Rippling Strengths, Domain Expertise, and Key Differentiators
Rippling stands out in the workforce management sector for its all-encompassing platform that seamlessly integrates HR, IT, and finance operations. This unified approach allows businesses to manage employee data across multiple applications from a single source of truth, significantly reducing administrative overhead and enhancing operational efficiency. The platform’s ability to automate routine tasks such as payroll, benefits administration, and IT management enables organizations to focus on strategic initiatives rather than day-to-day administrative duties. One of Rippling’s key strengths is its scalability, catering to a wide range of businesses from small startups to large enterprises with over 1,000 employees. This flexibility is complemented by the platform’s user-friendly interface and extensive customization options, allowing companies to tailor workflows to their specific needs. Rippling’s global presence, with operations in regions like the Asia-Pacific and Europe, positions it well to support businesses with international operations, ensuring compliance with local regulations and facilitating smooth workforce management across borders. Financially, Rippling demonstrates robust market confidence, having secured significant funding rounds in recent years, including a Series F round in April 2024 that valued the company at $13.5 billion and a Series G round in May 2025 at $16.8 billion. This financial stability underpins its ability to invest in product development and expansion, further solidifying its position as a leader in the HR tech industry. Rippling’s revenue growth, reaching $412 million in 2024 from $350 million in 2023, reflects its expanding user base and increasing adoption across various industries.
Rippling Recent Developments
Rippling has solidified its position as a leader in the HR tech industry through continuous innovation and strategic financial maneuvers. Following the launch of Rippling Recruiting in August 2023, which integrated end-to-end recruitment tools into its platform, Rippling introduced several new features in 2024. These include smart scheduling for interviews, which automates the process of finding optimal interview times, and the IT Management app, providing a centralized dashboard for managing user devices and access. These enhancements have further integrated HR, IT, and finance operations, enabling businesses to execute with greater agility. In April 2024, Rippling announced a Series F fundraising round, raising $200 million and achieving a valuation of $13.5 billion, led by Coatue with participation from Founders Fund, Greenoaks, and new investor Dragoneer. This was followed by a $450 million Series G round in May 2025, elevating its valuation to $16.8 billion, with new backers including Sands Capital and GIC. These funding rounds underscore investor confidence in Rippling’s growth trajectory and its ability to deliver comprehensive workforce solutions. Additionally, Rippling signed agreements to repurchase up to $590 million in equity from current and former employees and early investors in 2024, and conducted a $200 million tender offer in 2025, reflecting its commitment to stakeholder liquidity.
Rippling Mergers and acquisitions (M&A) Activities
Rippling’s M&A activities in 2025 reflect its strategic focus on enhancing its technological capabilities. In January 2025, Rippling acquired Lekko, a company known for its expertise in building dynamic software tools that enhance code systems’ scalability and flexibility. This acquisition is expected to strengthen Rippling’s engineering capabilities, enabling the company to further innovate and improve its workforce management platform. By integrating Lekko’s talented team of engineers, led by founder Konrad Niemiec, Rippling aims to accelerate its product development initiatives and enhance the overall user experience for its customers. This move follows Rippling’s history of acquiring founder-led teams, such as Fuzzbuzz in 2023 and RunX in 2022, to bolster its engineering and infrastructure efforts.
Rippling Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Rippling applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Rippling and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Rippling HCM, Rippling Payroll, Rippling IT, Rippling Spend customers.
Rippling Overview
Ownership: - x
Number of Employees: 3057
Functional Market: Absence Management, Workforce Analytics, Workforce Scheduling, Time and Attendance, Core HR, Payroll, Benefits Administration, Compliance, Sourcing, Onboarding, Recruiting, Candidate Relationship Management $M, Applicant Tracking Systems, Performance Management, Learning and Development, Succession Planning, Compensation Management,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Rippling Key Cloud and HCM Applications
Rippling HCM, Rippling Payroll, Rippling IT, Rippling Spend
Rippling HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Rippling Revenue Breakdown by Type:
Rippling HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Rippling HCM Applications Revenues By Verticals, $M:
Rippling Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Rippling Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Rippling Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Rippling Customers
No. of Rippling Customers: 20000
No. of Rippling HCM Applications Customers: 20000
No. of Rippling Cloud HCM Customers: 20000
No. of Rippling Cloud HCM Subscribers: x
Rippling’s customer base has grown to include over 20,000 businesses as of 2025, spanning a wide range from small startups with just two employees to large enterprises with over 1,000 employees, effectively covering approximately 80% of the US workforce. Prominent companies utilizing Rippling’s innovative solutions include Superhuman, Chess.com, Highnoon, Double Good, Compass Coffee, Millennial Restaurant Group, Qualio, and, as of 2025, Y Combinator. These organizations have reported significant benefits from using Rippling, such as a tenfold increase in technology onboarding speed, a 96% reduction in HR and IT tasks, and substantial savings of up to 15 hours per month and $50,000 in software expenses. Rippling’s high customer retention rate, with 99.5% of its PEO customers staying with the platform year over year as of December 2024, underscores the value and satisfaction derived from its services. This retention is attributed to Rippling’s ability to grow with its customers, offer transparent and predictable renewal rates, and provide superior technology compared to traditional PEOs, which often lose 10% of their customers annually due to issues like rising benefits rates or outgrown services.
