Personify Health Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

Personify Health Strengths, Domain Expertise, and Key Differentiators

Personify Health is a pioneering company committed to empowering individuals to lead healthier lives through its comprehensive, personalized health platform. By integrating industry-leading health plan administration, holistic wellbeing, and navigation solutions into a single, unified platform, Personify Health offers a seamless experience that simplifies healthcare engagement for both employers and employees.

Leveraging decades of experience and a global operational footprint, Personify Health delivers tailored solutions that address the unique needs of diverse populations. The platform employs data-driven personalization, evidence-based methodologies, and concierge-level clinical expertise to proactively support individuals throughout their health journeys. This approach not only enhances individual health outcomes but also contributes to cost savings for organizations by optimizing healthcare investments. With a focus on continuous engagement and measurable results, Personify Health stands at the forefront of transforming the healthcare experience, making it more accessible, personalized, and effective for all stakeholders involved.

In September 2023, Virgin Pulse is expanding its clinical health support by introducing VP Transform, a suite of digital therapeutics solutions aimed at addressing chronic conditions such as prediabetes, blood pressure, and weight management. Integrated within the Homebase for Health platform, VP Transform utilizes a combination of AI-powered technology, behavior change science, expert coaching, and engagement for a clinically validated approach to preventing and managing chronic conditions.

Personify Health Recent Developments

In February 2024, three months after the merger of Virgin Pulse and HealthComp, the unified entity unveiled its new brand identity as Personify Health. This rebranding reflects the company's commitment to transforming the healthcare experience through a comprehensive, personalized health platform that integrates health plan administration, wellbeing solutions, and navigation services.

In October 2023, Virgin Pulse announced a long-term strategic collaboration with AWS to enhance its Homebase for Health platform. This partnership aims to leverage AWS's advanced cloud technologies—including generative artificial intelligence (AI), machine learning, and analytics—to drive innovation, scalability, and personalization across Virgin Pulse's health and wellbeing services

Personify Health Mergers and acquisitions (M&A) Activities

Personify Health Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Personify Health applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Personify Health and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Personify Health Platform customers.

Personify Health Overview

Ownership: - Marlin Equity Partners

Number of Employees: 3000

Functional Market: Benefits Administration, Performance Management,

Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,

Personify Health Key Cloud and HCM Applications

Personify Health Platform

Personify Health HCM and Cloud HCM Applications Revenues, $M:

Type/Year	2023	2024	YoY Growth, %
Total Revenues, $M	Subscribe	Subscribe	Subscribe
HCM Applications Revenues, $M	Subscribe	Subscribe	Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Personify Health Revenue Breakdown by Type:

Type	License	Services	Hardware	S&M	SaaS	PaaS	IaaS	Other	Total
% of Total Revenues	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	100%
Revenues, $M	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe	Subscribe

Personify Health HCM Applications Revenues By Sub-Functional Markets, $M:

	Split by Sub-Functional Markets	% of HCM Revenue in the HR Segment	2024 HCM Revenues, By HR Segment, $M
Core HR and Performance Management	Benefits Administration	Subscribe	Subscribe
	Compliance	Subscribe	Subscribe
	Core HR and Personnel Management	Subscribe	Subscribe
	Payroll	Subscribe	Subscribe
	Pension Administration	Subscribe	Subscribe
	Compensation Management	Subscribe	Subscribe
	Learning and Development	Subscribe	Subscribe
	Performance and Goal Management	Subscribe	Subscribe
	Succession and Leadership Planning	Subscribe	Subscribe
Talent Acquisition	Applicant Tracking Systems	Subscribe	Subscribe
	Contingent Labor Management	Subscribe	Subscribe
	Candidate Relationship Management	Subscribe	Subscribe
	Onboarding	Subscribe	Subscribe
	Recruiting	Subscribe	Subscribe
	Sourcing	Subscribe	Subscribe
Workforce Management	Absence and Leave Management	Subscribe	Subscribe
	Fatigue Management	Subscribe	Subscribe
	Task Management	Subscribe	Subscribe
	Time and Attendance	Subscribe	Subscribe
	Time Clock (Hardware)	Subscribe	Subscribe
	Workforce Scheduling	Subscribe	Subscribe
	Workforce Analytics	Subscribe	Subscribe

