SurveyMonkey Strengths, Domain Expertise, and Key Differentiators
SurveyMonkey’s key strengths lie in its diverse product portfolio, which spans self-service survey creation to advanced enterprise-level CX platforms. Its solutions are marked by ease of use, scalability, and AI integration, including natural language processing for sentiment analysis, MaxDiff modeling for prioritization, and predictive analytics for feedback trend forecasting. A standout differentiator is its no-code approach, enabling marketing, HR, and product teams to build and deploy feedback loops without relying on IT.
SurveyMonkey Recent Developments
SurveyMonkey, the iconic survey and feedback platform, continues to evolve beyond its roots in digital questionnaires. The company has sharpened its focus on enterprise-grade capabilities and intelligent feedback solutions. Most notably, the launch of SurveyMonkey Connect in early 2025 marks a pivotal moment—ushering in a no-code era where business users can directly integrate survey data with leading enterprise apps such as Salesforce, HubSpot, and Slack. This modular integration reflects the broader cloud-native, composable enterprise trend dominating IT stacks today.
Additionally, the addition of WhatsApp to its social media collector suite positions SurveyMonkey to tap into more informal, mobile-first communication channels—a strategic move amid the proliferation of BYOD (Bring Your Own Device) cultures globally.
SurveyMonkey Mergers and acquisitions (M&A) Activities
SurveyMonkey, the iconic survey and feedback platform, continues to evolve beyond its roots in digital questionnaires. The company has sharpened its focus on enterprise-grade capabilities and intelligent feedback solutions. Most notably, the launch of SurveyMonkey Connect in early 2025 marks a pivotal moment—ushering in a no-code era where business users can directly integrate survey data with leading enterprise apps such as Salesforce, HubSpot, and Slack. This modular integration reflects the broader cloud-native, composable enterprise trend dominating IT stacks today.
Additionally, the addition of WhatsApp to its social media collector suite positions SurveyMonkey to tap into more informal, mobile-first communication channels—a strategic move amid the proliferation of BYOD (Bring Your Own Device) cultures globally.
SurveyMonkey Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying SurveyMonkey applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of SurveyMonkey and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified SurveyMonkey, customers.
SurveyMonkey Overview
Ownership: - Symphony Technology Group (STG)
Number of Employees: 1500
Functional Market: Performance Management,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
SurveyMonkey Key Cloud and HCM Applications
SurveyMonkey,
SurveyMonkey HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
SurveyMonkey Revenue Breakdown by Type:
SurveyMonkey HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
SurveyMonkey HCM Applications Revenues By Verticals, $M:
SurveyMonkey Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
SurveyMonkey Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
SurveyMonkey Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified SurveyMonkey Customers
No. of SurveyMonkey Customers: 260000
No. of SurveyMonkey HCM Applications Customers: 0
No. of SurveyMonkey Cloud HCM Customers: 260000
No. of SurveyMonkey Cloud HCM Subscribers: 42 million
SurveyMonkey serves millions of users and hundreds of thousands of business customers, including enterprise-level clients across North America, EMEA, and APAC.
Notable clients include Salesforce, Cisco, 3M, Johnson & Johnson, and Walgreens, especially post-GetFeedback integration. The combined offerings have solidified SurveyMonkey’s position in the Fortune 1000 feedback and insights ecosystem, especially where CRM-linked workflows are critical.
SurveyMonkey Market Opportunities, M&A and Geo Expansions
The expansion of Connect opens up horizontal market opportunities by allowing SurveyMonkey to tap into the rapidly growing integration-as-a-service (iPaaS) space. Vertically, the company is poised to expand in regulated industries such as healthcare, financial services, and education, where data compliance and feedback cycles are critical. The integration of Gen AI presents possibilities such as automated survey design, real-time insight summarization, and contextual analysis, further enhancing usability and insights for business users.
SurveyMonkey Risks and Challenges
On the internal front, maintaining the balance between simplicity and enterprise functionality is a persistent challenge, especially as customers demand more sophisticated insights without increasing complexity. From an external perspective, intense competition from Qualtrics, Medallia, Google Forms, and niche AI-first startups presents pricing and feature parity pressures.
Further, transitioning to a fully private entity may slow the pace of public-facing innovation disclosures and weaken brand visibility unless offset by aggressive marketing and analyst engagement. The company must also navigate data privacy and compliance risks, particularly with GDPR, HIPAA, and evolving data sovereignty laws in regions like India and Brazil.
SurveyMonkey Ecosystem, Partners, Resellers and SI
SurveyMonkey’s ecosystem strategy blends direct sales, self-service SaaS, and indirect partnerships. Its marketplace includes integrations with Salesforce, Zendesk, Microsoft Teams, and over 100 other platforms, enabling customers to embed feedback collection across core business workflows. The partnership with Salesforce AppExchange via GetFeedback is particularly impactful, positioning the company well within the CRM-powered CX movement.
SurveyMonkey also benefits from a growing network of system integrators (SIs) and value-added resellers (VARs) who deploy its solutions as part of broader digital transformation engagements. By creating network effects through technology alliances and solution bundles, the company reinforces its platform stickiness while enabling channel-driven expansion. The opportunity to strengthen alliances with cloud hyperscalers like AWS, Azure, or Google Cloud, especially for AI services and data hosting, remains a critical next step in bolstering ecosystem resilience.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
