Mediafly Strengths, Domain Expertise, and Key Differentiators
Mediafly is a sales enablement and content management technology platform that creates interactive, value-based selling experiences. By using Mediafly's technology, marketing and sales teams at companies including PepsiCo, Disney, GE Healthcare, Sealed Air, are able to deliver custom, interactive, and dynamic sales presentations, engaging customers with insights that are relevant to them. Mediafly's Evolved Selling solution enables sellers to be more flexible, insightful, and interactive in their sales interactions, resulting in increased sales and stronger customer relationships.
Mediafly Recent Developments
In September 2021, Mediafly unveiled Revenue360, a new revenue intelligence solution that aggregates sales and content account activity and engagement data across the customer journey to help sales leaders accurately assess opportunity health, improve forecasting, and drive deal wins. Instead of relying on partial insights obtained during sales meetings, Revenue360 captures account activities and content engagement from the first interaction on the website to sales meetings to follow-up from sales reps to provide a holistic view of the deal pipeline and prescriptive next steps.
Mediafly Mergers and acquisitions (M&A) Activities
In October 2020, MediaFly acquired Presentify, a visual communication solution based in the UK. Expanding its global presence and adding customers like Barclaycard, Pitney Bowes and Avalara, the acquisition further enforces Mediafly’s commitment to placing content at the center of everything it does, helping customers create an optimal buyer engagement experience that accelerates the path to purchase and drives revenue.
Mediafly Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Mediafly applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Mediafly and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Mediafly customers.
Ownership: - x
Number of Employees: 135
Functional Market: Learning and Development,
Mediafly Key Cloud and HCM Applications
Mediafly HCM and Cloud HCM Applications Revenues, $M:
|Type/Year||2020||2021||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud HCM Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Mediafly Revenue Breakdown by Type:
|Type||License||Prof. Services||Hardware||Support & Maintenance||SaaS||PaaS||IaaS||Other (Non Enterprise Application Revenues)||Total|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe||100%|
Mediafly HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2021 HCM Revenues, By Sub-Functional Markets, $M
Mediafly HCM Applications Revenues By Verticals, $M:
Mediafly Total and HCM Applications Revenues by Region:
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Mediafly Direct vs Indirect sales
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Mediafly Customers - Breakdown by Geo, Size, Vertical and Product
No. of Mediafly Customers: 350
No. of Mediafly HCM Applications Customers: 350
No. of Mediafly Cloud HCM Customers: x
No. of Mediafly Cloud HCM Subscribers: x
Mediafly has more than 350 customers, many being large enterprises. PepsiCo, Disney, GE Healthcare, Sealed Air are just some of the customers.
Mediafly Market Opportunities, M&A and Geo Expansions
In January 2021, Boathouse Capital and Sterling National Bank completed the $25 million growth round of funding. Mediafly will use the funds to supercharge its winning product and market position, boosting team resources across the entire organization, specifically in product innovation, global sales expansion, customer success, consulting services, and marketing. At the end of 2018 and 2019, the company acquired two companies, including Alinean and iPresent. The acquisition of Alinean will complement Mediafly’s Evolved Selling platform by adding interactive sales tools, such as TCO/ROI calculators, that help sellers sell based on facts instead of anecdotes and arms sellers with CFO-ready business cases directly in their sales presentations. The acquisition will also enable Mediafly to expand into consulting and advisory services. The acquisition of iPresent is centered on delivering animated and different sales applications for all companies and making it as easy as possible to buy and get started.
Mediafly Risks and Challenges
The acquisitions of three new companies could be a challenge for Mediafly to integrates all new products and to synchronize its work.
Mediafly Ecosystem, Partners, Resellers and SI
Mediafly integrates with different apps, devices, platforms, and technologies. Mediafly through its API can integrate with different CRM and CMS systems, to email, calendars, and training software. Mediafly mostly sells direct through its two offices in the USA and UK.
Mediafly Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- Mediafly Public Cloud and Infrastructure (IaaS)
- Mediafly Platform (PaaS)
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- Mediafly Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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