QuestionPro Strengths, Domain Expertise, and Key Differentiators
QuestionPro is a global provider of online survey and research services, including specific platforms for Customer Experience, Research & Insights, and Employee/Workforce experience, that are used and trusted by thousands of companies worldwide, including more than a dozen in the Fortune 500 and numerous vehicle brands such as BMW.
QuestionPro's platform stands out for its robust AI capabilities, including advanced analytics and sentiment analysis. The integration of tools like PathosAI allows for deep insights into customer emotions, enhancing the quality of feedback analysis. ​The platform's flexibility is evident in its support for over 100 languages and its mobile optimization, ensuring accessibility and ease of use across diverse user bases.
QuestionPro Recent Developments
In 2023, QuestionPro introduced QxBot, a generative AI feature designed to streamline survey creation. QxBot enables users to build surveys rapidly using a conversational interface, enhancing efficiency and reducing the complexity of survey design
QuestionPro Mergers and acquisitions (M&A) Activities
In 2024, the company acquired Tactix, a qualitative research platform, marking its entry into the French market. ​Also acquired Cmiles CX, integrating on-site, emoji-based experience rating technology to create a comprehensive omni-channel approach for measuring customer satisfaction and loyalty.
In 2023, QuestionPro made three strategic acquisitions—PathosAI, Patient Safety Group, and Pundit Consultantz. These acquisitions bring advanced capabilities in AI-driven brand reputation, patient safety insights for health systems, and healthcare innovation consultancy to QuestionPro, positioning the company to provide comprehensive solutions for understanding and influencing consumer behavior. Additionally, Arti Bedi Pullins, founder of Pundit Consultants, assumes the role of President and Chief Healthcare Officer at QuestionPro.
In November 2021, QuestionPro acquired Bryght AI, a conversational intelligence platform that helps companies drive customer retention, satisfaction, conversion, and compliance by analyzing digital customer brand engagement. QuestionPro will add Bryght AI’s technology across all of its survey and research platforms.
QuestionPro Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying QuestionPro applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of QuestionPro and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified QuestionPro customers.
QuestionPro Overview
Ownership: - x
Number of Employees: 450
Functional Market: Performance Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
QuestionPro Key Cloud and HCM Applications
QuestionPro
QuestionPro HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
QuestionPro Revenue Breakdown by Type:
QuestionPro HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
QuestionPro HCM Applications Revenues By Verticals, $M:
QuestionPro Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
QuestionPro Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
QuestionPro Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified QuestionPro Customers
No. of QuestionPro Customers: 4800
No. of QuestionPro HCM Applications Customers: x
No. of QuestionPro Cloud HCM Customers: x
No. of QuestionPro Cloud HCM Subscribers: 3500000
Question Pro has over 3.5 million users across 40 countries. QuestionPro serves a diverse clientele, ranging from small businesses to Fortune 100 companies. Its tools are utilized across various industries, including healthcare, education, and retail, to gather and analyze customer and employee feedback.
QuestionPro Market Opportunities, M&A and Geo Expansions
With the acquisition of Enprecis Group from Bregal Sagemount, QuestionPro announced a new service – AutoX – which is the first and only 360-degree solution for OEMs - where data from Employees, Customers, Research and Vehicle Quality are combined and analyzed in a single data platform. The growing demand for real-time customer insights presents significant opportunities for QuestionPro. Its strategic partnerships, such as the one with Kantar, aim to enhance Voice of Customer programs and customer experience strategies through automation and advanced research technologies.
QuestionPro Risks and Challenges
As the market for survey and research platforms becomes increasingly competitive, QuestionPro faces challenges in differentiating its offerings. Ensuring data privacy and compliance with global regulations is also critical, given the sensitive nature of the data collected. Despite being reasonably priced, customers are likely to end up paying more for additional advanced features.
QuestionPro Ecosystem, Partners, Resellers and SI
The company expanded its global footprint, with offices across the US, Canada, Mexico, the UK, Germany, Japan, Australia, the UAE, and India. Recently, they acquired several companies with survey products used by large global companies that added to their customer base.
QuestionPro has established a robust ecosystem through strategic partnerships, and collaboration with Thematic integrates advanced text analytics into its survey platform, enhancing the depth of customer feedback analysis. ​The partnership with Kantar combines QuestionPro's survey technology with Kantar's advisory services, aiming to improve customer experience insights.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