Rippling Market Opportunities, M&A and Geo Expansions
Rippling has seized significant opportunities for growth and expansion in recent years. Following its successful launches in the United Kingdom and Ireland, the company has further penetrated the Asia-Pacific (APAC) region, establishing its APAC headquarters in Sydney, Australia, with a team of 30 and plans for aggressive hiring across sales, marketing, and product teams. This move positions Rippling to capitalize on the growing demand for comprehensive workforce management solutions in the APAC market, where it already serves notable clients such as SiteMate, Liven, Omniscient Neurotechnology (O8t), Notion, Anduril, and Anthropic. Rippling’s presence in India and Singapore, along with plans for a launch in New Zealand, signals its intent to establish a comprehensive footprint across the APAC region. In addition to geographic expansion, Rippling has leveraged its strong financial position, raising $200 million in a Series F round in April 2024 and $450 million in a Series G round in May 2025, to invest in product development and innovation. The company is enhancing its existing suite of products and developing new offerings, including a fourth cloud service targeting a new area of business operations. This strategic investment aims to broaden Rippling’s market reach and provide even more value to its customers by addressing additional aspects of workforce management. Rippling’s commitment to innovation is further evidenced by its integration of artificial intelligence (AI) features into its platform, which will help automate and optimize various HR, IT, and finance processes. By continuously evolving its product offerings, Rippling ensures that it remains at the forefront of the workforce management industry, ready to meet the changing needs of businesses globally. The company’s expansion of its Employer of Record (EOR) program to eight new countries in 2024, including Colombia, Denmark, and New Zealand, further enhances its ability to support global hiring and payroll needs.
Rippling Risks and Challenges
Rippling operates in a highly competitive landscape, facing off against industry giants such as Gusto, Workday, Zenefits, and ADP. These established players benefit from substantial financial resources, extensive market presence, and a history of profitability, which can provide them with a strategic advantage, especially during economic downturns or when venture capital markets tighten. The financial stability of these competitors allows them to pursue aggressive growth strategies, including potential acquisitions of Rippling’s smaller rivals, thereby consolidating their market positions and intensifying competition. Additionally, Rippling has encountered legal challenges, notably a lawsuit filed against competitor Deel in March 2025, alleging corporate espionage. Such legal disputes can divert resources and attention away from core business activities and potentially damage Rippling’s reputation if not handled effectively. The publicity surrounding the lawsuit, however, has reportedly attracted new clients, indicating a complex impact on Rippling’s market position. The HR tech industry is also experiencing saturation with a proliferation of Software-as-a-Service (SaaS) solutions, making it increasingly challenging for Rippling to stand out and attract new customers. Companies are now managing an average of 16+ HR systems, often with overlapping functionality, which can lead to fragmentation and inefficiencies. While Rippling aims to solve this problem with its unified platform, the crowded market requires continuous innovation and differentiation to maintain its competitive edge. Furthermore, as a company handling sensitive employee data, Rippling must remain vigilant against cybersecurity threats. The global average cost of a data breach reached $4.88 million in 2024, highlighting the critical need for robust security measures to protect both the company and its clients. Reputational harm from a security incident could significantly impact customer trust, a key asset in the digital age. Lastly, broader economic conditions, including interest rates, inflation, and geopolitical tensions, can influence Rippling’s business operations and growth prospects. The timing of its Series G funding round in May 2025, amidst market volatility due to tariff announcements, underscores the potential impact of external economic factors on its financial strategy.
Rippling Ecosystem, Partners, Resellers and SI
Rippling’s ecosystem has continued to expand, reinforcing its position as a global leader in workforce management solutions. The company’s strategic expansion into Dublin, Ireland, announced in 2023, marks a significant milestone, with plans to create approximately 100 new jobs in sales, marketing, and engineering roles. This move not only underscores Rippling’s commitment to tapping into Dublin’s rich talent pool and dynamic business environment but also strengthens its presence in the European market, providing enhanced support and service to its growing customer base. As of 2024, Rippling employed over 35 staff in Ireland, with plans to further scale its operations. In addition to its geographic expansion, Rippling has fostered a robust network of partnerships and integrations. The company has established collaborations with leading HR and IT solution providers such as HubSpot, Workday, Justworks, and Paylocity, enabling it to offer a more comprehensive suite of services and integrations that cater to the diverse needs of its clients. These partnerships facilitate seamless connectivity between Rippling’s platform and other business tools, ensuring that employee data flows accurately and efficiently across various systems. Rippling’s partnership with Merge, announced in 2024, further enhances its integration capabilities, allowing customers to form their own partnerships with SaaS vendors quickly and securely. Rippling’s platform is integrated with over 500 apps, allowing businesses to automate and streamline their operations by connecting their existing software with Rippling’s unified workforce management system. This extensive integration capability enhances the value proposition of Rippling’s offerings, making it easier for companies to manage their HR, IT, and finance functions from a single, centralized platform. The company’s focus on advanced security features, such as device trust and conditional access policies, ensures that these integrations are secure and reliable, addressing the growing need for robust cybersecurity in the HR tech space. By leveraging these partnerships and integrations, Rippling not only enhances its product offerings but also positions itself as a key player in the broader HR tech ecosystem, driving innovation and efficiency in workforce management globally. The company’s recognition as a Y Combinator success story, coupled with its role as a client of Y Combinator in 2025, further underscores its strong ties to the startup and tech community.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
