Sprinklr Acknowledged as a Key HR Software Provider by APPS RUN THE WORLD in the HCM Top 500 Market Report

Sprinklr Strengths, Domain Expertise, and Key Differentiators

Sprinklr is a unified customer experience management (Unified-CXM) platform purpose-built for enterprises. It offers an extensive suite of capabilities, including social media marketing, advertising, content management, collaboration, advocacy, and social listening. Trusted by leading global brands such as Nike, Microsoft, and McDonald’s, Sprinklr enables organizations to deliver consistent, personalized, and data-driven customer experiences across digital touchpoints.

Sprinklr provides modular packages and Stock Keeping Units (SKUs) tailored to specific customer use cases across Sprinklr Service, Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing. The Sprinklr Unified-CXM architecture is designed to seamlessly manage all of these products within a single, integrated platform, enabling streamlined operations and enhanced customer experience management.

Sprinklr Recent Developments

Sprinklr introduced Sprinklr Digital Twin, powered by its AI+ technology, to help businesses automate tasks, boost productivity, and improve customer experiences using generative AI. It also launched Sprinklr Surveys, a Voice of the Customer platform that consolidates feedback from multiple channels to provide insights into customer sentiment. Additionally, Sprinklr VoiceConnect integrates telephony with its service platform to enhance contact center operations through real-time, high-quality voice connections. Other offerings include Sprinklr Project Management & Collaboration for improved team workflows and Sprinklr Community, a platform fostering engagement among customers, employees, prospects, and partners. Earlier, Sprinklr released numerous AI-driven capabilities, including bots, decision trees, knowledge base integration, and features designed to increase agent productivity and enrich customer service.

Sprinklr Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sprinklr applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sprinklr and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sprinklr Unified-CXM Platform customers.

Sprinklr Key Cloud and HCM Applications

Sprinklr Unified-CXM Platform

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Sprinklr Direct vs Indirect sales

Sprinklr Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified Sprinklr Customers

No. of Sprinklr Customers: 1930

No. of Sprinklr HCM Applications Customers: x

No. of Sprinklr Cloud HCM Customers: x

No. of Sprinklr Cloud HCM Subscribers: x

Sprinklr’s go-to-market strategy has resulted in significant growth, with a customer base of nearly 2,000 organizations, including 60% of the Fortune 100 and 149 customers generating over $1 million in subscription revenue annually. Its AI-powered Unified-CXM platform supports over 150 languages and serves a diverse global clientele across more than 80 countries, spanning industries such as marketing, government, non-profits, education, and major enterprises. Notable customers include BT, Louisiana State University Athletics, and Jumia, among leading global brands like Nike, Microsoft, Samsung, and Cisco. These clients leverage Sprinklr’s platform to enhance customer experience, social media strategy, and operational support at scale.

Sprinklr Market Opportunities, M&A and Geo Expansions

Sprinklr expanded its platform by integrating Snapchat Public Profiles for Businesses, allowing brands to manage Snapchat Stories, Spotlight content, and ads directly within the platform, which helps engage Gen Z and Millennial audiences while reducing operational costs. The company also launched local data hosting solutions in Germany and Switzerland through partnerships with Google Cloud and Microsoft Azure, enhancing data sovereignty and security for its global clients. Additionally, Sprinklr introduced over 700 new features to its Unified Customer Experience platform, including integration with Google Cloud’s Vertex AI and OpenAI’s GPT models, providing unified generative AI capabilities across customer service, insights, social media management, and marketing, all while maintaining enterprise-grade governance and data privacy.

Sprinklr Risks and Challenges

The significant leadership changes within Sprinklr over the past two years (2024-2025) present potential risks to the company’s operational stability. In April 2025, Sanjay Macwan was appointed Chief Information Officer, following the November 2024 appointment of Rory Read as President & CEO and Board member. Earlier in March 2024, Amitabh Misra was named Chief Technology Officer, and in February 2024, Scott Harvey was appointed Chief Customer Officer. This accelerated pace of leadership transitions may introduce risks related to operational continuity, organizational alignment, and strategic execution, potentially disrupting the company’s ongoing operations during a critical period of growth.

The company's rapid growth does not guarantee continued expansion and complicates long-term forecasting. With significant net losses in recent years and the potential for further losses, there is a risk to its ability to achieve sustained profitability. Mismanagement of growth and organizational transitions could negatively impact operations and financial performance.

Sprinklr Ecosystem, Partners, Resellers and SI

Sprinklr formed several strategic partnerships to enhance its platform and expand its market reach, including collaboration with the Department of Digital Ajman to unify citizen experiences across government entities and an expanded partnership with Reddit, granting access to Reddit’s Data and Advertising APIs as its first official partner for both. Additionally, Sprinklr partnered with infinit.cx to optimize cloud-based customer service migration across multiple digital channels, supporting enterprises like Deutsche Telekom in advancing their customer service and engagement strategies. The company categorizes its alliances into Services Partners, Reseller/OEM Partners, and Technology Partners, with a partner network that includes major industry players such as Accenture, Deloitte Digital, Microsoft, IBM, SAP, Snapchat, Adobe, and Google Cloud.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: