here to stay. At the level of individual companies, the flexibilities offered by work-from-home arrangement shall lead to ways to maximize the effectiveness and performance of employees while providing emotional and psychological support for team members despite the fact that they are away from each other.

In a couple of past years Freelancer experienced significant growth in users, projects and contests posted, bringing 4.4 million new users, and 1.7 million new projects and contests to the platform. It also launched Freelancer Local Jobs which has added 100 additional categories of location-specific work, and to date, more than 700,000 freelancers have registered their skills and availability for local work.

Local jobs expand Freelancer's Total Addressable Market to several hundred billions of dollars per year of potential gross volume. With the acquisition of Escrow.com, Freelancer reduces the risk of fraud by acting as a trusted third-party that collects, holds and disburses funds according to buyer and seller instructions.

Freelancer Risks and Challenges

The Company's revenue is primarily generated from new and existing users posting and fulfilling projects and contests in the Freelancer marketplace. A couple of years before Freelancer.com suffered from a drop in growth due to issues in the core desktop funnel, primarily driven by the introduction of the 1-click funnel for posting projects.

The 1-click funnel was designed to be an easier way to post projects, and initially showed to be positive for revenue, but soon led to the deterioration in marketplace quality due to freelancers shying away from these projects after a few months. Upwork, formerly Elance-oDesk, is the biggest competitor of Freelancer.com.

Freelancer Ecosystem, Partners, Resellers and SI

The Freelancer company has set up 44 regional marketplaces and operates in 34 languages and 21 currencies. Freelancer offices are located in Sydney, Manila, Vancouver, San Francisco, Buenos Aires, and London.

Freelancer Cloud Platform (PaaS) and Infrastructure (IaaS) Details

Subscribe to read more about:

  • Freelancer Public Cloud and Infrastructure (IaaS)
  • Freelancer Platform (PaaS)
  • Freelancer Application Delivery
  • Freelancer Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
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Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. ESB, a Ireland based Utilities organization with 9200 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
ESBUtilities9200$9.5BIreland2024-07-10