INFORM Strengths, Domain Expertise, and Key Differentiators
INFORM's core strength lies in its expertise in Decision Intelligence, combining mathematical algorithms with AI to solve complex business problems. With over 1,000 active customers worldwide, the company's solutions are tailored to specific industry needs, offering dynamic and intelligent optimization. The company's commitment to ethically responsible AI and sustainable business practices underscores its dedication to creating resilient and successful organizations. INFORM's solutions, such as RiskShield for fraud prevention and the GroundStar suite for aviation operations, demonstrate its capability to deliver robust, scalable, and AI-integrated platforms.
INFORM Recent Developments
INFORM GmbH has demonstrated robust financial performance. This growth aligns with strategic investments in cloud-based SaaS solutions and geographic expansion, including a new Lisbon office in 2023 focused on recruiting AI talent and deploying RiskShield’s fraud prevention platform.
The company’s aviation division underwent a pivotal leadership transition in March 2025, with co-CEO Dr. Jörg Herbers assuming direct oversight to accelerate the GroundStar suite’s migration to cloud-native architectures and Gen AI integration. This shift accompanies the retirement of 35-year veteran Uschi Schulte-Sasse, signaling a generational transition toward next-generation optimization technologies.
Recent product launches underscore INFORM’s cloud strategy: GS RegionMaster (2024) provides airlines with a SaaS platform for real-time airport stand management, while SYNCROSUPPLY (2024) leverages IoT sensor data and reinforcement learning to optimize North American manufacturing logistics. The 2023 SAP certification of ADD*ONE BO for S/4HANA integration further strengthens enterprise resource planning capabilities.
INFORM Mergers and acquisitions (M&A) Activities
INFORM GmbH has demonstrated robust financial performance. This growth aligns with strategic investments in cloud-based SaaS solutions and geographic expansion, including a new Lisbon office in 2023 focused on recruiting AI talent and deploying RiskShield’s fraud prevention platform.
The company’s aviation division underwent a pivotal leadership transition in March 2025, with co-CEO Dr. Jörg Herbers assuming direct oversight to accelerate the GroundStar suite’s migration to cloud-native architectures and Gen AI integration. This shift accompanies the retirement of 35-year veteran Uschi Schulte-Sasse, signaling a generational transition toward next-generation optimization technologies.
Recent product launches underscore INFORM’s cloud strategy: GS RegionMaster (2024) provides airlines with a SaaS platform for real-time airport stand management, while SYNCROSUPPLY (2024) leverages IoT sensor data and reinforcement learning to optimize North American manufacturing logistics. The 2023 SAP certification of ADD*ONE BO for S/4HANA integration further strengthens enterprise resource planning capabilities.
INFORM Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying INFORM applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of INFORM and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified ADD*ONE, FELIOS, GroundStar, INVENT XPERT, SYNCROSUPPLY, SYNCROTESS, RiskShield, WorkforcePlus customers.
INFORM Overview
Ownership: - x
Number of Employees: 1000
Functional Market: Absence Management, Workforce Scheduling, Time and Attendance, Compliance, Performance Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Life Sciences, Manufacturing, Oil Gas Chemicals, Retail, Transportation,
INFORM Key Cloud and HCM Applications
ADD*ONE, FELIOS, GroundStar, INVENT XPERT, SYNCROSUPPLY, SYNCROTESS, RiskShield, WorkforcePlus
INFORM HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
INFORM Revenue Breakdown by Type:
INFORM HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
INFORM HCM Applications Revenues By Verticals, $M:
INFORM Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
INFORM Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
INFORM Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified INFORM Customers
No. of INFORM Customers: 1000
No. of INFORM HCM Applications Customers: x
No. of INFORM Cloud HCM Customers: x
No. of INFORM Cloud HCM Subscribers: x
INFORM serves over 1,000 active clients across manufacturing (Volkswagen, Co-Cola HBC), transportation (LATAM Airlines, Hamburg Port Authority), and financial services (250+ banks using RiskShield).
Notable customer wins include: Sunrise (Adopted cloud-based RiskShield for credit risk management), Columbus McKinnon (Expanded use of APS-System in Mexico and the USA), Norfolk Southern (Implemented Stack Management, Yard Optimizer, and Crane Optimizer at its Austell Terminal), Talma:(Enhanced efficiency at Colombian airports using GroundStar), Premier Aggregates (Equipped with AI-powered transport planning software), Duisburg Gateway Terminal (Adopted AI-driven Intermodal TOS) and many other.
INFORM Market Opportunities, M&A and Geo Expansions
The market for AI-powered optimization software is expanding rapidly, driven by the need for businesses to optimize operations in a digital, data-driven world. INFORM is well-positioned to capitalize on this trend, particularly with its focus on Cloud, IoT, and Gen AI. The transformation of GroundStar into a cloud-based SaaS platform exemplifies INFORM’s ability to meet the growing demand for scalable, cloud-native solutions. Similarly, the integration of AI with IoT devices in logistics and supply chain management presents significant opportunities for real-time decision-making and operational efficiency.
Geographically, INFORM’s expansion into new regions, such as Portugal and North America, opens doors to untapped markets. The Portugal office, opened on March 24, 2023, serves as a hub for recruiting international IT talent, enhancing INFORM’s innovation capabilities. The partnership with GeoVictoria in Latin America further positions INFORM to address workforce management challenges in a high-growth region. Additionally, the growing adoption of Gen AI across industries offers INFORM the opportunity to integrate generative models into its optimization solutions, enabling more advanced decision support and predictive capabilities.
INFORM Risks and Challenges
Despite its strengths, INFORM faces several risks. Intense competition in the AI and optimization software market is a significant challenge, with numerous players offering similar solutions. To maintain its leadership, INFORM must continuously innovate and differentiate its offerings. The company’s dependence on key personnel, as evidenced by recent leadership changes, poses an internal risk, particularly in maintaining continuity and expertise.
Externally, economic downturns could impact customer spending on software solutions, potentially slowing INFORM’s growth. Regulatory challenges related to AI and data privacy are increasingly prominent, requiring INFORM to navigate a complex compliance landscape. Go-to-market challenges, such as effectively penetrating new regions and industries, remain critical areas for strategic focus. For instance, ensuring seamless adoption of cloud-based solutions in conservative industries like aviation could require significant customer education and support.
INFORM Ecosystem, Partners, Resellers and SI
INFORM employs a blended go-to-market model: direct sales for complex deployments (aviation, banking) and VAR partnerships for SMB reach. Technology alliances with SAP, Microsoft Azure, and Qlik enable embedded optimization – the ADD*ONE/S/4HANA® integration exemplifies this “optimization-as-a-service” approach.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
