Pentana Solutions Strengths, Domain Expertise, and Key Differentiators
Pentana Solutions is a global leader in automotive software, headquartered in Melbourne, Australia. Established in 1974, the company has over 50 years of experience in delivering innovative solutions tailored to the automotive industry. With a presence in more than 100 countries and a user base exceeding 55000, Pentana Solutions serves a diverse clientele, including automotive dealerships, OEMs, distributors, trucking companies, and agricultural and construction businesses. Pentana's core offerings are: eraPower, DealerPro, and Sipad.Power.
Pentana Solutions Recent Developments
In February 2025, Pentana Solutions launched Pentana Live: Educates, a new webinar series specifically designed to enhance customer education. The series will feature expert insights, best practices, and actionable tips tailored to support and empower users.
Pentana Solutions Mergers and acquisitions (M&A) Activities
In February 2025, Pentana Solutions launched Pentana Live: Educates, a new webinar series specifically designed to enhance customer education. The series will feature expert insights, best practices, and actionable tips tailored to support and empower users.
Pentana Solutions Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Pentana Solutions applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Pentana Solutions and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified eraPower, DealerPRO, Sipad.Power, Pentana EDGE customers.
Pentana Solutions Overview
Ownership: - x
Number of Employees: 530
Functional Market: Learning and Development,
Key Verticals: Automotive, Manufacturing, Transportation,
Pentana Solutions Key Cloud and HCM Applications
eraPower, DealerPRO, Sipad.Power, Pentana EDGE
Pentana Solutions HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Pentana Solutions Revenue Breakdown by Type:
Pentana Solutions HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Pentana Solutions HCM Applications Revenues By Verticals, $M:
Pentana Solutions Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Pentana Solutions Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Pentana Solutions Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Pentana Solutions Customers
No. of Pentana Solutions Customers: x
No. of Pentana Solutions HCM Applications Customers: x
No. of Pentana Solutions Cloud HCM Customers: x
No. of Pentana Solutions Cloud HCM Subscribers: 50000
With a global footprint spanning over 100 countries, Pentana Solutions supports more than 50,000 users who rely on its products daily to manage and grow their businesses. Our diverse customer base includes well-known automotive retailers such as Adelaide Hills Motor Group, Adelaide Hills Suzuki, Alan Mance GMSV – Footscray, Alan Mance LDV – Footscray, Alexandria Peugeot, Alto Jaguar, Alto Land Rover, and Alto Volkswagen North Shore, among many others.
Pentana Solutions Market Opportunities, M&A and Geo Expansions
As of 2025, Constant Innovation remains the primary institutional investor in Pentana Solutions. The company has raised approximately AUD $71.4 million in funding, with a notable venture capital round completed in January 1987. This investment has supported Pentana Solutions' expansion, including six acquisitions and the launch of ten new startups within the automotive technology sector.
Pentana Solutions Risks and Challenges
The automotive software industry is highly competitive, with rapid technological advancements. Failure to innovate or adapt to emerging technologies can result in loss of market share. Investing in research and development, monitoring industry trends, and responding to customer needs are crucial strategies to remain competitive.
Pentana Solutions Ecosystem, Partners, Resellers and SI
Pentana Solutions collaborates with a diverse network of integrated partners to enhance its Dealer Management Systems and provide comprehensive solutions to the automotive industry. These partnerships facilitate seamless integrations, enabling dealerships to streamline operations, improve customer engagement, and drive business growth. Notable integrated partners: Impel, CMT Scanner, MotorPlatform, Afterpay, AdTorque Edge, and many others.
In May 2025, Pentana Solutions announced a strategic integration and partnership with Impel, the automotive industry’s leading AI Operating System. This collaboration enhances Pentana’s capabilities in intelligent lead engagement, automation, and customer interaction, strengthening its commitment to delivering innovative, data-driven solutions to dealerships worldwide.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
