O.C. Tanner Strengths, Domain Expertise, and Key Differentiators
O.C. Tanner develops strategic employee recognition and reward solutions that help people accomplish and appreciate great work. Flexibility is O.C. Tanner's core strength and differentiator. This manifests itself in six critical areas for its clients: • Award Variety: Experience, Merchandise, Symbolic awards, Gift cards, Branded merchandise, Client-fulfilled awards, Presentation awards • Global Expertise: Language enablement, Currency support, Global equity conversion, International footprint, Local fulfillment within free trade zones • Consultation: Solution Design, Culture Consulting Local guidance, Culture Assessments Strategic reviews • Billing Model: Bill on redemption, Bill on issuance, Flexible billing schedule, Configurable shipping, Tax-advantaged structures • Adaptable Tech: APIs, Apps, Extensions, Integrations, Plug-ins, Mobile Offline, On-demand analytics • Custom Branding: Agency experience, Recognition brand Theme, Wordmark, Communications, Other custom assets
O.C. Tanner Recent Developments
O.C. Tanner has a rich history of product innovation that has influenced the industry and created advantages for its clients. These include the Nomination Wizard to enable more fair recognition, the Yearbook for optimal service anniversary celebrations, Initiatives to facilitate a focus on team-level goals and priorities, and the industry’s broadest portfolio of integrations and APIs to put recognition in the flow of work. More recently, O.C. Tanner leading in the industry with its impact dashboards that show recognition’s impact on key business results, including its Flight Risk Dashboard and the Culture and Business Impact Dashboard. Below are O.C. Tanner's most recent innovation examples during the years: • 2022: Launched Nudges to users who have not given recognition in 30, 60, or 90 days, prompting them with a reminder to recognize. • 2021: Helped program admins and sponsors understand the relationship between recognition and attrition with the Flight Risk Dashboard. This new reporting tool reveals the number of employees at risk of leaving the organization, demonstrated by the relationship with the amount of recognition received. • 2021: Made sending points at scale easier than ever with Group Deposits. In minutes, admins can deposit points to any size group of employees along with personalized email notifications. • 2020: Revamped its Award Store with an increased variety of awards and an upgraded shopping experience using best-in-class personalization and machine learning-enabled recommendations. • 2019: Expanded its solutions' integration capabilities into tools like Teams, Facebook Workplace, Workday, and more. • 2018: Released the first ever Global Culture Report that details workplace culture insights. • 2017: Partnered with Virgin Pulse to combine its expertise in recognition with Virgin Pulse’s expertise in wellbeing. • 2017: Launched a new suite of reports and dashboards powered by Tableau.
O.C. Tanner Mergers and acquisitions (M&A) Activities
In April 2019, O.C. Tanner acquired Kwench—an India-based company that delivers cutting-edge, easy-to-use corporate recognition solutions. This acquisition deepens O.C. Tanner's presence in India. It also provides new value to clients around the globe. In November 2017, O.C. Tanner acquired Accumulate—a leading Australian provider of employee recognition and incentive solutions. With this acquisition, we provide better support to our clients with operations in Australia.
O.C. Tanner Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying O.C. Tanner applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of O.C. Tanner and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified O.C. Tanner's Culture Cloud, Thanks customers.
O.C. Tanner Overview
Ownership: - x
Number of Employees: 1507
Functional Market: Performance Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K40, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
O.C. Tanner Key Cloud and HCM Applications
O.C. Tanner's Culture Cloud, Thanks
O.C. Tanner HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
O.C. Tanner Revenue Breakdown by Type:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
O.C. Tanner HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % | 2021 HCM Revenues, By Sub-Functional Markets, $M | |
O.C. Tanner HCM Applications Revenues By Verticals, $M:
O.C. Tanner Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
O.C. Tanner Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
O.C. Tanner Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified O.C. Tanner Customers
No. of O.C. Tanner Customers: 3326
No. of O.C. Tanner HCM Applications Customers: x
No. of O.C. Tanner Cloud HCM Customers: x
No. of O.C. Tanner Cloud HCM Subscribers: 14 million
O.C. Tanner works with thousands of clients across an extensive list of industries, including technology, manufacturing, financial services, healthcare, professional services, oil and gas, retail, food services, transportation, and more. All told, O.C. Tanner supports 14 million employees across all its Culture Cloud apps and solutions. Examples of its clients include U.S. Bank, Dow Chemical, Chrysler, GE Appliances, Taco Bell, Wells Fargo, BASF, American Airlines, U.S. Army, Bayer, Halliburton, Ball, CGI, Tech Mahindra, Harvard University, Thyssenkrupp, Ohio Living, Horton Healthcare, BNP Paribas, and Diamond Resorts.
O.C. Tanner Market Opportunities, M&A and Geo Expansions
O.C. Tanner Culture Cloud software and services deliver powerful experiences that help people thrive. Culture Cloud uses some of the HR industry’s smartest tech, including artificial intelligence, machine learning, and prescriptive analytics to create meaningful employee experiences. Culture Cloud can include: *Daily tools for engaging employees *Solutions for ad-hoc programs *Awards for celebrations *Services for enhancing culture
O.C. Tanner Risks and Challenges
One potential risk/disruptor could be HRIS and other HR Technologies (e.g., Talent Management Systems) vendors building simple recognition solutions into their existing technology. This approach appears to be challenging because recognition is not the focus for these vendors, so their solutions often lack sophisticated recognition and reward capabilities that most clients require to adequately address their recognition needs. A second potential risk/disruptor is a new award fulfillment model. One model is to partner with a single 3rd party for award fulfillment. Other models include high-volume, one-off personalized, and/or symbolic awards. A mix of these capabilities remains the market expectation and an important capability to maximize award impact for client programs.
O.C. Tanner Ecosystem, Partners, Resellers and SI
O.C. Tanner operates out of 30+ facilities counting headquarters, distribution centers, sales, and corporate offices. • Headquarter locations: Salt Lake City, Toronto, London, Mumbai, Hyderabad, Singapore, Melbourne • Warehouse and full manufacturing facilities: Salt Lake City, Toronto • Warehouse and light manufacturing facilities: London, Munich Besides these physical locations, O.C. Tanner also has legal entities in Mexico, China, Hong Kong, and Japan. Its global reach is further expanded through its in-country partnerships in 80+ countries.
O.C. Tanner Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- O.C. Tanner Public Cloud and Infrastructure (IaaS)
- O.C. Tanner Platform (PaaS)
- O.C. Tanner Application Delivery
- O.C. Tanner Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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