Gupy Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

Rua Gilberto Sabino 215

Sao Paolo, x, 5425020, Brazil

55 21-9895-0772

https://www.gupy.io/

263 Gupy

Gupy Strengths, Domain Expertise, and Key Differentiators

Gupy's strength lies in its innovative approach to recruitment and selection, leveraging cutting-edge technologies such as artificial intelligence (AI) and machine learning (ML). The Conexão Gupy program exemplifies Gupy's commitment to social responsibility, showcasing a unique initiative to connect professionals affected by layoffs with potential employers. The recent launch of Talent CRM and the integration of AI and ML into its Recruitment & Selection product highlight Gupy's commitment to staying at the forefront of HR technology. The company's domain expertise is evident in its ability to successfully integrate acquired companies and redefine its organizational structure, reinforcing its leadership in the HR Tech sector.

Gupy Recent Developments

In February 2023, Gupy made headlines with the launch of the Conexão Gupy program, showcasing its commitment to social responsibility and innovation. This initiative aims to connect professionals affected by recent layoffs with thousands of companies using Gupy's Recruitment & Selection solution. This move aligns with the global trend of technology companies addressing the challenges faced by the workforce, especially in the wake of mass layoffs. While Gupy's recent restructuring led to an 8.5% reduction in staff, the company remains financially robust, evidenced by its strategic allocation of over half of the $93,5 million investment received from SoftBank and Riverwood. The funds have been dedicated to product improvements and innovations, positioning Gupy for continued growth in the competitive HR Tech landscape.

Gupy Mergers and acquisitions (M&A) Activities

Gupy's strategic restructuring follows a series of impactful M&A activities between 2021 and 2023. The acquisitions of Niduu, Kenoby, and Pulses have significantly expanded Gupy's product portfolio and market presence. The company's ability to secure a substantial $93,5 million investment, led by major players like SoftBank Latin America and Riverwood, underscores its strategic positioning and financial strength. This investment, the largest ever recorded for an HR technology platform in Latin America, has empowered Gupy to navigate the evolving HR landscape and embark on a journey of product integration and innovation.

Gupy Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Gupy applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Gupy and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Gupy Recruitment Platform customers.

Gupy Key Cloud and HCM Applications

Gupy Recruitment Platform

Gupy HCM and Cloud HCM Applications Revenues, $M:

Type/Year20222023YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Gupy Revenue Breakdown by Type:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Gupy Total and HCM Applications Revenues by Region:

Region% of Total Revenues2023 Total Revenues, $M2023 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Gupy Direct vs Indirect sales

RegionDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Gupy Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Gupy Customers


No. of Gupy Customers: 4000

No. of Gupy HCM Applications Customers: 4000

No. of Gupy Cloud HCM Customers: 4000

No. of Gupy Cloud HCM Subscribers: 45 million


Gupy boasts an impressive customer base, with over 4,000 clients, including well-known names such as Santander, VIVO, KraftHeinz, ambev, and Renner. The company's reach extends across various industries, from finance and telecommunications to retail and manufacturing. Gupy's dominance in Brazil is evident through partnerships with major companies like GPA, Sicredi, and Embracon. The company's commitment to providing a unified HR experience positions it as a preferred choice for diverse organizations seeking innovative solutions in the talent acquisition and management space.

Gupy Market Opportunities, M&A and Geo Expansions

The opportunities for Gupy are vast and multifaceted. On the horizontal level, Gupy has the chance to further integrate its product suite and provide a seamless experience for HR processes. Vertical opportunities lie in the expansion of its offerings, particularly in Corporate Education, as demonstrated by the acquisition of Niduu. The global trend of addressing layoffs through initiatives like Conexão Gupy presents an avenue for societal impact. Embracing cloud, IoT, AI, and ML technologies can further enhance Gupy's capabilities, providing advanced analytics, automation, and innovative features to its HR solutions. Expanding into new regions and industries remains a lucrative opportunity for Gupy's continued growth.

Gupy Risks and Challenges

While Gupy navigates the evolving HR landscape with agility, there are inherent risks and challenges. Internal risks include the successful integration of acquired companies and the restructuring process. External risks may involve regulatory changes impacting the HR Tech sector and increased competition from emerging players. Go-to-market challenges may arise from the need to educate the market on the benefits of Gupy's integrated HR solutions. The reduction in staff, while a strategic move, poses potential challenges in maintaining operational efficiency and customer satisfaction. Mitigating these risks requires a proactive approach to adapt to industry dynamics and changing market demands.

Gupy Ecosystem, Partners, Resellers and SI

Gupy's ecosystem is characterized by its commitment to seamless technology integrations. The company's public API facilitates easy integration with other systems, enhancing interoperability. Strategic acquisitions have expanded Gupy's ecosystem, with Niduu, Kenoby, and Pulses contributing to a diverse portfolio of HR solutions. Collaborations with system integrators and value-added resellers strengthen Gupy's network effects, fostering a comprehensive HR technology ecosystem. As Gupy advances with its expansion strategy, these ecosystem partnerships play a crucial role in delivering integrated and value-driven solutions to an ever-growing customer base.

Gupy Cloud Platform (PaaS) and Infrastructure (IaaS) Details

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  • Gupy Public Cloud and Infrastructure (IaaS)
  • Gupy Platform (PaaS)
  • Gupy Application Delivery
  • Gupy Private Cloud and Data Centers

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
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Buyer Intent: Companies Reading this Research Report
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively reading this research report. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively accessing this research report include:
  1. Morningstar, a United States based Banking and Financial Services organization with 11334 Employees
  2. Henry Schein, a United States based Life Sciences company with 25000 Employees
LogoCompanyIndustryEmployeesRevenueCountryEvaluated
MorningstarBanking and Financial Services11334$2.0BUnited States2025-01-06
SubscribeSubscribeLife Sciences25000$12.3BUnited States2024-11-22