Xoxoday Strengths, Domain Expertise, and Key Differentiators
Giift established itself as a global leader in loyalty program management, offering a comprehensive suite of solutions for loyalty accrual, redemption, customer engagement, and coalition program management. Its strength lay in its ability to serve a wide array of industries—including banking, retail, airlines, and hospitality—through a modular and scalable platform adaptable to different business models. The company’s global footprint, with operations across over 55 countries, allowed it to cater to diverse market needs while offering localized solutions. Giift’s extensive loyalty marketplace, coupled with a robust API ecosystem, enabled seamless integration with third-party platforms and systems, significantly enhancing its interoperability and value proposition. Additionally, Giift’s emphasis on innovation, such as integrating AI and machine learning for personalization and data analytics, positioned it as a forward-looking provider capable of delivering measurable ROI and improved customer lifetime value for its clients.
Xoxoday Recent Developments
Xoxoday, a leading rewards and incentives platform, entered into a strategic partnership with Workato, an enterprise automation and integration platform. This collaboration was aimed at enhancing Xoxoday’s ability to deliver hyper-personalized, automated employee and customer rewards programs. By leveraging Workato’s Integration Platform as a Service (iPaaS) capabilities, Xoxoday strengthened its integration with enterprise systems, enabling a more streamlined and cohesive customer experience.
Xoxoday’s Empuls platform expanded its offerings with the launch of the Employee Discounts feature under its Perks and Benefits module. This feature, available as an add-on to the Empuls engagement suite, was designed to support employee financial wellbeing by providing access to exclusive discounts across a wide range of planned and unplanned expenses—monthly and annually. The initiative aligned with Xoxoday’s broader mission to boost employee satisfaction and holistic engagement.
Xoxoday Mergers and acquisitions (M&A) Activities
In March 2022, Giift a provider of loyalty management solutions around the globe has acquired a majority interest in Xoxoday, an India-based fintech disruptor in the rewards, incentives, and payout space. Giift's investment will enable Xoxoday to fuel the next stage of growth in international markets and upgrade its technology infrastructure. Giift and Xoxoday's strategy is to advance its technology leadership, increase market penetration, and create the undisputed global standard for loyalty platform technology.
In October 2021, Xoxoday acquired the Planetworx Technologies start-up team, comprising Girish Vishwanath C, Ranganathan Srinivasan, Amarnath Bapu, and Amit Mitra. Planetworx Technologies, incorporated in 2016, graduated from select industry accelerator programs like Airbus's Bizlab program, CISCO Launchpad, and Pitney Bowes. Its audience intelligence platform Trapyz provides brands and marketers with AI-driven insights to understand real-world consumer journeys better and has some marquee clients in the Media and Consumer space.
Xoxoday Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Xoxoday applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Xoxoday and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Xoxoday Plum, Xoxoday Empuls, Xoxoday Compass customers.
Xoxoday Overview
Ownership: - x
Number of Employees: 450
Functional Market: Performance Management,
Key Verticals: Automotive, Banking and Financial Services, CPG, Education, Healthcare, Insurance, Manufacturing, Professional Services,
Xoxoday Key Cloud and HCM Applications
Xoxoday Plum, Xoxoday Empuls, Xoxoday Compass
Xoxoday HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Xoxoday Revenue Breakdown by Type:
Xoxoday HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Xoxoday HCM Applications Revenues By Verticals, $M:
Xoxoday Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Xoxoday Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Xoxoday Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Xoxoday Customers
No. of Xoxoday Customers: 2000
No. of Xoxoday HCM Applications Customers: 2000
No. of Xoxoday Cloud HCM Customers: x
No. of Xoxoday Cloud HCM Subscribers: 2.5 Million
Xoxoday served a diverse clientele of over 2,000 organizations across more than 10 countries, reaching a user base of over 2.5 million individuals. Its platforms—Plum, Empuls, and Compass—were trusted by businesses of all sizes to power rewards, recognition, employee engagement, and performance-driven incentive programs. This widespread adoption underscored Xoxoday’s reputation as a reliable partner in driving organizational culture and customer loyalty through tailored experience management solutions.
Xoxoday Market Opportunities, M&A and Geo Expansions
Giift was well-positioned to seize opportunities arising from the global shift toward digital loyalty and customer engagement solutions. As industries increasingly prioritized customer retention and personalized experiences, Giift's modular, API-driven platform provided businesses with the flexibility to launch tailored loyalty programs across diverse markets. The company leveraged the rising adoption of digital wallets, mobile payments, and coalition programs to expand its presence, particularly in emerging economies. Operating in over 55 countries, Giift was able to offer localized solutions while supporting cross-border reward capabilities—an advantage that appealed to global brands and regional enterprises alike. Additionally, advancements in AI and analytics had opened new avenues for Giift to enhance its platform with deeper personalization and data-driven insights. By aligning with these trends, Giift was able to strengthen its value proposition and attract a growing client base seeking innovative, scalable loyalty solutions.
Xoxoday Risks and Challenges
Giift faced several risks common to technology providers operating in the global loyalty and rewards space. One of the primary risks involved data security and privacy compliance, as the company handled sensitive user and transactional information across various jurisdictions. Adhering to evolving regulations such as GDPR, CCPA, and other data protection laws posed ongoing operational and compliance challenges. Additionally, market saturation and competition from both established players and emerging fintech startups created pressure on pricing, innovation, and customer retention. Giift’s ability to maintain differentiation through continuous product evolution was critical to its sustained growth. The company also faced risks related to currency fluctuations and economic instability in key emerging markets, which could affect client budgets and purchasing decisions. Furthermore, integration complexity and reliance on third-party systems for seamless program deployment could introduce technical risks and client onboarding delays. Lastly, as organizations reassessed their loyalty investments in response to shifting consumer behavior, Giift needed to stay agile and aligned with market expectations to mitigate the risk of reduced client demand or program churn.
Xoxoday Ecosystem, Partners, Resellers and SI
Giift developed a robust global ecosystem by building strategic partnerships and integrations that expanded its reach across industries and geographies. Its loyalty infrastructure platform was designed to connect seamlessly with banks, fintechs, airlines, telecoms, and retailers, enabling clients to deploy flexible, data-driven loyalty programs with broad redemption options. Through its proprietary loyalty marketplace, Giift aggregated a vast network of merchants and service providers, offering millions of reward choices across 55+ countries. This ecosystem created value for both clients and end users by supporting localized offerings and cross-border redemptions, enhancing the relevance and attractiveness of loyalty programs. Giift also partnered with financial institutions and payment networks to enable point-earning and redemption directly at checkout, bridging loyalty with real-time commerce. These integrations allowed the platform to function as a full-stack loyalty solution—covering issuance, engagement, redemption, and analytics—within a dynamic, multi-partner environment. By continuously expanding its network and API integrations, Giift positioned itself as a central node in the global loyalty ecosystem, driving customer engagement and retention at scale.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
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