Phenom Strengths, Domain Expertise, and Key Differentiators
Phenom specializes in Talent Experience Management, enabling companies to draw in exceptional talent through customized digital interactions. Their platform automates the intricate steps of raising awareness, generating interest, fostering engagement, and acquiring qualified talent.
Phenom Recent Developments
In March 2023, Phenom unveiled Experience+ (X+), a cutting-edge generative AI feature designed to enhance efficiency across its platform. X+ automates content creation, offers actionable insights, and simplifies tasks for candidates, employees, recruiters, managers, HR, and HRIS teams. Phenom also introduced 18 innovative features centered around intelligence and automation, transforming the methods used by talent acquisition and management teams in their pursuit of hiring, developing, and retaining top talent.
In June 2021, Phenom launched the Integration and Configuration Experience, a collection of user-friendly self-service tools that leverage automation to speed up initial implementations and streamline ongoing change management. This new experience reduces the initial deployment time by four weeks and is expected to save Phenom customers 20,000 hours this year. Just weeks prior, Phenom introduced Phenom Mentoring, an innovative product facilitating mentor-mentee relationships between employees and experienced leaders. Phenom Mentoring uses automation and artificial intelligence (AI) to match individuals based on their skills, career paths, location, goals, and mentoring preferences.
In May 2021, Phenom introduced Phenom Hiring Manager, a robust suite of hiring tools that revolutionized the hiring process, management, and collaboration with recruiters. Recognizing the challenges faced by managers in balancing team growth and leadership, Phenom Hiring Manager empowers managers to identify top candidates, manage interviews, assess video submissions, provide real-time feedback to recruiters, and make crucial hiring decisions with ease.
In April 2019, Phenom introduced Talent Experience Management (TXM) as a holistic approach and platform to unify every interaction throughout the talent lifecycle. TXM delivers personalized experiences, transforming potential candidates into thriving employees and enthusiastic brand advocates. Recruiters and management benefit from increased productivity and seamless communication in this unified ecosystem.
In January 2019, Phenom launched Phenom Bot and Phenom Bot Plus, enabling real-time candidate messaging to engage with active and passive job seekers. These bots, powered by conversational AI and available on Phenom Career Sites, allow talent acquisition teams to personalize interactions while automating processes such as qualification, interview scheduling, and answering frequently asked questions. This automation allows TA teams to focus on meaningful candidate interactions, adapting to the changing landscape of job applications and candidate engagement. Candidates now expect customized and immediate responses throughout their journey, from the initial interest to the first day. Phenom's conversational AI responds to this shift by engaging candidates, building profiles, and delivering personalized job recommendations, all within an interactive bot interface.
Phenom Mergers and acquisitions (M&A) Activities
In February 2022, Phenom successfully acquired Tandemploy, a Berlin-based HR tech company dedicated to addressing crucial challenges in employee experiences. This strategic acquisition significantly bolsters the capabilities of Phenom's AI-powered Talent Experience Management (TXM) platform and expands the company's presence in the European market.
Phenom's acquisition streak began in February 2021 with Talentcube, a Munich-based video technology company focused on enhancing user experiences. This addition actively encourages the adoption of video technology among candidates, employees, recruiters, and hiring managers, especially in a post-COVID, remote work environment. Talentcube's technology seamlessly integrates into Phenom's platform, enabling comprehensive video functionality across the entire talent journey.
In December 2020, Phenom acquired Endouble, a reputable Amsterdam-based company known for enhancing candidate experiences throughout Europe. This strategic alliance not only broadens Phenom's regional reach but also contributes valuable technical expertise. It optimizes customer onboarding processes and facilitates widespread adoption of the TXM platform.
Additionally, in September 2020, Phenom announced the acquisition of My Ally, an AI-based HR technology company renowned for its automation expertise. This move reinforces Phenom's ability to deliver an intelligent, omni-channel interview scheduling experience. Notably, this acquisition took place just eight months after Phenom's successful $30 million Series C funding round, underscoring the company's dedication to innovation and expansion.
Phenom Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Phenom applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Phenom and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Phenom TRM Cloud, customers.
