Phenom Strengths, Domain Expertise, and Key Differentiators
Phenom excels in Talent Experience Management by equipping organizations with advanced, data-driven tools to attract, engage, and convert top-tier candidates through personalized digital journeys. Leveraging automation and AI, their platform optimizes every stage of the talent funnel—from building brand awareness and generating interest to nurturing engagement and driving high-quality conversions—empowering companies to consistently deliver measurable recruitment outcomes at scale.
Phenom Recent Developments
In April 2025, Michaels revamped its recruitment strategy with Phenom, transforming its career site into a dynamic, mobile-friendly platform that reflects its creative culture. The new site reduced application drop-off rates by streamlining the process and offering personalized experiences for candidates. By centralizing recruiter workflows and improving candidate engagement, Michaels enhanced both the hiring experience and recruiter efficiency, reinforcing its employer brand.
In collaboration with Deloitte, Phenom has formed a strategic alliance to combine its AI-driven Intelligent Talent Experience platform with Deloitte's human capital expertise. This partnership is designed to help enterprises streamline talent acquisition and management processes, transforming the way they hire, develop, and retain talent while driving sustainable growth
Additionally, Phenom has integrated Adobe Express into its talent marketing solutions, specifically within the Phenom Design Studio and Talent Experience Engine. This integration empowers talent marketers to create on-brand videos, graphics, and digital assets directly within Phenom's platform, significantly reducing production time and maintaining brand consistency across multiple channels . These initiatives underscore Phenom's commitment to leveraging strategic partnerships and technological integrations to revolutionize the talent experience, enabling organizations to attract, engage, and retain top talent more effectively.
In March 2023, Phenom introduced Experience+ (X+), an advanced generative AI feature that boosts platform efficiency by automating content generation, providing actionable insights, and streamlining tasks for candidates, employees, recruiters, managers, and HR teams. Alongside X+, Phenom launched 18 cutting-edge features focused on intelligence and automation, revolutionizing how talent acquisition and management teams attract, develop, and retain top-tier talent, ultimately enhancing their recruitment strategies and overall workforce effectiveness.
Phenom Mergers and acquisitions (M&A) Activities
In April 2025, Michaels revamped its recruitment strategy with Phenom, transforming its career site into a dynamic, mobile-friendly platform that reflects its creative culture. The new site reduced application drop-off rates by streamlining the process and offering personalized experiences for candidates. By centralizing recruiter workflows and improving candidate engagement, Michaels enhanced both the hiring experience and recruiter efficiency, reinforcing its employer brand.
In collaboration with Deloitte, Phenom has formed a strategic alliance to combine its AI-driven Intelligent Talent Experience platform with Deloitte's human capital expertise. This partnership is designed to help enterprises streamline talent acquisition and management processes, transforming the way they hire, develop, and retain talent while driving sustainable growth
Additionally, Phenom has integrated Adobe Express into its talent marketing solutions, specifically within the Phenom Design Studio and Talent Experience Engine. This integration empowers talent marketers to create on-brand videos, graphics, and digital assets directly within Phenom's platform, significantly reducing production time and maintaining brand consistency across multiple channels . These initiatives underscore Phenom's commitment to leveraging strategic partnerships and technological integrations to revolutionize the talent experience, enabling organizations to attract, engage, and retain top talent more effectively.
In March 2023, Phenom introduced Experience+ (X+), an advanced generative AI feature that boosts platform efficiency by automating content generation, providing actionable insights, and streamlining tasks for candidates, employees, recruiters, managers, and HR teams. Alongside X+, Phenom launched 18 cutting-edge features focused on intelligence and automation, revolutionizing how talent acquisition and management teams attract, develop, and retain top-tier talent, ultimately enhancing their recruitment strategies and overall workforce effectiveness.
Phenom Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Phenom applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Phenom and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Phenom TRM Cloud, customers.
Phenom Overview
Ownership: - x
Number of Employees: 1500
Functional Market: Recruiting, Candidate Relationship Management $M, Succession Planning,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Phenom Key Cloud and HCM Applications
Phenom TRM Cloud,
Phenom HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Phenom Revenue Breakdown by Type:
Phenom HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Phenom HCM Applications Revenues By Verticals, $M:
Phenom Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Phenom Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Phenom Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Phenom Customers
No. of Phenom Customers: 700
No. of Phenom HCM Applications Customers: 700
No. of Phenom Cloud HCM Customers: 700
No. of Phenom Cloud HCM Subscribers: 50000
Phenom People has expanded its customer base to over 700 global enterprises, including industry leaders such as Microsoft, Southwest Airlines, General Motors, L'Oréal, and Whole Foods. These organizations leverage Phenom's AI-driven Talent Experience Management platform to enhance their recruitment and employee development strategies. Phenom's solutions have been instrumental in streamlining talent acquisition processes, improving candidate engagement, and supporting internal mobility initiatives across various sectors
Phenom Market Opportunities, M&A and Geo Expansions
Phenom has significant opportunities in the coming years by focusing on global expansion, particularly in emerging markets, and further advancing its AI and GenAI capabilities to optimize talent acquisition, development, and retention. Strengthening strategic partnerships with global enterprises and HR tech providers will boost market reach and facilitate product innovations. Additionally, Phenom can enhance its platform with tools for talent development, career progression, and internal mobility, addressing organizations' evolving workforce needs. Emphasizing sustainability and diversity initiatives will also help Phenom attract and retain diverse talent while promoting inclusive workplaces. By concentrating on these areas, Phenom can continue its growth trajectory and solidify its leadership in Talent Experience Management.
Phenom Risks and Challenges
​Like most SaaS providers, Phenom must navigate complex legal landscapes, including stringent data privacy regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Non-compliance with these laws can lead to substantial fines and damage to the company's reputation. Phenom's diligence in maintaining compliance with global legal regulations while taking an ethical and explainable approach to AI with a focus on transparency to its customers helps minimize this risk.
Additionally, the rise of AI-generated content introduces intellectual property concerns, as the legal frameworks governing ownership and usage rights are still evolving. This uncertainty could result in legal disputes and increased compliance costs. Furthermore, as remote work becomes more prevalent, Phenom must ensure compliance with varying employment laws across different jurisdictions, which can be both complex and costly. Lastly, the company's reliance on AI and automation necessitates continuous innovation to stay ahead of competitors and meet the dynamic needs of the HR industry. Failure to adapt to these technological advancements could hinder Phenom's ability to maintain its market position.​
Phenom Ecosystem, Partners, Resellers and SI
Phenom maintains strategic partnerships with over 250 organizations, including seamless integrations with leading ATS and HCM providers, to deliver comprehensive talent solutions that integrate directly into existing HR technology stacks. These partnerships span implementation specialists who deploy and optimize Phenom's platform, consulting and agency partners who provide strategic talent acquisition guidance, and application partners who ensure seamless data flow and functionality across integrated systems, all supported through dedicated training programs, technical resources, and collaborative go-to-market initiatives.
Recent partnerships demonstrate Phenom's commitment to expanding its ecosystem through high-impact collaborations with industry leaders. Notable alliances include partnerships with Deloitte combining AI-driven talent solutions with human capital expertise, SAP SuccessFactors for seamless data connectivity and integrated HR experiences, AWS providing robust cloud infrastructure and compliance capabilities, Adobe integrating content creation tools directly into Phenom's platform, and Pontoon delivering comprehensive RPO and MSP solutions.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
