Qualtrics Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

333 West River Park Drive

Provo, UT, 84604, United States

1 385-203-4999

https://www.qualtrics.com/

26 Qualtrics

Qualtrics Strengths, Domain Expertise, and Key Differentiators

Qualtrics offers an experience management platform that helps organizations improve customer, employee, product, and brand experiences. CustomerXM helps businesses understand and enhance the customer journey, while EmployeeXM focuses on boosting employee engagement and retention. ProductXM enables teams to gather feedback for better product development, and BrandXM tracks brand perception and performance. All solutions are powered by AI-driven analytics, automated workflows, and seamless integrations with enterprise systems.

Qualtrics Recent Developments

Between 2022 and 2025, Qualtrics launched a series of innovations to enhance customer and employee experience through advanced AI and data analytics. In 2025, the company introduced Qualtrics Edge, a market intelligence platform combining AI, synthetic insights, and expert advisory services, and Experience Agents, AI-driven agents built on LangChain’s LangGraph to deliver personalized interactions at scale. Earlier, it rolled out new AI features in XM for Employee Experience to turn complex feedback into actionable insights, and achieved FedRAMP Moderate Authorization for its XM Discover suite, enabling U.S. federal agencies to leverage its AI-powered analytics. Notable earlier releases include Digital Experience Analytics (DXA) for behavioral web analytics, CrossXM to unify employee, customer, and brand insights, and Video Feedback, bringing machine learning to qualitative video responses.

Qualtrics Mergers and acquisitions (M&A) Activities

In June 2023, Qualtrics completed its acquisition by Silver Lake, in partnership with the Canada Pension Plan Investment Board (CPP Investments), gaining full ownership, including SAP’s majority stake. Earlier, in 2021, Qualtrics expanded its capabilities through two key acquisitions: Clarabridge in October, enhancing its platform with AI-driven customer feedback analysis across multiple channels, and SurveyVitals in December, strengthening its presence in healthcare experience management by partnering with over 350 healthcare organizations and 16,000 clinicians globally.

Qualtrics Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Qualtrics applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Qualtrics and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Qualtrics CustomerXM, Qualtrics EmployeeXM, Qualtrics BrandXM, Qualtrics ProductXM, Qualtrics DesignXM, Qualtrics CoreXM, dscvrXM customers.

Qualtrics Key Cloud and HCM Applications

Qualtrics CustomerXM, Qualtrics EmployeeXM, Qualtrics BrandXM, Qualtrics ProductXM, Qualtrics DesignXM, Qualtrics CoreXM, dscvrXM

Qualtrics HCM and Cloud HCM Applications Revenues, $M:

Type/Year20232024YoY Growth, %
Total Revenues, $M Subscribe Subscribe Subscribe
HCM Applications Revenues, $M Subscribe Subscribe Subscribe

* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.

Qualtrics Revenue Breakdown by Type:

TypeLicenseServicesHardwareS&MSaaSPaaSIaaSOtherTotal
% of Total Revenues Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe 100%
Revenues, $M Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe Subscribe

Qualtrics Total and HCM Applications Revenues by Region:

Region% of Total Revenues2024 Total Revenues, $M2024 HCM Applications Revenues, $M
Americas Subscribe Subscribe Subscribe
EMEA Subscribe Subscribe Subscribe
APAC Subscribe Subscribe Subscribe
Total Subscribe Subscribe Subscribe

Qualtrics Direct vs Indirect sales

TypeDirect SalesIndirect SalesTotal
Type % Subscribe Subscribe Subscribe
Revenues, $M Subscribe Subscribe Subscribe

Qualtrics Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Qualtrics Customers


No. of Qualtrics Customers: 20000

No. of Qualtrics HCM Applications Customers: x

No. of Qualtrics Cloud HCM Customers: 20000

No. of Qualtrics Cloud HCM Subscribers: x


Qualtrics serves over 20,000 customers in more than 120 countries, analyzing upwards of 3.5 billion conversations annually in over 20 languages through its XM Platform. Recognized as a trusted leader in global experience management, Qualtrics supports a wide range of industries with a diverse client base that includes Goldman Sachs, Pinterest, BMW, Under Armour, Mercado Libre, UPS, Kroger, MasterCard, JetBlue, and many more.

Qualtrics Market Opportunities, M&A and Geo Expansions

In September 2024, Qualtrics announced a US$200 million commitment to double its investment in Latin America and the Caribbean (LATAM) over the next five years. This initiative aims to expand the company’s regional expertise, capabilities, and operations, supporting organizations in enhancing customer and employee experiences to strengthen customer loyalty, increase employee engagement, and elevate brand awareness.

Qualtrics Risks and Challenges

Scaling rapidly in new geographies—especially LATAM and APAC—demands localized expertise, stronger brand presence, and compliance agility, which could strain operations.

Qualtrics Ecosystem, Partners, Resellers and SI

In January 2025, Qualtrics announced a new partnership aimed at integrating SAP SuccessFactors with Qualtrics XM for Employee Experience. This collaboration is designed to enhance employee engagement, reduce attrition, retain top talent, and boost productivity. The Qualtrics Partner Network, comprising over 400 global companies—including Adobe, Salesforce, Deloitte, Accenture, and Korn Ferry—supports these efforts by delivering transformative business outcomes across strategic, innovation, advisory, alliance, and delivery categories.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.


Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).


For additional information on our methodologies, here's the link:

https://www.appsruntheworld.com/About Us
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