Siesa Strengths, Domain Expertise, and Key Differentiators
Siesa, established in 1981 by Fernando Otoya Dominguez and Manuel Bareto, stands as a pioneer in providing ERP solutions. A key strength lies in its affiliation with the ASPEL holding since 2013, alongside Aspel and Intelisis, collectively boasting over 600,000 clients in Latin America. The company's diversified portfolio includes ERP Financials and Learning modules, showcasing a commitment to holistic enterprise solutions. While specific details on AI/ML features are not explicitly mentioned, Siesa's longstanding expertise positions it as a trusted player in the digital transformation landscape.
Siesa Recent Developments
In recent years, Siesa has undergone strategic expansions, solidifying its position in the digital solutions landscape. Notably, the acquisition of a portion of Zeus Tecnology, specializing in hotel software design, signifies Siesa's commitment to diversification and innovation. Founded in 1981, Siesa has also secured majority stakes from Opal Group (70%) and E-Solutions (80%) in 2018, reflecting a focused approach to market consolidation and growth. While specific revenue and profit data are not disclosed, these strategic moves indicate a proactive stance in adapting to evolving market demands.
Siesa Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Siesa applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Siesa and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Siesa ERP, Siesa POS, Siesa CRM, Siesa e-Commerce, Siesa HCM, Siesa Intelligence, Siesa e-Invoicing, Siesa Mobile customers.
Siesa Overview
Ownership: - x
Number of Employees: 950
Functional Market: Scheduling, Payroll, Benefits Administration, Recruiting,
Key Verticals: Automotive, Construction, Consumer Packaged Goods, Distribution, Healthcare, Leisure and Recreation, Hospitality, Manufacturing, Professional Services, Retail, Transportation,
Siesa Key Cloud and HCM Applications
Siesa ERP, Siesa POS, Siesa CRM, Siesa e-Commerce, Siesa HCM, Siesa Intelligence, Siesa e-Invoicing, Siesa Mobile
Siesa HCM and Cloud HCM Applications Revenues, $M:
Type/Year | 2022 | 2023 | YoY Growth, % |
---|---|---|---|
Total Revenues, $M | Subscribe | Subscribe | Subscribe |
HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Siesa Revenue Breakdown by Type:
Siesa HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2023 HCM Revenues, By HR Segment, $M | |
Siesa HCM Applications Revenues By Verticals, $M:
Siesa Total and HCM Applications Revenues by Region:
Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 HCM Applications Revenues, $M |
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Americas | Subscribe | Subscribe | Subscribe |
EMEA | Subscribe | Subscribe | Subscribe |
APAC | Subscribe | Subscribe | Subscribe |
Total | Subscribe | Subscribe | Subscribe |
Siesa Direct vs Indirect sales
Region | Direct Sales | Indirect Sales | Total |
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Type % | Subscribe | Subscribe | Subscribe |
Revenues, $M | Subscribe | Subscribe | Subscribe |
Siesa Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Siesa Customers
No. of Siesa Customers: 10000
No. of Siesa HCM Applications Customers: x
No. of Siesa Cloud HCM Customers: x
No. of Siesa Cloud HCM Subscribers: 50000
Siesa boasts an impressive clientele, with over 10,000 customers and 50,000 users spread across seven Latin American countries. Among its notable customers are Super Inter Supermercados, GYJ Empresas de Acero, Interaseo S.A. E.S.P., Grupo San Pio, and Grupo Atlas de Seguridad Integral. This diverse customer base underscores Siesa's ability to cater to various industries and regions within Latin America.
Siesa Market Opportunities, M&A and Geo Expansions
The Latin American region presents significant opportunities for Siesa to capitalize on digital transformation trends. With a robust portfolio ranging from ERP Financials to Learning modules, Siesa is well-positioned to tap into both horizontal and vertical market segments. However, the challenge lies in expanding sales beyond South America, necessitating a strategic approach to navigate new regions. Embracing Cloud, IoT, AI, and ML technologies could further elevate Siesa's offerings to meet evolving market expectations.
Siesa Risks and Challenges
While Siesa's regional focus has been a strength, it also poses a challenge in terms of expanding sales outside of South America. The company needs to navigate complexities associated with entering new markets, including regulatory compliance and cultural nuances. Additionally, the dynamic nature of the IT industry poses both internal and external risks, emphasizing the importance of agility and foresight in the face of evolving market dynamics.
Siesa Ecosystem, Partners, Resellers and SI
Siesa's presence spans seven branches across Colombia, Mexico, Peru, and Venezuela, forming a foundational ecosystem. While specific details on technology integrations are not provided, Siesa's strategic partnerships within the ASPEL holding contribute to a broader network effect. Collaborations with system integrators and value-added resellers can further amplify Siesa's reach, fostering a dynamic ecosystem that adapts to the evolving needs of clients in the Latin American market.
Siesa Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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- Siesa Public Cloud and Infrastructure (IaaS)
- Siesa Platform (PaaS)
- Siesa Application Delivery
- Siesa Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
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