Toast Strengths, Domain Expertise, and Key Differentiators
Toast is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management.
Toast serves as an operating system for restaurants, connecting front-of-house and back-of-house operations across service models including dine-in, carry-out, delivery, catering, and retail, helping restaurants streamline operations, scale revenue, and deliver amazing guest experiences.
Toast Recent Developments
In 2025, Toast is charting the next wave of innovation in restaurant technology with the introduction of ToastIQ, a proprietary intelligence engine that redefines operational efficiency through AI-driven insights and automation. Natively integrated into Toast’s end-to-end platform, ToastIQ leverages vast datasets from over 130,000 locations to deliver real-time prompts, personalized recommendations, and dynamic workflows tailored to every role in the hospitality environment. Early features such as Menu Upsells, Digital Chits, and Shift at a Glance are already proving their impact—enhancing average check sizes, streamlining communication, and elevating guest personalization.
Toast launched Toast Catering & Events, a new product fully integrated with the Toast point-of-sale (POS) to help restaurants seamlessly manage large catering orders and event planning. Toast Catering & Events supports customizable banquet event orders (BEO), fulfillment tools, and lead management functionality. Toast Catering & Events pairs with Toast Invoicing — a digital invoicing tool that Toast launched in October 2022 — to provide even deeper support for the multiple lines of service many restaurants are running today.
Toast Mergers and acquisitions (M&A) Activities
In 2025, Toast is charting the next wave of innovation in restaurant technology with the introduction of ToastIQ, a proprietary intelligence engine that redefines operational efficiency through AI-driven insights and automation. Natively integrated into Toast’s end-to-end platform, ToastIQ leverages vast datasets from over 130,000 locations to deliver real-time prompts, personalized recommendations, and dynamic workflows tailored to every role in the hospitality environment. Early features such as Menu Upsells, Digital Chits, and Shift at a Glance are already proving their impact—enhancing average check sizes, streamlining communication, and elevating guest personalization.
Toast launched Toast Catering & Events, a new product fully integrated with the Toast point-of-sale (POS) to help restaurants seamlessly manage large catering orders and event planning. Toast Catering & Events supports customizable banquet event orders (BEO), fulfillment tools, and lead management functionality. Toast Catering & Events pairs with Toast Invoicing — a digital invoicing tool that Toast launched in October 2022 — to provide even deeper support for the multiple lines of service many restaurants are running today.
Toast Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Toast applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Toast and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Toast POS, xtraCHEF by Toast, Toast Capital customers.
Toast Overview
Ownership: - NYSE: TOST
Number of Employees: 5700
Functional Market: Workforce Scheduling, Task Management, Time and Attendance, Payroll, Onboarding, Performance Management,
Key Verticals: Leisure and Hospitality, Retail,
Toast Key Cloud and HCM Applications
Toast POS, xtraCHEF by Toast, Toast Capital
Toast HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Toast Revenue Breakdown by Type:
Toast HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Toast HCM Applications Revenues By Verticals, $M:
Toast Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Toast Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Toast Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Toast Customers
No. of Toast Customers: 100000
No. of Toast HCM Applications Customers: x
No. of Toast Cloud HCM Customers: x
No. of Toast Cloud HCM Subscribers: x
With approximately 860,000 restaurant locations and the spectrum of clientele ranging from small and medium-sized businesses scattered across the United States, Canada, Ireland, United Kingdom, and India, the landscape of Toast's customer base reflects this vast diversity and complexity.
Among clients are: Eclipse di Luna, Saucy Asian, Luna Bakery and Cafe, Mongers Market + Kitchen, Delirium Café Launch, BANG restaurant, Ye Olde Reine Deer Inn, and others.
Toast Market Opportunities, M&A and Geo Expansions
Toast is well-positioned to capitalize on a wide range of future growth opportunities as it deepens its integration of artificial intelligence and automation across its restaurant operating system. With ToastIQ at the core, the company is poised to unlock significant value by transforming the way restaurants leverage data—enabling more personalized guest experiences, higher average check sizes, and greater operational efficiency. Key features like Menu Upsells, Digital Chits, and Shift at a Glance not only enhance day-to-day performance but also open avenues for expanded monetization through AI-driven marketing and advertising solutions.
Toast Risks and Challenges
Toast must recognize and address the inherent risks that come with rapid growth and expansion. The surge in business operations poses challenges not only to its infrastructure but also to its employees' abilities to adapt and scale effectively. Its ability to manage this growth depends on its capacity to maintain and strengthen its finance, accounting, and IT systems.
Toast Ecosystem, Partners, Resellers and SI
Toast forged a partnership with Cartwheel, an on-demand delivery management platform. This collaboration opens up avenues for restaurants seeking to implement a hybrid delivery system, leveraging Cartwheel's fleet-management capabilities seamlessly integrated into Toast's point-of-sale system.
Cartwheel's Hybrid Delivery technology empowers restaurants to streamline both in-house and outsourced delivery operations, offering access to a myriad of national third-party fleets, thus augmenting flexibility and choice in delivery order fulfillment.
Toast depends significantly on its direct sales force to acquire new customers and increase sales to existing customers.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
