Guusto Strengths, Domain Expertise, and Key Differentiators
Guusto is a platform that builds employee recognition and customer reward programs. Guusto empowers HR leaders with modern recognition tools to build an amazing culture, increase productivity, and boost retention using modern service awards, real-time recognition, peer-to-peer nomination, and many other digital gift card programs. It provides mobile applications for Android and iOS devices, which helps professionals create and send redeemable digital gift cards to relevant employees, even from remote locations. Also empowers sales and marketing professionals with simple tools to engage customers through customer acquisition, customer loyalty, and customer advocacy by rewarding them through various programs like client appreciation, sales contest rewards, and more. It lets administrators order gifts in bulk, configure automated schedules for specific rewards, and define spending limits for team members.
Guusto Recent Developments
In January 2025, Guusto published 21 Employee Recognition Day ideas to help companies express appreciation for their teams. .
In 2024 and 2025, Guusto continued to enhance its employee recognition platform with new features and rewards. In June 2024, the company was recognized as a "Great Place to Work" in British Columbia, highlighting its commitment to fostering a positive workplace culture.
In March 2021, Guusto released a new platform. To make your recognition program better than ever, Guusto's new platform combines a fresh new design with powerful features, all built to make recognition simple, flexible, engaging, and actionable. A few highlights include improved navigation, expanded languages and currencies, and streamlined reporting to keep recognition inclusive and accountable
Guusto Mergers and acquisitions (M&A) Activities
No M&A activities in the last 12 months.
Guusto Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Guusto applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Guusto and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Guusto Platform customers.
Guusto Overview
Ownership: - x
Number of Employees: 100
Functional Market: Performance Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Guusto Key Cloud and HCM Applications
Guusto Platform
Guusto HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Guusto Revenue Breakdown by Type:
Guusto HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Guusto HCM Applications Revenues By Verticals, $M:
Guusto Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Guusto Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Guusto Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Guusto Customers
No. of Guusto Customers: x
No. of Guusto HCM Applications Customers: x
No. of Guusto Cloud HCM Customers: x
No. of Guusto Cloud HCM Subscribers: x
The platform's ability to cater to companies with 200+ employees worldwide showcases its global appeal and effectiveness in diverse business settings. Among its customers are Designer Brands, Silverman Mortgage Group, Jarlette Health Services, Purdys Chocolatier, DLA Piper, Harry Rosen, Xperigo, Edgecombes Marketing & Promotions, Sunquest Information Systems, Ingenia Communities, Pilgrim's, and many others.
Guusto Market Opportunities, M&A and Geo Expansions
The Employee Recognition and Rewards Management software market is experiencing rapid growth, offering Guusto ample opportunities to expand its offerings horizontally and vertically, tapping into various industries and use cases. Guusto can capitalize on its success and explore untapped markets in emerging regions, driving global expansion and further solidifying its market presence.
Guusto Risks and Challenges
The highly competitive nature of the market poses challenges for Guusto in maintaining its market share and staying ahead of emerging competitors. The rapidly evolving landscape of Employee Recognition and Rewards Management software demands constant innovation and adaptation to meet changing customer demands. Successfully differentiating Guusto's offerings from established and emerging competitors requires strategic marketing and clear communication of its unique value proposition.
Guusto Ecosystem, Partners, Resellers and SI
Guusto's integration with Microsoft Teams in March 2022 marks a significant step in enhancing its impact within organizations. By leveraging the power of Microsoft Teams, Guusto fosters a more collaborative and engaged work environment, promoting a sense of camaraderie among team members. Moreover, the platform's ecosystem partnerships with system integrators and value-added resellers contribute to its network effects, expanding its reach and providing customers with a comprehensive talent management experience.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
