Sprinklr Strengths, Domain Expertise, and Key Differentiators
Sprinklr is a unified customer experience management platform for enterprises. It provides social media marketing, social advertising, content management, collaboration, advocacy and social media monitoring for large brands like Nike, Microsoft and McDonald's.
In January 2018, Sprinklr introduced Social DMP (data management platform) and Predictive Budget Allocation within Sprinklr`s Advertising Cloud to maximize the impact of social advertising. With this introduction, the world`s largest brands had an easier way to reach the right consumers with relevant ads and ensure optimal ad budgets without leaving Sprinklr`s unified platform. The result has improved ROI and ultimately better customer experience.
In October 2017, Sprinklr added eight new products integrated with its Experience Cloud to create a simpler and faster-unified platform. Among its eight new products are Social Cloud, Marketing Cloud, Advertising Cloud, Research Cloud, Commerce Cloud, and Care Cloud.
Sprinklr Recent Developments
In November 2021, Sprinklr has introduced Sprinklr AI Studio, a new capability in Sprinklr Modern Research that empowers users to easily create and customize AI models without writing code. Now, brands can eliminate manual categorization of customer messages across digital channels – helping customer service agents, social media teams, brand analysts, and more focus on priority, engageable comments.
In June 2020, Sprinklr Launched a completely redesigned Sprinklr Mobile App for iOS and Android. The new mobile app features personalized shortcuts preconfigured for each user’s role and used features such as approvals, tasks and publishing. It has new multimedia publishing capabilities, faster content uploads with inline progress updates and more visual feedback, updated engagement dashboard, quick search and quick replies. Detailed reporting to filter and drill down into the most important metrics and open exported reports sent via email in the mobile app. A variety of reporting views, including a full chart and a summary and prioritized notifications for approvals needed, spikes in volume of mentions, task updates, and personalized reminders.
Sprinklr Mergers and acquisitions (M&A) Activities
In December 2019, Sprinklr acquired Nanigans’ social advertising business. Nanigans’ social advertising business has been a perfect complement to what Sprinklr was building for the past decade, one platform for customer experience management. Brands with complex governance, compliance and analytics requirements could rely on Sprinklr Modern Advertising to help them reduce risk, cut costs, and quickly increase return on ad spend. Sprinklr acquired Nanigans’ social advertising business including data management, predictive analytics, optimization, campaign management, and granular real-time reporting across advertising channels: Facebook, Instagram, and Twitter. This acquisition reinforced Sprinklr’s mission to define the customer experience management industry with its Unified Front Office, which helped brands manage every customer-facing function – marketing, advertising, research, care, and social engagement.
Sprinklr acquired Little Bird, a Portland-based technology company that helps brands analyze connections across the social web to discover top influencers who can galvanize word-of-mouth marketing; build like-minded communities and create relevant content to increase engagement, and identify early-movers to accelerate the discovery of trends. Little Bird`s technology-enhanced Sprinklr`s audience insights, segmentation, advertising, and analytics capabilities as part of the only unified platform for enterprises to engage customers and manage their experience at scale.
Sprinklr Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Sprinklr applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Sprinklr and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Sprinklr customers.
Ownership: - NYSE: CXM
Number of Employees: 2400
Functional Market: Performance Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K184, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Sprinklr Key Cloud and HCM Applications
Sprinklr HCM and Cloud HCM Applications Revenues, $M:
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* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Sprinklr Revenue Breakdown by Type:
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Sprinklr HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets
2021 HCM Revenues, By Sub-Functional Markets, $M
Sprinklr HCM Applications Revenues By Verticals, $M:
Sprinklr Total and HCM Applications Revenues by Region:
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Sprinklr Direct vs Indirect sales
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Sprinklr Customers - Breakdown by Geo, Size, Vertical and Product
No. of Sprinklr Customers: 1179
No. of Sprinklr HCM Applications Customers: 1179
No. of Sprinklr Cloud HCM Customers: x
No. of Sprinklr Cloud HCM Subscribers: x
Sprinklr is revolutionizing customer engagement for more than 1,000 of Fortune`s top enterprise brands, including Acer, HTC, BBVA, Allianz, PSEG, Barilla, Experian, French Connections, Conde Nast, Starwood Hotels & Resorts, P;G, Dell, 1-800-Flowers, Trend Micro, Castroll, Fergurson, Nike, NHL, Pernord Richard, Timberland, Saks Fifth Avenue, The North Face, Castrol, Frontier Airlines, Cisco, Hearst, Newell Rubbermaid, Turkish Airlines, GM, IHG, Intel, Microsoft, Samsung, and Virgin America, and partners like Accenture, Havas, and Razorfish.
Sprinklr Market Opportunities, M&A and Geo Expansions
In September 2020, Sprinklr raised $200 million from private-equity firm Hellman & Friedman in a deal that valued the customer experience management company at $2.7 billion. On June 23, 2021, Sprinklr began trading as a public company on the New York Stock Exchange under the symbol CXM.
In June 2020, Sprinklr integrated with Google’s Business Messages, which made it easier for brands to respond to messages from customers who find their business listing on Google. Mobile searchers simply messaged the brand directly from the listing, and brands could capture, route, and resolve the message alongside customer inquiries from other channels, all in Sprinklr. With Sprinklr’s AI capabilities, managing conversations with Google’s Business Messages became more efficient with Smart Response Recommendations that automatically suggest relevant replies, and Smart Alerts that notify agents when the volume of care issues spike. Brands also gained insight into the quality of their customer care by using Sprinklr to automatically send a CSAT survey on Google’s Business Messages after the conversation is closed.
In May 2019, Sprinklr launched Sprinklr Presentations, a new function of the Core Platform, and available across all 5 Sprinklr products: Modern Marketing; Modern Advertising; Modern Research; Modern Care; and Modern Engagement. Sprinklr Presentations enabled brands to present real-time social and business data in beautiful, engaging slide decks with unimaginable convenience.
Sprinklr acquired Postano, a social visualization platform, from TigerLogic Corporation. The acquisition, Sprinklr`s tenth overall and ninth in the past two years, brings another powerful component to the industry`s most complete social platform. Through the integration with Sprinklr`s Experience Cloud, brands will not only be able to listen to but actually see the voice of their customer and bring it to life through the best social display capability in the market`s all in one platform. Postano`s technology will elevate Sprinklr`s Command Center and other digital display capabilities, giving brands greater creativity and scale in the execution of visual experiences online and offline.
Sprinklr Risks and Challenges
Sprinklr is expanding into social media space and the next challenge remains its ability to deliver multi-channel CRM applications especially for mobile users. The next question is the level of integration needed to make its enlarged product portfolio mostly grown through acquisitions work seamlessly for customers that want to standardize on its CRM platform.
Sprinklr Ecosystem, Partners, Resellers and SI
In March 2021, Sprinklr has expanded its presence in Singapore with a new R&D centre following a year of impressive customer growth. This new facility will reinforce Sprinklr’s position as a CXM provider, supporting valuable brands in the Asia Pacific, including Samsung, Gojek, StarHub and Changi Airport Group.
In May 2020, Prada Group selected Sprinklr to enable its data-driven social advertising and engagement strategy. The Prada Group is enhancing collaboration across global agencies on Sprinklr’s AI-powered platform to increase return on ad spend, reach relevant audiences, and gain insight into effective marketing content. The partnership with Sprinklr was part of the Prada Group’s strategy to drive digital transformation across its business. To set a foundation for future growth and create an effective digital and social media communications strategy, the Italian luxury group deployed Sprinklr Modern Advertising and Sprinklr Modern Engagement.
In April 2020, Sprinklr partnered with Merkle, a marketing agency and part of the Dentsu Aegis Network, in the Middle East and North Africa, to improve digital customer experiences across the region. The partnership combined creative talent and category-defining technology to help organizations develop breakthrough digital marketing, advertising and customer care strategies. Sprinklr was a strong addition to Merkle’s expanding ecosystem of partners which also includes Salesforce, Adobe, Tealium and Pega.
Sprinklr has three types of strategic alliance options: Services partners, Reseller/OEM partners and Technology partners. Among its partners are Deloitte Digital, Microsoft, IBM, SAP, Allant and many others.
In February 2018, Sprinklr integrated with Viber, an application that allows people to make free and secure voice and video calls, one-on-one chats, group messages, and connect with their favorite brands and celebrities. With this integration the world`s largest brands can engage with customers on Viber and analyze these interactions directly in Sprinklr, resulting in improved customer service and actionable data to inform business decisions.
Sprinklr Cloud Platform (PaaS) and Infrastructure (IaaS) Details
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Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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