Zoominfo Strengths, Domain Expertise, and Key Differentiators
ZoomInfo stands out for empowering B2B sales, marketing, and recruiting professionals to achieve their goals through a combination of industry-leading technology and unmatched data coverage, accuracy, and depth. Its robust platform delivers reliable, actionable insights that drive results. With a diverse customer base of over 30,000 organizations—from global enterprises to mid-market and small businesses—ZoomInfo demonstrates strong market trust and wide adoption across industries.
Zoominfo Recent Developments
ZoomInfo has solidified its leadership in the go-to-market intelligence sector through continuous innovation and strategic advancements as of May 2025. In Q4 2024, the company rolled out transformative features, including WebSight Buyer ID, which leverages ZoomInfo’s industry-leading contact data to identify key decision-makers visiting client websites, and Account Reached Alerts, which notify sales teams when their outreach has been received, optimizing engagement timing. Person-Based News Signals further enhance the platform by providing real-time updates on individuals within target accounts, enabling more precise and timely interactions. These advancements reflect ZoomInfo’s commitment to delivering actionable intelligence that drives efficiency and effectiveness for sales and marketing teams.
In February 2023 ZoomInfo integrated GPT technology into its platform marking a significant advancement in modern go-to-market software. ZoomInfo's decision to incorporate cutting-edge Generative AI technology underscores its commitment to driving efficiency and effectiveness for sales and marketing teams. By leveraging GPT technology, ZoomInfo aims to revolutionize the prospecting process, streamlining the identification and connection with ideal customers.
This integration represents a strategic move by ZoomInfo to enhance its GTM platform's capabilities, providing users with real-time insights and personalized recommendations for engagement. With GPT-powered features such as suggested contacts and automation, ZoomInfo is poised to deliver unparalleled value to its customers, empowering them to achieve their sales and marketing objectives with greater precision and speed.
ZoomInfo has made significant strides in enhancing its offerings and expanding its global presence. Notably, the launch of ZoomInfo Labs in June 2022 underscores the company's commitment to innovation. This dedicated team collaborates with business leaders to create customized solutions aimed at increasing revenue through ZoomInfo's RevOS platform.
The debut of Tracker in March 2022 introduces a new feature in ZoomInfo's SalesOS platform, enabling sellers to track loyal users' job changes effectively. These initiatives align with ZoomInfo's mission to empower sales, marketing, and recruiting professionals with best-in-class technology and unrivaled data coverage. As a result, ZoomInfo continues to experience robust revenue growth and profitability, further solidifying its position as a leader in the industry.
Zoominfo Mergers and acquisitions (M&A) Activities
ZoomInfo’s acquisition of Comparably in May 2022 remains a pivotal move in enhancing its talent solutions portfolio. By integrating Comparably’s recruitment marketing and employer branding platform with ZoomInfo’s TalentOS, the company has strengthened its ability to help clients attract and engage top talent. This acquisition aligns with ZoomInfo’s broader growth strategy, reinforcing its position as a comprehensive provider of talent solutions. The company’s global expansion into markets such as India and the United Kingdom further supports its strategic objectives, enhancing its presence in key regions and fostering local partnerships. While no new acquisitions have been reported since May 2022, ZoomInfo continues to optimize its existing portfolio, including assets from prior acquisitions like Chorus.ai (2021), Discover.org (2019), and EverString (2020), to deliver integrated value to its customers.
The acquisition of Discover.org in February 2019, which led to the rebranding as ZoomInfo, marked a significant milestone, combining Discover.org’s robust data capabilities with ZoomInfo’s commercial search engine expertise. The acquisition of EverString in 2020 further enhanced ZoomInfo’s AI-driven data orchestration, improving predictive analytics and lead scoring. Chorus.ai’s conversation intelligence technology has been seamlessly integrated into ZoomInfo’s platform, enhancing post-meeting workflows and sales coaching. These strategic acquisitions have collectively strengthened ZoomInfo’s ability to provide comprehensive go-to-market solutions, positioning it for sustained growth in a competitive market.
Zoominfo Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Zoominfo applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Zoominfo and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Zoominfo Platform, Chorus.ai, Discover.org, EverString customers.
