Plum Strengths, Domain Expertise, and Key Differentiators
Plum reported an 18% year-over-year growth in 2024 and is continuing its expansion into 2025. The company’s assessment platform is being adopted by a growing number of enterprise organizations seeking data-driven methods to enhance hiring and talent strategies. With an expanding customer base, increased strategic collaborations, and ongoing product development efforts, Plum is positioning its platform as a tool for organizations aiming to better understand and develop workforce potential through a science-based approach.
Plum Recent Developments
Plum has developed Role Model, an automated job analysis engine designed to address inefficiencies in traditional job analysis processes, which are often considered slow, subjective, and inconsistently applied. Role Model converts plain-text job descriptions into science-based behavioral benchmarks within seconds. By identifying the core soft skills associated with job performance, the tool is intended to support organizations in creating well-defined roles from the outset, with the goal of enhancing fairness, accuracy, and overall hiring effectiveness.
Plum Mergers and acquisitions (M&A) Activities
Plum has developed Role Model, an automated job analysis engine designed to address inefficiencies in traditional job analysis processes, which are often considered slow, subjective, and inconsistently applied. Role Model converts plain-text job descriptions into science-based behavioral benchmarks within seconds. By identifying the core soft skills associated with job performance, the tool is intended to support organizations in creating well-defined roles from the outset, with the goal of enhancing fairness, accuracy, and overall hiring effectiveness.
Plum Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Plum applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Plum and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Plum Platform customers.
Plum Overview
Ownership: - Pearson Ventures, JFF Ventures, Strada Education Network, Export Development Canada (EDC), Real Ventures, BDC Capital’s Women in Technology Venture Fund, Boston-based EduLab Capital Partners, Chicago’s Impact Engine
Number of Employees: 60
Functional Market: Sourcing, Onboarding, Recruiting, Candidate Relationship Management $M, Performance Management, Learning and Development, Succession Planning,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Plum Key Cloud and HCM Applications
Plum Platform
Plum HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Plum Revenue Breakdown by Type:
Plum HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Plum HCM Applications Revenues By Verticals, $M:
Plum Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Plum Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Plum Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Plum Customers
No. of Plum Customers: 110
No. of Plum HCM Applications Customers: 110
No. of Plum Cloud HCM Customers: x
No. of Plum Cloud HCM Subscribers: x
Plum continues to see strong adoption from companies looking to modernize and strengthen their skills-based hiring processes, with Move Medical serving as a standout example. Faced with the challenges of inconsistent interviews and misaligned expectations, Move Medical turned to Plum to bring structure, speed, and confidence to their recruitment. Today, they use Plum to define roles clearly, align hiring teams early, and base their decisions on consistent, science-backed criteria. The result is a faster, fairer, and more thoughtful process that both hiring teams and candidates appreciate.
Plum Market Opportunities, M&A and Geo Expansions
Plum has introduced new solutions aimed at streamlining the hiring process through the use of automation and behavioral science. The company's Role Model tool automates job analysis, a process often considered time-consuming and inconsistent. In addition, Plum has developed a structured interview guide that generates behaviorally and situationally anchored questions based on traits identified as important for specific roles. These tools are designed to help reduce guesswork and bias in hiring, supporting more consistent and informed decision-making by recruitment teams.
Plum Risks and Challenges
In a down economy, the risks of using assessments in hiring include overreliance on a single data point, reinforcement of bias if tools are not scientifically validated, misalignment with the actual needs of the role, overlooking high-potential internal talent, and placing too much confidence in results without proper context or interpretation, all of which can lead to costly mis-hires when organizations can least afford them.
Plum Ecosystem, Partners, Resellers and SI
Plum is expanding its reach through a network of strategic partnerships and integrations with established HR technology providers. Collaborations with platforms such as SAP SuccessFactors, Greenhouse, iCIMS, Paylocity, and Fountain enable organizations to incorporate Plum’s behavioral science tools within existing recruitment workflows. These integrations are designed to support more streamlined and consistent hiring processes by providing data-driven insights. Plum’s availability through marketplaces like the SAP Store and iCIMS Marketplace reflects efforts to broaden the accessibility and scalability of its hiring solutions across various organizational sizes.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
