Instructure Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

6330 South 3000 East, Suite 700

Salt Lake City, UT, 84121, United States

1 801-869-5000

https://www.instructure.com/

33 Instructure

Instructure Strengths, Domain Expertise, and Key Differentiators

Instructure offers a broad suite of cloud-based education solutions, with its flagship Canvas LMS serving K–12, higher education, and corporate learning markets. The platform is complemented by tools like Mastery Connect, Canvas Studio, and Canvas Credentials, and has been enhanced by recent acquisitions such as Parchment and Scribbles Software. In 2024, Instructure introduced Intelligent Insights, an AI-powered analytics product, and expanded integrations with partners like Khan Academy, Microsoft, and Grammarly. Its cloud-native architecture, hosted on AWS, supports large-scale deployments and interoperability with over 1,000 third-party tools. Instructure’s continued focus on AI, machine learning, and an open partner ecosystem reflects its strategy to deliver scalable and adaptable learning technologies across global markets.

Instructure Recent Developments

In July 2024, Instructure announced its acquisition by private equity firms KKR and Dragoneer in an all-cash deal valued at approximately $4.8 billion, representing a 16% premium over its May 2024 share price. This followed its 2021 IPO, which raised $250 million at a valuation of around $2.9 billion.The company has expanded its product portfolio through acquisitions like Concentric Sky in 2022 and launched AI-driven tools such as Intelligent Insights in 2024. Leadership indicated that the acquisition would support continued investment in product innovation and international growth.

Instructure Mergers and acquisitions (M&A) Activities

In July 2024, Instructure announced its acquisition by private equity firms KKR and Dragoneer in an all-cash deal valued at approximately $4.8 billion, representing a 16% premium over its May 2024 share price. This followed its 2021 IPO, which raised $250 million at a valuation of around $2.9 billion.The company has expanded its product portfolio through acquisitions like Concentric Sky in 2022 and launched AI-driven tools such as Intelligent Insights in 2024. Leadership indicated that the acquisition would support continued investment in product innovation and international growth.

Instructure Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Instructure applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Instructure and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Canvas, Mastery, Impact customers.

Instructure Overview

Ownership: - KKR and Dragoneer

Number of Employees: 1500

Functional Market: Learning and Development,

Key Verticals: Education,

Instructure Key Cloud and HCM Applications

Canvas, Mastery, Impact

Instructure HCM and Cloud HCM Applications Revenues, $M:

Type/Year20232024YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Instructure Revenue Breakdown by Type:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Instructure Total and HCM Applications Revenues by Region:

Region% of Total Revenues2024 Total Revenues, $M2024 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Instructure Direct vs Indirect sales

TypeDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Instructure Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Instructure Customers


No. of Instructure Customers: 8085

No. of Instructure HCM Applications Customers: x

No. of Instructure Cloud HCM Customers: x

No. of Instructure Cloud HCM Subscribers: 30 million


As of December 2023, Instructure serves more than 8,085 customers across over 100 countries. Its Canvas LMS is used by tens of millions of students, educators, and administrators globally. The customer base includes both educational institutions and corporate clients, such as the University of Sussex, Vivint Smart Home, and the Montana University System.

Instructure Market Opportunities, M&A and Geo Expansions

Instructure is positioned to benefit from the global shift toward cloud-based education platforms, with Canvas supporting scalable, SaaS delivery models across K–12, higher education, and corporate training. The company’s recent acquisitions of Parchment and Scribbles Software have broadened its offerings in digital credentialing and educational tools, aligning with growing demand for lifelong learning and workforce upskilling. Instructure is investing in AI and machine learning, introducing tools like Intelligent Insights to enhance analytics and personalized learning capabilities. Geographic expansion opportunities remain strong, particularly in underpenetrated markets across APAC, Latin America, and EMEA, supported by an active channel partner strategy. Partnerships with major technology providers such as Microsoft, AWS, and Salesforce further enable ecosystem integration and product innovation.

Instructure Risks and Challenges

Instructure faces several challenges that could affect its long-term performance, including integration and strategic alignment risks following its 2024 acquisition by KKR. The competitive edtech landscape continues to evolve rapidly, with pressure from established players like Blackboard and Moodle, as well as emerging solutions leveraging AI, AR, and VR technologies. Economic uncertainties and shifts in education funding may impact customer budgets and delay IT spending, particularly in public and K–12 institutions. The company must also manage the complexities of integrating recent acquisitions and maintaining a consistent user experience across its expanding product suite. Additionally, compliance with global data privacy regulations and dependence on third-party infrastructure providers present ongoing operational and cybersecurity risks.

Instructure Ecosystem, Partners, Resellers and SI

Instructure has developed an extensive partner ecosystem that supports its platform strategy and market reach. Its EdTech Collective, launched in 2021, includes over 1,000 technology and content partners, such as Microsoft, Salesforce, AWS, and Khan Academy, contributing to product integrations and enhanced user functionality. The company’s open architecture enables compatibility with a wide range of third-party tools through APIs and LTI standards. Recent acquisitions, including Parchment and Scribbles Software, have further expanded the ecosystem by adding credentialing and administrative capabilities. Instructure also collaborates with global resellers and system integrators to tailor Canvas deployments for diverse regional and institutional needs.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

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