Zoominfo Overview
Ownership: - NASDAQ: ZI
Number of Employees: 3508
Functional Market: Sourcing, Onboarding, Recruiting,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Education, Government, Healthcare, Insurance, Leisure and Hospitality, Life Sciences, Manufacturing, Media, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Zoominfo Key Cloud and HCM Applications
Zoominfo Platform, Chorus.ai, Discover.org, EverString
Zoominfo HCM and Cloud HCM Applications Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| HCM Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* HCM Applications Revenues = License + Support & Maintenance + SaaS ( Hardware and Prof. Services are Excluded )
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Zoominfo Revenue Breakdown by Type:
Zoominfo HCM Applications Revenues By Sub-Functional Markets, $M:
Split by Sub-Functional Markets | % of HCM Revenue in the HR Segment | 2024 HCM Revenues, By HR Segment, $M | |
Zoominfo HCM Applications Revenues By Verticals, $M:
Zoominfo Total and HCM Applications Revenues by Region:
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 HCM Applications Revenues, $M |
|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe |
Zoominfo Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Zoominfo Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Zoominfo Customers
No. of Zoominfo Customers: 35000
No. of Zoominfo HCM Applications Customers: x
No. of Zoominfo Cloud HCM Customers: x
No. of Zoominfo Cloud HCM Subscribers: 30 million
ZoomInfo’s customer base exceeds 30,000 organizations, spanning industries such as software, business services, manufacturing, telecommunications, financial services, retail, and more. This diverse portfolio, ranging from global enterprises to small businesses, underscores ZoomInfo’s ability to deliver tailored solutions across various sectors and regions. Its global presence ensures that its platform addresses the unique needs of clients worldwide, making it a trusted partner for organizations of all sizes.
Zoominfo Market Opportunities, M&A and Geo Expansions
ZoomInfo is well-positioned to capitalize on emerging opportunities as of 2025, driven by its focus on AI and innovative product releases. The launch of ZoomInfo Copilot, a generative AI-powered solution, enhances prospect engagement by providing tailored recommendations, improving close rates, and streamlining workflows. Q4 2024 product releases, such as WebSight Buyer ID and Account Reached Alerts, enable real-time, actionable intelligence, boosting pipeline conversion and engagement efficiency. These innovations position ZoomInfo to meet evolving customer demands and capture additional market share.
In September 2023 ZoomInfo integrated a powerful generative AI tool within its Chorus conversation intelligence solution, representing a significant advancement in streamlining post-meeting workflows for revenue teams.
By automatically drafting follow-up emails based on meeting transcripts and action items, ZoomInfo aims to enhance efficiency and effectiveness in communication with stakeholders. This innovative feature builds upon ZoomInfo's commitment to providing actionable insights and simplifying processes for its users.
The integration of Chorus with Zapier offers seamless connectivity with popular apps like Confluence, Asana, and Zoho, enabling users to centralize their workflow and optimize productivity. With these enhancements, ZoomInfo continues to reinforce its position as a go-to-market platform empowering businesses to find, acquire, and grow customers with greater ease and effectiveness.
ZoomInfo is well-positioned to capitalize on market opportunities across horizontal and vertical segments. With the expansion into new regions and the introduction of innovative solutions like ZoomInfo Labs and MarketingOS, the company can tap into new revenue streams and address evolving customer demands.
Zoominfo Risks and Challenges
Despite its strong market position, ZoomInfo faces several risks that could impact its growth and operations. Economic uncertainty remains a significant external challenge, potentially affecting customer spending on software solutions. The competitive landscape in the go-to-market intelligence sector is intensifying, with numerous players offering similar services, requiring ZoomInfo to continuously innovate to maintain its leadership. Privacy regulations, such as GDPR and CCPA, pose ongoing challenges, necessitating rigorous compliance to protect customer trust and avoid legal issues. ZoomInfo’s heavy investment in AI-driven products, such as ZoomInfo Copilot, introduces technological risks, including potential market adoption challenges or technical hurdles. Customer concentration and churn rates are also concerns, as reliance on key accounts or higher-than-expected churn could impact revenue stability.
Integration risks from past acquisitions, including Chorus.ai, Discover.org, and EverString, require careful management to ensure seamless assimilation and value realization. Go-to-market challenges, such as adapting to changing customer preferences and staying ahead of competitors, demand strategic agility. These risks highlight the need for ZoomInfo to maintain its focus on innovation, compliance, and customer-centricity to sustain its growth trajectory.
Zoominfo Ecosystem, Partners, Resellers and SI
ZoomInfo, the Go-To-Market Intelligence platform, and Salesloft, the leading Revenue Orchestration Platform, expanded their partnership to help GTM teams accelerate revenue growth. ZoomInfo customers gained access to Salesloft’s platform through their account managers, unlocking a powerful integration. This allowed teams to act on real-time insights from ZoomInfo’s data directly within Salesloft, enabling more personalized outreach, AI-driven workflows, and a streamlined path from prospecting to close.
ZoomInfo's ecosystem encompasses strategic technology integrations and partnerships with system integrators and value-added resellers. By collaborating with industry leaders like Google Cloud and SAP, ZoomInfo enhances its solution capabilities and expands its market reach.
The company's expansion into new regions like India and the U.K. strengthens its ecosystem and fosters collaboration with local partners to drive mutual growth and success.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
https://www.appsruntheworld.com/taxonomy
https://www.appsruntheworld.com/FAQ
