Mediafly Strengths, Domain Expertise, and Key Differentiators
Mediafly's strengths lie in crafting immersive, value-driven selling experiences through their innovative technology. Their Evolved Selling solution has empowered esteemed organizations like PepsiCo, Disney, GE Healthcare, and Sealed Air to deliver tailored, interactive sales presentations that resonate with their audiences.
Mediafly Recent Developments
Mediafly's recent introduction of Revenue360 in September 2021 represents a significant step in sales analytics, aiming to aggregate sales and content account activity data throughout the customer journey. This solution stands out for its comprehensive approach, capturing activities from initial website interactions to subsequent sales engagements, providing sales leaders with extensive insights for precise opportunity assessments and improved forecasting accuracy, potentially enhancing deal closures.
Mediafly Mergers and acquisitions (M&A) Activities
In January 2021, Mediafly secured a substantial $25 million investment from Boathouse Capital and Sterling National Bank, aimed at fortifying their market presence and enhancing their flagship product through team expansion, innovation, and intensified marketing efforts. This funding signifies investor confidence in Mediafly's growth potential and innovative strides in sales enablement and content management, positioning the company to solidify its offerings, expand its clientele, and explore new market avenues. Mediafly's strategic initiatives and the introduction of Revenue360 showcase a commitment to technological advancement and market leadership, promising further innovation and a stronger industry presence.
Mediafly Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Mediafly applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Mediafly and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Mediafly customers.
Mediafly Overview
Ownership: - x
Number of Employees: 250
Functional Market: Learning and Development,
Key Verticals: Banking and Financial Services, Communications, Consumer Packaged Goods, Healthcare, Life Sciences, Manufacturing, Media, Professional Services, Retail,
Mediafly Key Cloud and HCM Applications
Mediafly
Mediafly HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Mediafly Revenue Breakdown by Type:
Mediafly HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2023 HCM Revenues, By HR Segment, $M | |
Mediafly HCM Applications Revenues By Verticals, $M:
Mediafly Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Mediafly Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Mediafly Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Mediafly Customers
No. of Mediafly Customers: 350
No. of Mediafly HCM Applications Customers: x
No. of Mediafly Cloud HCM Customers: x
No. of Mediafly Cloud HCM Subscribers: x
With over 350 customers worldwide, including industry leaders across diverse sectors, Mediafly's reference customer wins highlight the effectiveness and value of their solutions.
Mediafly Market Opportunities, M&A and Geo Expansions
The opportunities for Mediafly are vast, spanning both horizontal and vertical market expansions. Their focus on embracing Cloud, AI, and ML technologies positions them to tap into the evolving market needs. Expanding into new regions and further leveraging these technologies could unlock new revenue streams.
Mediafly Risks and Challenges
The company faces risks from increasing competition in the sales enablement space, which might lead to pricing pressures and challenges in maintaining market share. Go-to-market challenges could also arise from evolving customer demands, necessitating alignment between sales, marketing teams, and the right technological tools.
Mediafly Ecosystem, Partners, Resellers and SI
Mediafly's seamless integration capabilities with diverse applications, devices, and platforms, leveraging powerful APIs, strengthen their value proposition. Their connectivity with CRM and CMS systems, along with email, calendar, and training software, ensures a comprehensive user experience. Additionally, their direct sales approach and international presence facilitate personalized customer interactions and valuable product insights.
In conclusion, Mediafly's strategic initiatives, innovative solutions, and strong customer base position them as a frontrunner in the sales enablement and content management arena. While challenges loom in a competitive landscape, their focus on technological integration and market expansion is poised to drive sustained growth and relevance in the ever-evolving digital economy.
Mediafly Cloud Platform (PaaS) and Infrastructure (IaaS) Details
Subscribe to read more about:
- Mediafly Public Cloud and Infrastructure (IaaS)
- Mediafly Platform (PaaS)
- Mediafly Application Delivery
- Mediafly Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
