Smart Sparrow, a Pearson Company Strengths, Domain Expertise, and Key Differentiators
Smart Sparrow is a course-building platform for adaptive courseware. The courseware includes student and course analytics and allows for the integration of virtual labs and simulations. Smart Sparrow’s adaptive capabilities do not use pre-defined algorithms; rather, instructors can create the adaptive rules themselves. Built-in Analytics & Reports provide powerful insight into what and how students are learning.
Smart Sparrow, a Pearson Company Recent Developments
In September 2021, David Rowe, the Chief Operating Officer of Smart Sparrow, and later the Senior Director of Operations in Pearson charged with implementing the acquired Smart Sparrow platform as a courseware development platform, plus online learning products, that enhance Pearson’s digital-first strategy and improve the learning outcomes of millions of students, left his post.
Smart Sparrow, a Pearson Company Mergers and acquisitions (M&A) Activities
In January 2020, Pearson acquired Smart Sparrow, digital learning technology and ed-tech innovator based in Sydney, Australia, for $25 million. The deal marks the latest in a series of acquisitions involving digital courseware, the industry parlance for online products that leverage data and technology to personalize the course instruction and feedback that each student receives. One such provider, Acrobatiq, was acquired in 2018. The following year, Knewton was also bought in a deal that has become a poster child for education technology hype. The technology being acquired will enhance Pearson's current capabilities in adaptive learning significantly and will help accelerate the roll-out of Pearson's Global Learning Platform (GLP). The GLP is an engine that enables Pearson and its partners to launch breakthrough personalized learning experiences for students more quickly and with better outcomes.
Smart Sparrow, a Pearson Company Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Smart Sparrow, a Pearson Company applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Smart Sparrow, a Pearson Company and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Smart Sparrow Adaptive eLearning Platform customers.
Smart Sparrow, a Pearson Company Overview
Ownership: - PSON (LON)
Number of Employees: 43
Functional Market: Learning and Development,
Key Verticals: Banking and Financial Services, Education, Professional Services,
Smart Sparrow, a Pearson Company Key Cloud and HCM Applications
Smart Sparrow Adaptive eLearning Platform
Smart Sparrow, a Pearson Company HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2019 | 2020 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Smart Sparrow, a Pearson Company Revenue Breakdown by Type:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Smart Sparrow, a Pearson Company HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % | 2020 HCM Revenues, By Sub-Functional Markets, $M | |
Smart Sparrow, a Pearson Company HCM Applications Revenues By Verticals, $M:
Smart Sparrow, a Pearson Company Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2020 Total Revenues, $M | 2020 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Smart Sparrow, a Pearson Company Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Smart Sparrow, a Pearson Company Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Smart Sparrow, a Pearson Company Customers
No. of Smart Sparrow, a Pearson Company Customers: 700
No. of Smart Sparrow, a Pearson Company HCM Applications Customers: 700
No. of Smart Sparrow, a Pearson Company Cloud HCM Customers: 700
No. of Smart Sparrow, a Pearson Company Cloud HCM Subscribers: x
Smart Sparrow's Learning PLatform is trusted by over 700 institutions globally across K-12, higher education, and corporate. Some of the company's customers are: ASX, Griffit University, University of South Florida, California State University, Joliet Junir College, ANZ Banking Group, La Trobe, Arizona State University, James Cook University, Cengage, Capacity Australia, Saint Leo University, CAANZ, NYIT, University of Queensland and many more.
Smart Sparrow, a Pearson Company Market Opportunities, M&A and Geo Expansions
The Adaptive Learning Software Market is sharply growing. The increased demand for eLearning emanates from a couple of factors - mainly from the Covid pandemic, and the expanding digitalization of the companies and universities. The trend is expected to persist well into 2021, 2022, and further. This trend presents a prime opportunity for the exponential growth of Smart Sparrow.
Smart Sparrow, a Pearson Company Risks and Challenges
Due to the Covid pandemic and the subsequent restrictions which left millions locked in their homes, there is а surge in the development of new software solutions in the Adaptive Learning Software Market. The strong competition and the acquisition of Smart Sparrow by Pearson may lead to the platform losing its edge and robustness.
Smart Sparrow, a Pearson Company Ecosystem, Partners, Resellers and SI
With offices in Sydney and San Francisco, Smart Sparrow are dedicated to supporting renowned teaching and putting faculty first to unlock the potential of adaptive learning.
Smart Sparrow has established collaborative partnership with Australian universities to improve student engagement. The company's first Gold Preferred Partner was Dimensional Learning Solutions (DLS).
Smart Sparrow, a Pearson Company Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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