Personify Health HCM Applications Revenues By Verticals, $M:

Split by Verticals	% of Total Revenues	2024 HCM Apps Revenues, By Verticals, $M
Aerospace and Defense	Subscribe	Subscribe
Automotive	Subscribe	Subscribe
Banking and Financial Services	Subscribe	Subscribe
Communication	Subscribe	Subscribe
Construction and Real Estate	Subscribe	Subscribe
Consumer Packaged Goods	Subscribe	Subscribe
Distribution	Subscribe	Subscribe
Education	Subscribe	Subscribe
Government	Subscribe	Subscribe
Healthcare	Subscribe	Subscribe
Insurance	Subscribe	Subscribe
Leisure and Hospitality	Subscribe	Subscribe
Life Sciences	Subscribe	Subscribe
Manufacturing	Subscribe	Subscribe
Media	Subscribe	Subscribe
Non Profit	Subscribe	Subscribe
Oil, Gas and Chemicals	Subscribe	Subscribe
Professional Services	Subscribe	Subscribe
Retail	Subscribe	Subscribe
Transportation	Subscribe	Subscribe
Utilites	Subscribe	Subscribe
Total	Subscribe	Subscribe

Personify Health Total and HCM Applications Revenues by Region:

Region	% of Total Revenues	2024 Total Revenues, $M	2024 HCM Applications Revenues, $M
Americas	Subscribe	Subscribe	Subscribe
EMEA	Subscribe	Subscribe	Subscribe
APAC	Subscribe	Subscribe	Subscribe
Total	Subscribe	Subscribe	Subscribe

Personify Health Direct vs Indirect sales

Type	Direct Sales	Indirect Sales	Total
Type %	Subscribe	Subscribe	Subscribe
Revenues, $M	Subscribe	Subscribe	Subscribe

Personify Health Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Personify Health Customers

No. of Personify Health Customers: 7500

No. of Personify Health HCM Applications Customers: 7500

No. of Personify Health Cloud HCM Customers: 7500

No. of Personify Health Cloud HCM Subscribers: 20 Million

Personify Health serves a diverse global clientele, encompassing over 6,000 organizations and reaching 19 million members worldwide . This includes partnerships with numerous Global Fortune 500 companies, such as ExxonMobil, Bayer, Pfizer, Visa, SGS, PHH, and BBVA Compass. The company's personalized health platform integrates health plan administration, holistic wellbeing, and navigation solutions to support organizations in enhancing employee health outcomes and optimizing healthcare investments.

Personify Health Market Opportunities, M&A and Geo Expansions

In March 2024, Personify Health announced strategic additions to its extended leadership team, reinforcing the company's mission to engage and empower individuals to lead healthier lives. These appointments are designed to enhance client success, drive technological and artificial intelligence (AI) innovation, and accelerate strategic growth, aligning with Personify Health's objective of impacting 40 million members by 2027 .

Personify Health Risks and Challenges

The process of rebranding is resource-intensive, involving significant investments in marketing, training, and system integrations. If not managed efficiently, these costs can outweigh the anticipated benefits, leading to financial strain. Moreover, the complexity of integrating diverse systems and cultures can result in operational disruptions.

Personify Health Ecosystem, Partners, Resellers and SI

Personify Health employs a flexible integration strategy that enables clients to unify diverse health and well-being solutions into a cohesive, personalized experience. Through its expansive partner ecosystem, the company collaborates with over 60 certified partners across more than 15 health and wellbeing categories, offering clients a broad selection of science-backed, best-in-class solutions.

Notable partners within this ecosystem include: Aaptiv, Enrich, ExProgram, Whil, OviaHealth, Wellbeats, Sworkit, Cigna Healthcare, Yes Health, Vivante Health, Omada Health, meQ, Carrum Health, Cariloop, Digbi Health, Fidelity Investments, SleepFit, SleepWellBaby, DarioHealth, Sworkit, Les Mills, Unmind, SWORD Health, Noom, Pivot, among others, contribute to an expanding ecosystem.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link:

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