Udemy Strengths, Domain Expertise, and Key Differentiators
Udemy is an AI-powered skills development platform that empowers organizations and individuals to acquire, develop, and validate professional skills through a flexible and effective online platform. Its learning marketplace that enables tens of thousands of instructors to create, distribute, and continuously enhance content that reaches nearly 77 million learners worldwide. Leveraging advanced technologies—including artificial intelligence (AI)—along with data-driven insights, Udemy delivers personalized, immersive, and impactful learning experiences.
Udemy’s enterprise SaaS platform, Udemy Business, empowers organizations globally to deliver engaging and effective on-demand learning for all employees, immersive lab-style training for technical teams, and cohort-based programs focused on leadership development.
Udemy Recent Developments
In May, 2025 Udemy announced the launch of Role Play, a new AI-powered offering that helps learners develop real-world soft skills through immersive, instructor-designed conversation simulations. Role Play also enables organizations to design custom scenarios based on their specific business challenges, delivering personalized and contextual learning at scale. By blending expert-created content with adaptive coaching technology and personalization at the enterprise level, Role Play gives learners a realistic environment to practice and master critical workplace communication skills.
In May 2025, Udemy announced the launch of the Udemy Innovation Studio, marking a significant milestone in its transformation from an online learning marketplace to a skills-first platform optimized for the AI era. The Innovation Studio is designed to accelerate the development and deployment of new AI capabilities across Udemy’s two-sided platform, connecting millions of learners with a global network of expert instructors. It enables rapid prototyping, testing, and scaling of personalized, immersive, and outcome-driven learning experiences for individuals and organizations alike.
Udemy has recently expanded its offerings with several AI-driven initiatives. On October 22, 2024, the company introduced a suite of AI capabilities—including the Udemy AI Assistant, Skills Mapping, and AI-powered Learning Paths—within its Intelligent Skills Platform to enhance personalized learning at scale for its customers.
On June 6, 2024, Udemy, in collaboration with Amazon Web Services (AWS), launched Unlocking GenAI Opportunities with AWS, a six-week leadership program through the Udemy Business Leadership Academy, focused on generative AI tools and change management strategies. Earlier, on March 13, 2024, Udemy introduced the GenAI Skills Pack, a curated collection of content and learning paths designed to accelerate generative AI skill development globally, tailored to specific roles and objectives.
Udemy Mergers and acquisitions (M&A) Activities
In May, 2025 Udemy announced the launch of Role Play, a new AI-powered offering that helps learners develop real-world soft skills through immersive, instructor-designed conversation simulations. Role Play also enables organizations to design custom scenarios based on their specific business challenges, delivering personalized and contextual learning at scale. By blending expert-created content with adaptive coaching technology and personalization at the enterprise level, Role Play gives learners a realistic environment to practice and master critical workplace communication skills.
In May 2025, Udemy announced the launch of the Udemy Innovation Studio, marking a significant milestone in its transformation from an online learning marketplace to a skills-first platform optimized for the AI era. The Innovation Studio is designed to accelerate the development and deployment of new AI capabilities across Udemy’s two-sided platform, connecting millions of learners with a global network of expert instructors. It enables rapid prototyping, testing, and scaling of personalized, immersive, and outcome-driven learning experiences for individuals and organizations alike.
Udemy has recently expanded its offerings with several AI-driven initiatives. On October 22, 2024, the company introduced a suite of AI capabilities—including the Udemy AI Assistant, Skills Mapping, and AI-powered Learning Paths—within its Intelligent Skills Platform to enhance personalized learning at scale for its customers.
On June 6, 2024, Udemy, in collaboration with Amazon Web Services (AWS), launched Unlocking GenAI Opportunities with AWS, a six-week leadership program through the Udemy Business Leadership Academy, focused on generative AI tools and change management strategies. Earlier, on March 13, 2024, Udemy introduced the GenAI Skills Pack, a curated collection of content and learning paths designed to accelerate generative AI skill development globally, tailored to specific roles and objectives.
Udemy Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Udemy applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Udemy and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Udemy Business customers.
Udemy Overview
Ownership: - NASDAQ: UDMY
Number of Employees: 1246
Functional Market: Learning and Development,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Udemy Key Cloud and HCM Applications
Udemy Business
Udemy HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Udemy Revenue Breakdown by Type:
Udemy HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Udemy HCM Applications Revenues By Verticals, $M:
Udemy Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Udemy Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Udemy Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Udemy Customers
No. of Udemy Customers: 17096
No. of Udemy HCM Applications Customers: 17096
No. of Udemy Cloud HCM Customers: 17096
No. of Udemy Cloud HCM Subscribers: x
Udemy serves a diverse range of customers across multiple industries worldwide, leveraging its platform to support workforce development and continuous learning initiatives. Its clientele spans sectors including technology, finance, healthcare, manufacturing, retail, education, and professional services. Udemy’s broad course catalog and customizable learning solutions enable organizations of all sizes to address industry-specific challenges while fostering a culture of continuous skill development.
Udemy Business customers include Fender Instruments, Glassdoor, GoFundMe, On24, The World Bank, Volkswagen, One Mount, Adesso, CapitalOne, TTSPH, Matillion, Kushki, Acuity, NRT Technology, Silica, BMC, Commonwealth of Learning, and many more.
Udemy Market Opportunities, M&A and Geo Expansions
An essential component of Udemy’s success lies in its ability to collaborate with partners to ensure users can seamlessly access Udemy Business content within their natural workflow. To facilitate this integration, Udemy Business is compatible with a range of Learning Management Systems (LMS) and Learning Experience Platforms (LXP), including Cornerstone OnDemand, Degreed, ServiceNow, and Workday.
Udemy Risks and Challenges
The company operates in an intensely competitive environment characterized by a nascent, fragmented, and rapidly evolving online learning market. The relatively low barriers to entry increase the risk of new market entrants and heightened competitive pressure, which could adversely affect the company’s market share and pricing power. Additionally, the company may be required to adjust its pricing models or contract terms periodically in response to shifting customer preferences, competitive dynamics, or market conditions. Such changes could introduce uncertainty, impact revenue predictability, and affect customer acquisition or retention.
Operating internationally exposes the company to risks not typically encountered in the U.S., including localization costs, complex and evolving regulatory environments, increased reliance on third-party partners, local competition, currency fluctuations, tax and repatriation challenges, political and economic instability, and higher operational costs. Additionally, legal uncertainties, compliance burdens, and varying intellectual property protections may further impact international operations.
Udemy Ecosystem, Partners, Resellers and SI
In January 2024, Udemy and ServiceNow, the leading digital workflow company, announced a strategic partnership to integrate more than 75 of Udemy’s "power skills" courses into ServiceNow’s Now Learning platform. This collaboration marks a first-of-its-kind initiative aimed at enhancing the RiseUp with ServiceNow program, which seeks to skill one million individuals on the Now Platform. By complementing existing technical training with high-demand soft skills such as communication, collaboration, and analytical thinking, the partnership delivers a more comprehensive and well-rounded learning experience.
Strategic partnerships play a vital role in Udemy’s long-term growth strategy. The company operates a range of partnership programs—including technology, reseller, and affiliate models—designed to foster collaboration and unlock mutual value. Key partners include SAP, AWS, Cognos, Cornerstone, Raleduc, Degreed, Workday, BCN, Genytres, and Carahsoft, among others.
The significant revenue growth in the Asia-Pacific region has been largely driven by strong partnerships with regional leaders such as Benesse in Japan, Woongjin ThinkBig in South Korea, Sanjieke in China, and FUNiX in Vietnam.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
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