Gupy Strengths, Domain Expertise, and Key Differentiators
​Gupy's strength lies in its innovative approach to recruitment and selection, leveraging cutting-edge technologies such as artificial intelligence (AI) and machine learning (ML). The company's proprietary AI tool, Gaia, developed in partnership with IBM's Watson, enhances the recruitment process by matching candidates to job openings based on resumes, job descriptions, and cultural fit, while actively addressing gender biases. The Conexão Gupy program exemplifies Gupy's commitment to social responsibility, connecting professionals affected by layoffs with potential employers. The recent launch of Talent CRM and the integration of AI and ML into its Recruitment & Selection product highlight Gupy's commitment to staying at the forefront of HR technology. The company's domain expertise is evident in its ability to successfully integrate acquired companies and redefine its organizational structure, reinforcing its leadership in the HR Tech sector.
Gupy Recent Developments
In February 2023, Gupy made headlines with the launch of the Conexão Gupy program, showcasing its commitment to social responsibility and innovation. This initiative aims to connect professionals affected by recent layoffs with thousands of companies using Gupy's Recruitment & Selection solution. This move aligns with the global trend of technology companies addressing the challenges faced by the workforce, especially in the wake of mass layoffs. While Gupy's recent restructuring led to an 8.5% reduction in staff, the company remains financially robust, evidenced by its strategic allocation of over half of the $93,5 million investment received from SoftBank and Riverwood. The funds have been dedicated to product improvements and innovations, positioning Gupy for continued growth in the competitive HR Tech landscape.
Gupy Mergers and acquisitions (M&A) Activities
Gupy's strategic restructuring follows a series of impactful M&A activities between 2021 and 2023. The acquisitions of Niduu, Kenoby, and Pulses have significantly expanded Gupy's product portfolio and market presence. The company's ability to secure a substantial $93,5 million investment, led by major players like SoftBank Latin America and Riverwood, underscores its strategic positioning and financial strength. This investment, the largest ever recorded for an HR technology platform in Latin America, has empowered Gupy to navigate the evolving HR landscape and embark on a journey of product integration and innovation.
Gupy Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Gupy applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Gupy and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Gupy Recruitment Platform customers.
Gupy Overview
Ownership: - x
Number of Employees: 750
Functional Market: Workforce Analytics, Recruiting, Candidate Relationship Management $M, Performance Management, Learning and Development,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Gupy Key Cloud and HCM Applications
Gupy Recruitment Platform
Gupy HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Gupy Revenue Breakdown by Type:
Gupy HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Gupy HCM Applications Revenues By Verticals, $M:
Gupy Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Gupy Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Gupy Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Gupy Customers
No. of Gupy Customers: 4000
No. of Gupy HCM Applications Customers: 4000
No. of Gupy Cloud HCM Customers: 4000
No. of Gupy Cloud HCM Subscribers: 45 million
Gupy boasts an impressive customer base, with over 4,000 clients, including well-known names such as Santander, VIVO, KraftHeinz, ambev, and Renner. The company's reach extends across various industries, from finance and telecommunications to retail and manufacturing. Gupy's dominance in Brazil is evident through partnerships with major companies like GPA, Sicredi, and Embracon. The company's commitment to providing a unified HR experience positions it as a preferred choice for diverse organizations seeking innovative solutions in the talent acquisition and management space.
Gupy Market Opportunities, M&A and Geo Expansions
Gupy is strategically positioned to capitalize on a range of opportunities within the HR technology sector. Horizontally, the company can further integrate its product suite to offer a seamless experience across recruitment, onboarding, training, and employee engagement. The acquisition of Niduu has enabled Gupy to expand vertically into corporate education, providing gamified training and AI-powered course creation to meet the growing demand for employee development. Initiatives like Conexão Gupy demonstrate the company's commitment to social responsibility by connecting professionals affected by layoffs with potential employers. Embracing emerging technologies such as cloud computing, IoT, AI, and ML can enhance Gupy's capabilities, driving advanced analytics, automation, and innovative features within its HR solutions. With a presence in over 10 Latin American countries, Gupy has the opportunity to further expand into new regions and industries, tailoring its solutions to diverse market needs and reinforcing its position as a leading HR technology provider.
Gupy Risks and Challenges
As Gupy continues to evolve within the dynamic HR technology landscape, it faces several internal and external risks. Internally, the successful integration of acquired companies and ongoing organizational restructuring present operational challenges. Externally, potential regulatory shifts in the HR Tech space and rising competition from emerging players may impact market positioning. Go-to-market execution also carries risk, particularly in educating the market about the value of Gupy’s integrated HR solutions. Additionally, recent workforce reductions, while strategic, could affect operational continuity and customer satisfaction. Addressing these risks demands a proactive and adaptive approach, aligned with shifting industry trends and market expectations.
Gupy Ecosystem, Partners, Resellers and SI
Gupy's ecosystem is built around seamless technology integration and collaborative growth. Its public API enables effortless connections with third-party systems, driving interoperability and efficiency. Through strategic acquisitions—such as Niduu, Kenoby, and Pulses—Gupy has expanded its offering to encompass a wide range of HR solutions, enriching its value proposition. Partnerships with system integrators and value-added resellers further amplify the ecosystem’s reach, creating strong network effects. As Gupy continues to scale, these alliances play a pivotal role in delivering integrated, scalable, and value-driven solutions to a growing customer base.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