Phenom Overview
Ownership: - x
Number of Employees: 1500
Functional Market: Recruiting, Candidate Relationship Management, Succession Planning,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Phenom Key Cloud and HCM Applications
Phenom TRM Cloud,
Phenom HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Phenom Revenue Breakdown by Type:
Phenom HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2023 HCM Revenues, By HR Segment, $M | |
Phenom HCM Applications Revenues By Verticals, $M:
Phenom Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Phenom Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Phenom Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Phenom Customers
No. of Phenom Customers: 500
No. of Phenom HCM Applications Customers: 500
No. of Phenom Cloud HCM Customers: 500
No. of Phenom Cloud HCM Subscribers: 1 Billion
Established in 2011, Phenom boasts a team of over 1,500 professionals and has gained the trust of 500+ global organizations. Some of its prominent clients include Southwest Airlines, Kuehne+Nagel, Land O'Lakes, Micro Focus, Quadient, MGM Resorts International, Stanford Health Care, Bank of Montreal, Aerotek, Alight, and BAE Systems, among others.
Phenom Market Opportunities, M&A and Geo Expansions
In April 2021, Phenom secured $100 million in a Series D funding round, propelling the company towards its mission of assisting one billion individuals in finding suitable employment opportunities. Backed by notable investors such as B Capital Group, Dragoneer Investment Group, Omers Growth Equity, and GoldenArc Capital, Phenom now boasts a valuation of $1.4 billion, according to CEO Mahe Bayireddi.
In October 2021, Phenom bolstered its global expansion efforts by appointing two key executives. Thomas Gerstner took the helm of Phenom's Central Europe operations, while Andy Joeres assumed responsibility for initiatives in the United Kingdom, Ireland, Northern Europe, the Middle East, and Africa. These strategic appointments were made to sustain the company's growth momentum in the EMEA region, where there has been a skyrocketing demand for talent experience, AI, and automation solutions from HR teams.
In January 2020, Phenom raised $30 million in a Series C funding round, spearheaded by WestBridge Capital. This funding round also saw participation from notable entities like Omidyar Ventures, the venture capital firm of eBay founder Pierre Omidyar, as well as AXA Venture Partners, Sierra Ventures, Sigma Prime Ventures, Karlani Capital, and a fund associated with AllianceBernstein.
Phenom continues to make substantial investments in research and development, focusing on enhancing its artificial intelligence capabilities to strengthen its Talent Relationship Marketing offerings. These endeavors reflect Phenom's commitment to advancing technology and providing innovative solutions in the ever-evolving landscape of talent acquisition and management.
Phenom Risks and Challenges
Over the last two years, Phenom has undergone significant shifts in its leadership, including the appointment of key roles such as Vice President of Business Development, Vice President of International Sales and Strategic Partnerships, Vice President of Customer Experience, Vice President of Client Strategy, and Vice President of Client Services.
Looking ahead, the company is gearing up to implement a new Go-To-Market strategy and sales execution plan in the upcoming quarters. The primary focus is on increasing the customer base substantially to achieve a critical mass, which is pivotal for its long-term success.
Phenom Ecosystem, Partners, Resellers and SI
In a significant move, Phenom strengthened its collaboration with UKG, a provider of HR, payroll, and workforce management solutions, in December 2022. The expansion of their technology partnership introduced certifications for Job Sync and Hosted Apply, allowing businesses employing both Phenom and UKG Pro Recruiting to enhance the candidate experience. By refining the application process and incorporating automation, organizations can not only create a smoother application journey but also significantly reduce manual tasks, leading to improved recruiter efficiency. This strategic alignment between Phenom and UKG promises a more seamless and efficient recruitment process for companies, underscoring the importance of innovative technology in shaping the future of HR and talent acquisition.
In July 2023, Phenom joined forces with Pontoon, a provider of Recruitment Process Outsourcing (RPO) and Managed Service Provider (MSP) solutions. This partnership brings forth a powerful AI-driven talent experience solution that is both comprehensive and integrated. Together, they offer exceptional levels of hyper-personalization and automation, enhancing recruitment outcomes, including faster hiring processes. Additionally, Phenom unveiled a collaboration with Microsoft Teams in November 2020. This integration simplifies coordination between recruiters and hiring managers during talent acquisition, creating a seamless experience for employees and candidates alike. Through this integration, Phenom streamlines communication within Teams, reducing collaborative challenges for businesses of all sizes.
Phenom Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- Phenom Public Cloud and Infrastructure (IaaS)
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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