Userlane Strengths, Domain Expertise, and Key Differentiators
Userlane is an advanced Digital Adoption Platform (DAP) that offers intuitive and highly effective solutions for organizations and their employees or customers. This sophisticated software specializes in automating the crucial processes of user onboarding and employee training. By providing step-by-step, real-time guidance through interactive onscreen guides integrated directly within the software itself, Userlane empowers users to operate complex applications with ease, even without prior knowledge or experience. As a result, Userlane's DAP solution enables Software-as-a-Service (SaaS) companies to optimize their onboarding experiences, enhance conversion rates, drive user activation, and improve customer retention rates.
Userlane Recent Developments
In 2023, Userlane has introduced the HEART analytics framework, designed to track software usage and engagement across the entire application landscape. HEART stands for Happiness, Engagement, Adoption, Retention, and Task Success, providing actionable insights to understand where users struggle with software and digital processes. HEART serves as the consistent framework for measuring the success of digital adoption and transformation within Userlane's platform.
In October 2021, Userlane successfully implemented seamless integration with Zendesk, a renowned customer service platform. This integration allows users to search and access Zendesk content seamlessly within the Userlane Assistant, eliminating the need for context switching. By streamlining the user experience, Userlane empowers users to effortlessly retrieve relevant information from Zendesk without interrupting their workflow.
Userlane Mergers and acquisitions (M&A) Activities
Userlane secured a significant milestone in September 2021 by successfully completing a Series B financing round, raising 10 million euros. The round was led by Five Elms Capital, with participation from Series A investors Capnamic, High-Tech Gründerfonds (HTGF), and the main incubator, an early-stage investor of Commerzbank Group. Additionally, Userlane has received previous funding of over four million euros from Capnamic Ventures, High-Tech Grunderfonds, and Rabbit Ventures, indicating investor confidence in the company's growth potential.
Userlane Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Userlane applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Userlane and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Userlane customers.
Userlane Overview
Ownership: - High-Tech Grunderfonds
Number of Employees: 100
Functional Market: Onboarding,
Key Verticals: Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation,
Userlane Key Cloud and HCM Applications
Userlane
Userlane HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Userlane Revenue Breakdown by Type:
Userlane HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2023 HCM Revenues, By HR Segment, $M | |
Userlane HCM Applications Revenues By Verticals, $M:
Userlane Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Userlane Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Userlane Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Userlane Customers
No. of Userlane Customers: 250
No. of Userlane HCM Applications Customers: 250
No. of Userlane Cloud HCM Customers: 250
No. of Userlane Cloud HCM Subscribers: 37000000
Userlane has established a global customer base with over 200 customers, including renowned organizations such as SABIO, SAP, Accenture, Forto, SCHUNK, Foleon, and EIDA. These customers rely on Userlane's solutions to streamline their onboarding experiences, increase conversion rates, activate users, and improve retention rates. Notably, Userlane's partnership with Deutsche Bahn, a prominent railway company, has resulted in maximum operational efficiency through the seamless onboarding and guidance of users.
Userlane Market Opportunities, M&A and Geo Expansions
The infusion of capital from recent investments can fuel Userlane's international expansion plans and accelerate product development, solidifying its position as a global leader in the DAP market.
Userlane Risks and Challenges
Userlane continues to actively pursue its international expansion strategy, which presents both significant opportunities and notable challenges for the company. The process of expanding into new markets on a global scale entails navigating various complexities and hurdles.
Userlane Ecosystem, Partners, Resellers and SI
Userlane's success is significantly influenced by its robust ecosystem of technology integrations and partnerships. Collaborations with industry leaders such as Microsoft and SAP amplify Userlane's reach and enable seamless integration with widely adopted software platforms. Moreover, Userlane's partnerships with system integrators and value-added resellers enhance its market presence and create network effects. Notable ecosystem partners include Celonis, Personio, Freighthub, Beiersdorf, Linde, and Allianz, who rely on Userlane to empower their users and employees.
Userlane Cloud Platform (PaaS) and Infrastructure (IaaS) Details
Subscribe to read more about:
- Userlane Public Cloud and Infrastructure (IaaS)
- Userlane Platform (PaaS)
- Userlane Application Delivery
- Userlane Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
