Yello Strengths, Domain Expertise, and Key Differentiators
Yello's core strength lies in its purpose-built early talent acquisition platform with an end-to-end talent workflow engine specifically designed for campus recruiting teams. This domain specialization differentiates Yello from broader HR technology providers and generic applicant tracking systems that lack the specialized functionality required for effective campus recruitment operations.
The company's product portfolio includes comprehensive solutions for early talent recruiting, sourcing (enhanced by WayUp's candidate database), and government recruiting (supported by FedRAMP authorization). Key capabilities include talent relationship management, interview scheduling, campus recruiting, event management, evaluation management, video interviewing, mobile applications, and referrals – all delivered through a unified cloud platform. Yello's cloud-native architecture enables rapid deployment and seamless updates while maintaining high security standards, as evidenced by their FedRAMP authorization which is critical for government sector clients and security-conscious enterprises. This cloud foundation provides the scalability and reliability required for managing high-volume recruitment activities that characterize campus recruiting seasons. The company has begun implementing generative AI capabilities throughout their platform to automate routine tasks, enhance candidate matching, and provide predictive analytics for recruitment outcomes. These AI-powered features help talent acquisition teams maximize efficiency during high-volume recruiting periods while maintaining personalized candidate experiences – a critical balance in today's competitive talent landscape.
Yello Recent Developments
A significant recent development is Yello's strategic partnership with AMS (a global talent solutions business) announced in June 2024. This collaboration created "Yello Assist – Powered by AMS," designed to enhance campus hiring efficiency and reduce time and cost per hire through integrated service offerings. This partnership demonstrates Yello's commitment to expanding its service capabilities beyond pure software solutions.
Yello Mergers and acquisitions (M&A) Activities
A significant recent development is Yello's strategic partnership with AMS (a global talent solutions business) announced in June 2024. This collaboration created "Yello Assist – Powered by AMS," designed to enhance campus hiring efficiency and reduce time and cost per hire through integrated service offerings. This partnership demonstrates Yello's commitment to expanding its service capabilities beyond pure software solutions.
Yello Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Yello applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Yello and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Yello customers.
Yello Overview
Ownership: - x
Number of Employees: 200
Functional Market: Workforce Analytics, Sourcing, Recruiting, Candidate Relationship Management $M,
Key Verticals: Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Yello Key Cloud and HCM Applications
Yello
Yello HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Yello Revenue Breakdown by Type:
Yello HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Yello HCM Applications Revenues By Verticals, $M:
Yello Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Yello Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Yello Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Yello Customers
No. of Yello Customers: x
No. of Yello HCM Applications Customers: x
No. of Yello Cloud HCM Customers: x
No. of Yello Cloud HCM Subscribers: x
Yello serves a diverse enterprise customer base that spans industries, with particular strength in sectors requiring large-scale campus recruiting operations. With a robust clientele, Yello serves hundreds of customers globally, including 110 from the Fortune 500, such as Walmart, Caterpillar, and BlueCross BlueShield of Illinois. Operating in over 70 countries and supporting 15+ languages, Yello's platform is a cornerstone for diverse industries and geographies.
Yello Market Opportunities, M&A and Geo Expansions
On the horizontal level, Yello can expand its AI capabilities to deliver more predictive analytics and automation across the recruitment workflow. Implementing generative AI for intelligent candidate matching, automated screening, and personalized engagement represents a substantial opportunity to increase platform value while addressing the efficiency challenges cited by customers.
The FedRAMP authorization Yello has achieved opens significant vertical opportunities in government recruiting. Public sector organizations face acute talent shortages and are increasingly adopting commercial technologies to modernize hiring processes. Yello's security credentials position them to capture market share in this growing segment where specialized vendors have historically dominated.
Geographically, Yello has opportunities to expand its international presence by leveraging cloud infrastructure and strategic partnerships. Their collaboration with AMS provides a channel for growth in regions where direct market entry would be challenging or cost-prohibitive. This partnership model could be replicated in additional markets to accelerate global expansion.
The growing emphasis on diversity hiring represents another significant opportunity, with Yello's WayUp integration providing specialized capabilities for diverse candidate sourcing. As organizations face increased pressure to build representative workforces, Yello's combined platform offers differentiated capabilities that align with evolving corporate priorities around DEI initiatives.
Yello Risks and Challenges
While the merger positions Yello-WayUp as a formidable force, internal challenges and potential risks associated with market dynamics must be vigilantly monitored. Navigating go-to-market challenges and ensuring seamless integration will be crucial for sustained success.
Yello Ecosystem, Partners, Resellers and SI
Yello has developed a multi-faceted ecosystem strategy that balances direct sales with strategic partnerships and technology integrations. Yello's ecosystem boasts influential partnerships with industry leaders such as Cielo, General Electric Company, Bloomberg, TIAA, Deutsche Bank, and PwC.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
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